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The Future of learning

Technology-enabled learning has made significant inroads in the past decade and the pace at which technology is changing, it will be right to assume that the future of learning is going to be tremendously different from what it is today. The recent pandemic has also further accelerated the mass acceptance of online mode of learning. In such a scenario, a SkillTech university model becomes the need of the hour.

Curriculum
Focus

This a full-time professional course and is one of the few in India that is driven by the Industry, focuses on hands-on experiential training, upgrades its curriculum every year and provides 100% placement support.

Learning
Outcomes

The program provides students with
1. Building a strong career profile
2. International and domestic industry exposure
3. Range of career avenues to choose from
4. Industry focused curriculum
5. Hands-on experiential training

Employment
Opportunities

The program enables students to be job creators and employment ready along with relevant skills in the media and digital space. With careers ranging from Media executive,

Program Highlights

Industry
based curriculum


Faculties from
core industries


Guidance from
industry mentors


Major-Minor
specialization


Interdisciplinary
certificate courses


Staggered
Internship process


Experiential
learning


Live Industry
projects


Program Edge

Modern City
Campus

Situated in Mumbai’s central business district, we are surrounded by 500 companies. Being a ‘Campus within Corporate’, we leverage the inherent advantages to build deep corporate relationships.

New-age
education 4.0

The BA curriculum has been co-designed by academic experts & industry partners to cater to the skills of industry 4.0.

Constant
Mentorship

A very unique mentorship program designed for BA students with the key objectives of up-skilling, academic support & recruitment journey.

Corporate
Connect

The BA faculty is a mix of academic scholars with rich research and multiple years of experience along with industry practitioners.

BA Curriculum

Year 1

The curriculum in Year I enables you to build your foundation through an interdisciplinary approach with skill building modules enabling you to pick up transferable industry oriented skills for Industry 4.0


SEMESTER 01


Skills

  • Visual Communication
  • Introduction to Creative Writing

Technology

  • Fundamentals of Computer Application
  • Design Software I
    (Photoshop, Adobe Spark & Canva)

Media & Communication

  • Media & communication Industry Overview
  • Principles of Marketing
  • Introduction to Advertising
  • Introduction to Entrepreneurship

SEMESTER 02


Skills

  • Business Communication
  • Experiential Engagement I
    (Entrepreneurial Launchpad, Externship, Observership)

Technology

  • UI & UX – I (Website Planning and Creation)
  • Introduction to Digital Photography

Media & Communication

  • Environmental Studies
  • Foundation in Public Relations
  • Introduction to Digital Marketing
  • Media Psychology

The curriculum in Year II is very focus driven with an application oriented approach with skills in New Media & Communication


SEMESTER 03


Skills

  • Story Boarding
  • Communication Research

Technology

  • Design Software II
  • UI & UX – II
    (Website Planning and Creation)
  • Sound Recording & Editing

Media & Communication

  • Consumer Behaviour & Insights
  • Strategic Copywriting
  • Brand Management

SEMESTER 04


Skills

  • Introduction to Digital Storytelling
  • Social Media Marketing

Technology

  • Voice Over Technology
  • Video Recording & Editing
  • Animation & Visual Effects

Media & Communication

  • Advertising & PR Law & Ethics
  • Business Statistics
  • Introduction to Marketing Process and MarTech

The curriculum in Year III has a specialised approach of learning where each student is able to carve their niche by developing their areas of expertise to catapult into Industry 4.0.


SEMESTER 05


Skills

  • Client Orientation & Servicing
  • The Art of Pitching
  • Design Thinking
  • Interview & Career Skills

Media & Communication

  • Sustainable Marketing
  • Media Planning & Buying

Specialisations (any two)


Digital Marketing (optional)

  • Search Engine Optimization(SEO&SEM)
  • Digital Analytics

Public Relations (optional)

  • Corporate Communications
  • Strategic PR

Advertising (Optional)

  • Account Planning
  • Advertising Promotion & Strategy

SEMESTER 06


Skills

  • 360 Degree Advertising Campaign
  • Sales and Persuasion Skills
  • Public Speaking and Presentation Skills
  • Customer Relationship Management

Media & Communication

  • Integrated Marketing Communications
  • Gender & Sexuality

Specialisations (any two)


Digital Marketing (optional)

  • Online Reputation Management
  • Marketing Automation,
    Influencer & Podcast Marketing

Public Relations (optional)

  • Campaign Planning
  • Celebrity PR

Advertising (Optional)

  • Luxury Brand & Marketing Communication
  • Event Management

BA Curriculum

The curriculum in Year I enables you to build your foundation through an interdisciplinary approach with skill building modules enabling you to pick up transferable industry oriented skills for Industry 4.0


SEMESTER 01


Skills

  • Visual Communication
  • Introduction to Creative Writing

Technology

  • Fundamentals of Computer Application
  • Design Software I
    (Photoshop, Adobe Spark & Canva)

Media & Communication

  • Media & communication Industry Overview
  • Principles of Marketing
  • Introduction to Advertising
  • Introduction to Entrepreneurship

SEMESTER 02


Skills

  • Business Communication
  • Experiential Engagement I
    (Entrepreneurial Launchpad, Externship, Observership)

Technology

  • UI & UX – I (Website Planning and Creation)
  • Introduction to Digital Photography

Media & Communication

  • Environmental Studies
  • Foundation in Public Relations
  • Introduction to Digital Marketing
  • Media Psychology

The curriculum in Year II is very focus driven with an application oriented approach with skills in New Media & Communication


SEMESTER 03


Skills

  • Story Boarding
  • Communication Research

Technology

  • Design Software II
  • UI & UX – II
    (Website Planning and Creation)
  • Sound Recording & Editing

Media & Communication

  • Consumer Behaviour & Insights
  • Strategic Copywriting
  • Brand Management

SEMESTER 04


Skills

  • Introduction to Digital Storytelling
  • Social Media Marketing

Technology

  • Voice Over Technology
  • Video Recording & Editing
  • Animation & Visual Effects

Media & Communication

  • Advertising & PR Law & Ethics
  • Business Statistics
  • Introduction to Marketing Process and MarTech

The curriculum in Year III has a specialised approach of learning where each student is able to carve their niche by developing their areas of expertise to catapult into Industry 4.0.


SEMESTER 05


Skills

  • Client Orientation & Servicing
  • The Art of Pitching
  • Design Thinking
  • Interview & Career Skills

Media & Communication

  • Sustainable Marketing
  • Media Planning & Buying

Specialisations (any two)


Digital Marketing (optional)

  • Search Engine Optimization(SEO&SEM)
  • Digital Analytics

Public Relations (optional)

  • Corporate Communications
  • Strategic PR

Advertising (Optional)

  • Account Planning
  • Advertising Promotion & Strategy

SEMESTER 06


Skills

  • 360 Degree Advertising Campaign
  • Sales and Persuasion Skills
  • Public Speaking and Presentation Skills
  • Customer Relationship Management

Media & Communication

  • Integrated Marketing Communications
  • Gender & Sexuality

Specialisations (any two)


Digital Marketing (optional)

  • Online Reputation Management
  • Marketing Automation,
    Influencer & Podcast Marketing

Public Relations (optional)

  • Campaign Planning
  • Celebrity PR

Advertising (Optional)

  • Luxury Brand & Marketing Communication
  • Event Management

WHY US

Multidisciplinary Choices

Education 4.0

Art of Problem Solving

Futuristic

Industry 4.0 Aligned

Modern Urban City Campus

Professional Conditioning

Cognitive & Creative Skills

Cross Functional Skills

Placement
Partners

Career Prospects

01

Media executive

02

Digital Marketing
executive

03

Copy & script
Writer

04

Design
thinker

05

Brand
Manager

06

Market Research
Analyst

07

Corporate
communication
Manager

08

Junior ad
production

09

Junior ad
production

10

Web
designer

INTERNATIONAL
VISITING FACULTY

Student
Testimonial

Admission

Eligibility

Students who have cleared their Grade XII (10+2) from the following boards.


  • Maharashtra Board (HSC)
  • CBSE
  • ISC
  • A Levels - minimum 3 subjects in A Level and with a minimum of 5 subjects including English in IGCSE/O Level/ GCE/GCSE examination. No ungraded in the statement of results
  • IB - minimum 24 points with a diploma and with a minimum of 3HL & 3 SL subjects
  • Other recognised State Boards
Examination

Each student goes through a holistic multi criteria selection process including an Aptitude Test, Collaborative Assessment & Personal Interview Rounds. There are multiple levels of layering for assessment to identify students with a high potential.

FAQs