What is AI & Digital Design?
ATLAS University’s newest offering is a future-forward program where design, technology, and innovation converge.
It focuses on the process of crafting digital products, services, and environments. The program places a strong emphasis on user experience and interaction.
Eligibility
Class XII
Duration
4 Years
Format
Full Time
Batch starting
August ‘25
Why AI & Digital Design
4 reasons why AI & Digital Design at ATLAS University will be your unfair advantage!
A Launchpad for Global Innovation
ATLAS students qualified for NASA’s Human Exploration Rover Challenge — now, the same spirit of innovation powers our new AI and Digital Design program. Expect to learn, build, and push boundaries at a global level.
Backed by the Industry, Recognized by Icons
When Apple CEO Tim Cook visited ATLAS, it was a recognition of our forward-thinking, tech-driven approach to education. The AI and Digital Design program continues that vision — where creativity meets cutting-edge technology.
Where Design Meets Real-World Impact
From solving complex global challenges to creating experiences that matter, our digital design students are mentored to think big and design with purpose.
Creative Collaboration Across Disciplines
Enter an interdisciplinary environment where design, technology, and entrepreneurship converge. Collaborate and build connections with creators, technologists, and changemakers to bring bold ideas to life beyond the classroom!
AI & Digital Design: The Vision Behind It
At ATLAS, we don’t just launch programs, we respond to what the future demands.
Hear directly from our founder on the gaps we saw, the opportunities ahead, and why AI & Digital Design is more than just a course—it's a movement.
Academic Operations
Steering excellence, guiding ATLAS
Our Advisory Board
Deepak Parekh
Chairman
Keshav R Murugesh
Group CEO
Karan Singh
Managing Director
Anant Goenka
Vice Chairperson
Aryaman Birla
Founder ABNA, ABV
Your guide to joining AI & Digital Design
A 3-step admission process
Submit the
Application Form
Take the ATLAS uGDX
Entrance Exam
Attend your
Personal Interview
Eligibility
Academic qualification
Minimum 50% marks in 10+2 (or equivalent) with Physics, Mathematics, and Chemistry/Electronics/Computer
Science as core subjects.
Entrance exam
Valid score in a National/State-level Common Entrance Test (CET/JEE/UCEED)
OR take the ATLAS uGDX Entrance Exam.
Application Fee: ₹3,500
After selection, the enrolment fee of ₹75,000 to secure your seat is refundable!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success.
The AI & Digital Design Curriculum
Following global design standards, this program prepares students with the expertise needed for the future.
- Year 1
- Year 2
- Year 3
- Year 4
Semester 1
Foundations of Programming & Design, Laying the groundwork for design, computational thinking, and technology-driven decision-making
Visual Thinking & Digital Creativity (Elements of Design + Color Theory)
Develops a strong foundation in design principles, color theory and visual storytelling for digital applications.
Design & Computational Thinking and Technology Strategy
Introduces structured problem-solving approaches, algorithmic logic and strategic decision-making using technology.
Principles of Human-Computer Interaction (HCI)
Explores usability principles, interaction models and user-centered design methodologies for intuitive digital experiences.
Data Literacy & Information Architecture
Teaches data-driven decision-making, structuring digital content and designing effective information systems.
Digital Tools for Design (Adobe Suite)
Provides hands-on experience with industry-standard design software for creating digital visuals, interfaces and prototypes.
Semester 2
Building Interactive Experiences, Introducing AI interaction, web development, and automation with a focus on decision-making
Designing for Human-AI Interaction
Explores how AI integrates with user experiences, focusing on ethical, adaptive, and intelligent interface design.
Web Technologies & Digital Systems (HTML, CSS, JS)
Introduces core web development technologies for building responsive, interactive digital platforms.
UI/UX Design Fundamentals
Covers foundational principles of user interface and user experience design, emphasizing usability, accessibility, and human-centered design.
Algorithms & Automation for Design
Examines how algorithmic processes and automation enhance creative workflows, optimization, and efficiency in digital design.
Analytical Thinking for Cross-Disciplinary Design
Develops problem-solving skills by integrating insights from multiple disciplines to drive innovative design solutions
Semester 3
Advanced UI, Accessibility & AI Foundations, Understanding human behaviour, inclusive design, and AI applications in design
Symbolism, Culture & the Sensory Experience
Explores how cultural symbols, sensory perception and human behavior shape design narratives and user experiences.
Advanced JavaScript for Interactive Design
Develops dynamic, interactive, and responsive digital experiences using JavaScript frameworks and libraries.
Design for Accessibility & Inclusive UI
Focuses on designing digital experiences that are accessible, inclusive and adaptive to diverse user needs.
Machine Learning for Design Innovation
Introduces AI-driven design tools and techniques, enabling intelligent, data-driven creative solutions.
Data Storytelling & Decision-Making with AI
Teaches how to visualize and interpret data through compelling narratives to inform design and business strategies.
No-Code, Low-Code Systems & Automation (Webflow)
Explores rapid prototyping and automation using visual development tools to streamline design implementation.
Semester 4
AI Ethics, UX Research & Scalable Interfaces - Deepening research, behavioral strategy, and ethical AI applications
Ethical AI & Inclusive Design
Examines the ethical implications of AI in design, ensuring fairness, inclusivity and responsible innovation.
Behavioral Analytics & Interaction Design
Uses data-driven insights to understand user behavior and optimize interaction design for engagement and usability.
UX Research & Usability Engineering
Develops user-centered research methodologies to evaluate, test and refine digital experiences for better usability.
Scalable UX & Responsible AI
Explores the intersection of AI and UX, focusing on designing adaptable, scalable and ethically responsible digital systems.
Design Briefs for Opportunity Mapping
Teaches how to create strategic design briefs that identify market gaps and innovation opportunities.
Cloud Computing & Scalable Applications
Introduces cloud-based technologies to build scalable, high-performance digital solutions for modern applications.
Industry Internship
Provides hands-on experience in real-world industry settings to apply learned concepts and refine professional skills.
Semester 5
Personalisation, Security & Generative AI - Applying AI to personalisation, security and creative systems
AI in Personalization & Adaptive Interfaces
Explores AI-driven customisation techniques to create dynamic, user-centric digital experiences.
Scalable UX Systems & AI Automation
Focuses on designing adaptable UX frameworks that leverage AI to enhance automation and efficiency
Natural & Conversational UI
Examines the principles of designing intuitive voice and chatbot interfaces for seamless human-computer interaction
Algorithmic & Generative AI in Creative Industries
Investigates AI’s role in creative expression, enabling algorithm-driven design and generative art forms
Secure Systems, Ethics & Policy in Digital Products
Covers cybersecurity, ethical considerations and regulatory frameworks in digital product design and development.
Advanced Data Storytelling & Business Intelligence
Teaches data visualisation and strategic storytelling to translate complex insights into actionable business decisions
Semester 6
IoT, Advanced Interfaces & Future Tech - Designing for emerging technology, automation, and industry trends
Design for IoT & Smart Interfaces
Explores the principles of designing interactive, data-driven experiences for IoT-enabled environments.
Human-AI Collaboration & Creativity
Examines how AI enhances human creativity and problem-solving in design and innovation.
Advanced UI Engineering (React, WebGL)
Focuses on developing high-performance, interactive web applications and immersive interfaces.
Future of Work: AI, Automation & Society
Analyzes the evolving role of AI and automation in reshaping industries, workforce dynamics and society
Securing Solutions, Monetization & Policy
Covers strategies for securing digital products, monetising innovations, and navigating legal and ethical frameworks
Entrepreneurship & Startup Ecosystems
Equips students with the skills to build, launch, and scale technology-driven startups in competitive markets
Semester 7
Industry Readiness & Startup Strategy Focusing on storytelling, business models and market-ready solutions
Portfolio Development & Industry Collaboration
Guides students in crafting professional portfolios and fostering industry connections for career growth
Narratives, Metaphors & Cultural Design
Explores storytelling, symbolism, and cultural contexts in design to create meaningful user experiences
Intellectual Property & Innovation Management
Covers legal frameworks, patents, and strategies for protecting and commercialising design innovations
Startup Incubation & Business Models in Design
Provides insights into launching design-driven startups, market strategies, and sustainable business models
Advanced Prototyping & Industry Collaboration
Focuses on refining prototypes through iterative design, testing, and industry engagement
Designing AI-Driven Products for Global Markets
Prepares students to develop scalable, AI-powered solutions tailored for diverse global audiences
Semester 8
Capstone Project & Industry Showcase
Industry-Integrated Capstone Project
A comprehensive, real-world project where students apply their skills to solve industry challenges
Personal Branding
Focuses on refining professional identity, building a strong portfolio and positioning oneself in the industry
Jury & Industry Showcase
Provides a platform for students to present their work to experts, receiving critical feedback and industry recognition
ATLAS provides personalised pathway
-
Build your Startup
-
Pursue your Masters
-
Kickstart Your Career
1200+
Alumni
Start-ups
25+
Start-up Workshops
and Bootcamps
15+
Global Events for
Entrepreneurship
10+
Entrepreneurship
Competition Victories
1000+
Masters acceptances
400+
University progressions
125+
Scholarships
1,200
On Campus
Interviews
100
Companies where
students work
100+
CXO
Masterclasses
50+
Recruiters
on Campus
20+
Industry
Domains
Choose a future of your choice
AI Engineer
Develop intelligent systems, algorithms, and models for automation, data analysis, and decision-making.
UI/ UX Designer
Design user-centric products, interfaces, and experiences that solve problems, enhance usability, and drive engagement.
Voice Interface Designer
Create intuitive voice interactions, dialogues, and flows that make technology accessible, natural, and easy to use.
Creative Technologist
Blends design and technology to build interactive experiences, using code, hardware, and creativity to bring innovative ideas to life across media.
Game Designer
Create intuitive voice interactions, dialogues, and flows that make technology accessible, natural, and easy to use.
- AI & Digital
Engineer - UI/ UX
Designer - Voice Interface
Designer - Creative
Technologist - Game
Designer
In the Industry.
In the City.
In the Lead.
ATLAS Skilltech University,
BKC, Mumbai
Nestled near BKC, our campus sits at the intersection of education and enterprise.
From casual conversations with professionals to guest lectures and industry visits, learning happens beyond the classroom.
Questions? We can read your mind
It’s a future-focused B.Tech program where design, technology, and innovation come together to craft digital products, services, and experiences — all with a strong emphasis on user interaction and experience.
Apply online, take the ATLAS uGDX Entrance Exam or submit a valid CET/JEE/UCEED score, and attend a personal interview. You’ll need a minimum of 50% in 10+2 with PCM or relevant tech subjects.
You’ll learn AI, UI/UX, interaction design, creative coding, and more — in a global, interdisciplinary setup driven by innovation, real-world impact, and mentorship from top industry experts and global institutions.
AI & Digital Design is the newest program offered under uGDX — the engineering and tech school of ATLAS SkillTech University.
Yes! ATLAS partners with top companies and universities worldwide. Students participate in international immersions and engage with industry experts through weekly masterclasses and guest lectures.
Students get placement support for roles in UI/UX, interaction design, product design, creative tech, and digital innovation — with access to top recruiters, career mentorship, and industry connections.
Learn from global experts — including faculty from Golden Gate University, the University of Birmingham, and leaders from PwC and Apple, like Tim Cook — through masterclasses, workshops, and live industry projects.
Yes! ATLAS offers 40+ electives across design, entrepreneurship, and technology — thanks to its interdisciplinary ecosystem of uGDX (tech), ISME (business), and ISDI (design).
Unlike traditional design courses, this one blends design, tech, and AI — preparing you for modern, hybrid roles that demand both creative and technical expertise.
ATLAS faculty are innovators in AI, ML, and computer science. They bring deep industry experience and a passion for immersive, hands-on learning to help you thrive in the tech world.
It’s ATLAS University’s latest program, built to meet the demands of a future shaped by design, technology, and AI-led innovation.
Yes, you’ll graduate with a full B.Tech degree from ATLAS uGDX in AI & Digital Design.
There’s no on-campus housing, but ATLAS helps students find nearby accommodation and supports outstation students in settling into Mumbai smoothly.
Questions?
We’re here to help!
Find us
ATLAS SkillTech University,
Equinox Business Park - Tower 1,
Off Bandra-Kurla Complex (BKC) Kurla West,
Mumbai - 400070
Maharashtra
Write to us
Submit your UCEED Score to skip the ATLAS uGDX Entrance Exam
IIT Bombay Undergraduate Common Entrance Examination for Design (UCEED)
An entrance examination conducted by IIT for admission to the Bachelor of Design (B Des) programmes at IIT Bombay, IIT Guwahati, and IIITDM Jabalpur. It primarily assesses a candidates' aptitude for design, creativity, problem-solving skills, and visual perception ability. Open to applicants of all streams (Science, Commerce, and Arts) who have completed or are appearing for the 10+2 (or equivalent) examination.
About the Personal Interview
The personal interview is designed to understand your interest in the field, explore any relevant work or experiences, and assess your communication skills. It also gives the Admission Team a deeper insight into your overall suitability for this new age program.