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The Future of learning

Technology-enabled learning has made significant inroads in the past decade and the pace at which technology is changing, it will be right to assume that the future of learning is going to be tremendously different from what it is today. The recent pandemic has also further accelerated the mass acceptance of online mode of learning. In such a scenario, a SkillTech university model becomes the need of the hour.

Curriculum
Focus

The programme introduces students to conceptual foundations, skills relevant across changing times, & principles of good communication. Curriculum covers Policy, Regulatory, Legal & Economic aspects of media & communication services. Students can specialise in Digital Marketing, Advertising & Public Relations

Learning
Outcomes

Students are trained to design and develop electronic communication across various mediums using graphics & sound for educational, advertising & entertainment purposes.

Employment
Opportunities

Students train for careers in Broadcasting, Journalism, Advertising, New Media Industries, Political Marketing, Market Research, Regulation & Policy, Media Management & Research in both the public & private sectors.

Program Highlights

Dual
Specialization


Rural
Immersion


1-on-1
Feedback


Deep Dive
Modules


1-on-1
Mentorship


Urban
location


Apply Skills in
ndustry projects


career
Support


Program Edge

Modern City
Campus

Situated in Mumbai’s central business district, we are surrounded by 500 companies. Being a ‘Campus within Corporate’, we leverage the inherent advantages to build deep corporate relationships.

New-age
education 4.0

The MBA curriculum has been co-designed by academic experts & industry partners to cater to the skills of industry 4.0.

Constant
Mentorship

A very unique mentorship program designed for MBA students with the key objectives of up-skilling, academic support & recruitment journey.

Corporate
Connect

The MBA faculty is a mix of academic scholars with rich research and multiple years of experience along with industry practitioners.

MBA Curriculum

Year 1

Trimester 01

  • Marketing Landscape
  • Introduction to Advertising
  • Research Methods
  • Principles and Practices of Management
  • PR Concepts: Structure and Practices
  • Business Communication
  • Media and Communication Industry Overview

Trimester 02

  • Qualitative Research Methods
  • Business Analytics
  • Integrated Marketing Communications
  • Storyteling
  • Marketing Management
  • Digital Marketing
  • Ul & UX - 1

Trimester 03

  • Sales and Distribution Management
  • Digital Communication
  • New Media and Experiential Marketing
  • Consumer Behaviour
  • Strategic Brand Management
  • Intro to Search Engine Optimization
  • Ul & UX - 11

Trimester 04

  • Communication for Social Change
  • Basics of Mobile Marketing
  • Market Research

Trimester 05

  • Semiotics
  • Advertising Ethics
    & Consumer Protection
  • Rural Marketing

Trimester 06

  • Capstone project

Major In Advertising

  • The Client and Agency Relationship
  • Advertising Management
  • Copywriting
  • The Media Plan
  • Media Sales and Marketing
  • Strategic Media Buying
  • Ad. Strategy
  • Communication Design
  • Creating Winning Ad campaign

Major in Digital Marketing

  • Search Marketing
  • Social Media and Content Marketing
  • Digital Metrics and KPIs
  • Biddable Media
  • Social Listening and ORM
  • Digital Businesses
  • Marketing Analytics & Integrated strategy
  • Digital Campaign Planning
  • Digital Futures

Major in Public Relations

  • PR Campaign and Strategic PR
  • Effective Writing for PR
  • Professional Etiquette
    & Standards for P.R. Professionals
  • Corporate Communication
  • Event management
  • Crisis Communication
    & PR Case Studies
  • Client Servicing
  • Measurement of PR Objectives and Campaigns
  • Public Speaking
    & Presentation skills for PR Professionals

MBA Curriculum

Trimester 01

  • Marketing Landscape
  • Introduction to Advertising
  • Research Methods
  • Principles and Practices of Management
  • PR Concepts: Structure and Practices
  • Business Communication
  • Media and Communication Industry Overview

Trimester 02

  • Qualitative Research Methods
  • Business Analytics
  • Integrated Marketing Communications
  • Storyteling
  • Marketing Management
  • Digital Marketing
  • Ul & UX - 1

Trimester 03

  • Sales and Distribution Management
  • Digital Communication
  • New Media and Experiential Marketing
  • Consumer Behaviour
  • Strategic Brand Management
  • Intro to Search Engine Optimization
  • Ul & UX - 11

Trimester 04

  • Communication for Social Change
  • Basics of Mobile Marketing
  • Market Research

Trimester 05

  • Semiotics
  • Advertising Ethics
    & Consumer Protection
  • Rural Marketing

Trimester 06

  • Capstone project

Major In Advertising

  • The Client and Agency Relationship
  • Advertising Management
  • Copywriting
  • The Media Plan
  • Media Sales and Marketing
  • Strategic Media Buying
  • Ad. Strategy
  • Communication Design
  • Creating Winning Ad campaign

Major in Digital Marketing

  • Search Marketing
  • Social Media and Content Marketing
  • Digital Metrics and KPIs
  • Biddable Media
  • Social Listening and ORM
  • Digital Businesses
  • Marketing Analytics & Integrated strategy
  • Digital Campaign Planning
  • Digital Futures

Major in Public Relations

  • PR Campaign and Strategic PR
  • Effective Writing for PR
  • Professional Etiquette
    & Standards for P.R. Professionals
  • Corporate Communication
  • Event management
  • Crisis Communication
    & PR Case Studies
  • Client Servicing
  • Measurement of PR Objectives and Campaigns
  • Public Speaking
    & Presentation skills for PR Professionals

WHY US

Multidisciplinary Choices

Education 4.0

Art of Problem Solving

Futuristic

Industry 4.0 Aligned

Modern Urban City Campus

Professional Conditioning

Cognitive & Creative Skills

Cross Functional Skills

Placement
Partners

Career Prospects

01

Management Trainee

02

RESEARCH
ANALYST

03

EQUITY
RESEARCH

04

WEALTH
MANAGEMENT

05

SOCIAL MEDIA
MARKETING

06

DIGITAL
MARKETING

07

CREDIT
RISK

08

BUSINESS
DEVELOPMENT

09

MARKETING

INTERNATIONAL
VISITING FACULTY

Student
Testimonial

Admission

Eligibility

01

Students pursuing or having completed a minimum of three-year graduate programs in any discipline with minimum 50% aggregate marks from any University recognized by Association of Indian Universities (AIU). Students applying for their final exams can also apply provided they maintain minimum of 50% aggregate marks at the time of graduation as mentioned above. Students applying for their final exams should not have any live backlogs (ATKTs).

Examination

01

Candidates must have also appeared for one of the following entrance tests - GMAT, CAT, XAT, MAT, CMAT, ATMA or any state CET tests.Candidates who have not appeared for any of the above mentioned entrance tests will have to go through entrance exam conducted by Atlas SkillTech University.. Candidates satisfying above mentioned criteria will have to clear Group Discussion & Personal Interview (GDPI) conducted by Atlas SkillTech University.

FAQs