{"id":14828,"date":"2025-03-21T16:22:45","date_gmt":"2025-03-21T16:22:45","guid":{"rendered":"https:\/\/atlasuniversity.edu.in\/news\/?p=14828"},"modified":"2025-11-27T10:52:51","modified_gmt":"2025-11-27T10:52:51","slug":"co-elev8-masterclass-cracking-the-code-of-sales-choreography-with-jayant-hudar","status":"publish","type":"post","link":"https:\/\/atlasuniversity.edu.in\/news\/co-elev8-masterclass-cracking-the-code-of-sales-choreography-with-jayant-hudar\/","title":{"rendered":"CO-ELEV8 Masterclass: Cracking the Code of Sales Choreography with Jayant Hudar"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The energy at ATLAS SkillTech University was electric as students from MBA, B.Des, and B.Tech gathered for an insightful session in the CO-ELEV8: Catalyzing Progress series. Leading the masterclass was Jayant Hudar, Founder and CEO of the School of Business Wisdom, a seasoned sales strategist with decades of experience\u2014and a proud parent of a student at ATLAS. His connection to the university community made the session all the more engaging and relatable. Titled \u201cSales Choreography\u201d, the masterclass was an eye-opener on how structured, intentional sales strategies can turn conversations into conversions, and prospects into loyal customers.<\/p>\n\n\n\n

The Mastermind Behind the Masterclass<\/h2>\n\n\n\n

Jayant Hudar is not just a sales expert; he\u2019s a business strategist who understands how the human brain drives decision-making. With a career spanning decades and an impressive client portfolio, Mr. Hudar is known for his ability to simplify complex sales concepts into practical, actionable strategies. His mantra?
<\/p>\n\n\n\n

\n

Sales isn\u2019t just a conversation. It\u2019s a choreography.
<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Every interaction is intentional, every step strategically designed to lead a prospect from interest to action.<\/p>\n\n\n\n

Understanding Sales Choreography: Selling to the Old Brain<\/h2>\n\n\n\n

Mr. Hudar opened the session by breaking down how the brain makes decisions:<\/p>\n\n\n\n

    \n
  • The Old Brain (instinctual and decision-making)<\/li>\n\n\n\n
  • The Middle Brain (emotions)<\/li>\n\n\n\n
  • The New Brain (rational thinking)<\/li>\n<\/ul>\n\n\n\n

    And when it comes to sales?
    The Old Brain drives buying decisions.
    Understanding this, he explained, allows salespeople to craft messages that resonate, persuade, and close\u2014long before objections arise.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    The Four Fundamental Steps to Sales Success<\/h2>\n\n\n\n
      \n
    1. Diagnose the Pain<\/li>\n<\/ol>\n\n\n\n
        \n
      •  Uncover and amplify the customer\u2019s problem. Demonstrate a deep understanding of their pain points.<\/li>\n\n\n\n
      • \u201cExplain the pain\u2026 and show how you\u2019ll eliminate it.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n
          \n
        1.  Differentiate Your Claim<\/li>\n<\/ol>\n\n\n\n
            \n
          •  Set yourself apart from competitors through your USP\/UPB\u2014Unique Selling or Buying Proposition. Make your contrast tangible and real.<\/li>\n\n\n\n
          • \u201cWhy should they pick you? Show them.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n

            3. Demonstrate the Gain<\/p>\n\n\n\n

              \n
            • Back your solution with proof\u2014testimonials, case studies, social proof. Clearly highlight the benefit your product or service delivers.<\/li>\n\n\n\n
            • \u201cProve the value. Let them feel the gain.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n

              4.  Deliver to the Old Brain
              –   Use visuals, stories, and emotions. Speak directly to the survival instincts of your audience\u2014because that\u2019s what drives the final decision.
              –    \u201cThe old brain makes decisions, not the new one.\u201d<\/em><\/p>\n\n\n\n

              \"\"<\/figure>\n\n\n\n

              What You Say vs. How You Say It<\/h2>\n\n\n\n

              Mr. Hudar emphasized that sales success isn\u2019t just about what you say, but how you say it.
              What You Say includes the three Ds:<\/p>\n\n\n\n

                \n
              • Diagnose the Pain<\/li>\n\n\n\n
              • Differentiate Your Claim<\/li>\n\n\n\n
              • Demonstrate the Gain<\/li>\n<\/ul>\n\n\n\n

                How You Say It determines whether your message lands:<\/p>\n\n\n\n

                  \n
                • Deliver it to the Old Brain<\/li>\n\n\n\n
                • Use contrast to grab attention<\/li>\n\n\n\n
                • Highlight WIIFM (What\u2019s In It For Me<\/em>)<\/li>\n\n\n\n
                • Back it up with proof and testimonials<\/li>\n\n\n\n
                • Create visual and emotional stories that stick<\/li>\n<\/ul>\n\n\n\n

                  The 13 Questions Every Buyer Has<\/h2>\n\n\n\n

                  During the session, Mr. Hudar laid out 13 universal questions that linger in every buyer\u2019s mind:<\/p>\n\n\n\n

                    \n
                  1. Do I want the benefits of this product or service?<\/em><\/li>\n\n\n\n
                  2. Is this the right product\/service to solve my problem?<\/em><\/li>\n\n\n\n
                  3. Is this the right company to buy from?<\/em><\/li>\n\n\n\n
                  4. Is this the right person to buy it from?<\/em><\/li>\n\n\n\n
                  5. Is this the right price?<\/em><\/li>\n\n\n\n
                  6. Is this the right time?<\/em><\/li>\n\n\n\n
                  7. What if I don\u2019t like it?<\/em><\/li>\n\n\n\n
                  8. How do I pay for it?<\/em><\/li>\n\n\n\n
                  9. What if this isn\u2019t right for me?<\/em><\/li>\n\n\n\n
                  10. Am I getting the best value for my money?<\/em><\/li>\n\n\n\n
                  11. Why you and not your competitor?<\/em><\/li>\n\n\n\n
                  12. What mistakes do others make when buying this?<\/em><\/li>\n\n\n\n
                  13. How do I avoid those mistakes?<\/em><\/li>\n<\/ol>\n\n\n\n
                    \"\"<\/figure>\n\n\n\n
                    \n

                    \u201cYour job as a salesperson isn\u2019t just to answer these questions. It\u2019s to answer them before they even ask.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

                    The Science of Persuasion: Old Brain Triggers<\/h2>\n\n\n\n

                    Jayant Hudar revealed the 16 triggers that appeal directly to the Old Brain, the decision-making powerhouse of any prospect:
                    WIIFM (What\u2019s In It For Me?)<\/em>
                    <\/em>Contrast (Gain vs. Pain)<\/em>
                    <\/em>Familiarity & Tangibility<\/em>
                    <\/em>Beginnings and Endings<\/em>
                    <\/em>Visually Oriented Messaging<\/em>
                    <\/em>Emotionally Engaging Stories<\/em><\/p>\n\n\n\n

                    These neuroscience-backed principles are what make a sales pitch stick and drive action.<\/p>\n\n\n\n

                    \"\"<\/figure>\n\n\n\n

                    Sales Choreography: Why It Matters<\/h2>\n\n\n\n
                      \n
                    • Ensures consistency in sales performance<\/li>\n\n\n\n
                    • Reduces reliance on natural talent<\/li>\n\n\n\n
                    • Enhances the customer experience<\/li>\n\n\n\n
                    • Increases conversion rates<\/li>\n\n\n\n
                    • Makes every interaction intentional and impactful<\/li>\n<\/ul>\n\n\n\n
                      \n


                      \u201cSales choreography turns persuasion into an art\u2014and success into a science.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

                      \"\"<\/figure>\n\n\n\n

                      The Sales Stages Simplified<\/h2>\n\n\n\n
                        \n
                      1. Target Prospecting<\/li>\n\n\n\n
                      2. Qualify and Open the Conversation<\/li>\n\n\n\n
                      3. Build Rapport and Trust<\/li>\n\n\n\n
                      4. Identify Needs and Pain Points<\/li>\n\n\n\n
                      5. Present the Solution<\/li>\n\n\n\n
                      6. Handle Objections<\/li>\n\n\n\n
                      7. Close and Follow-Up<\/li>\n<\/ol>\n\n\n\n

                        The takeaway?
                        Every step should lead smoothly into the next\u2014like dance choreography, but for sales.<\/em><\/p>\n\n\n\n

                        \"\"<\/figure>\n\n\n\n

                        Sales Mastery Unlocked<\/h2>\n\n\n\n

                        Jayant Hudar\u2019s Sales Choreography masterclass wasn\u2019t just about selling products or services. It was about understanding the psychology behind decision-making, mastering intentional communication, and choreographing each interaction for success.<\/p>\n\n\n\n

                        For the students of ATLAS SkillTech University, this wasn\u2019t just another lecture. It was a powerful toolkit for anyone looking to master the craft of selling, storytelling, and persuasion\u2014a true CO-ELEV8 experience.<\/p>\n\n\n\n

                        <\/p>\n","protected":false},"excerpt":{"rendered":"

                        The energy at ATLAS SkillTech University was electric as students from MBA, B.Des, and B.Tech gathered for an insightful session in the CO-ELEV8: Catalyzing Progress series. Leading the masterclass was Jayant Hudar, Founder and CEO of the School of Business Wisdom, a seasoned sales strategist with decades of experience\u2014and a proud parent of a student at ATLAS. His connection to the university community […]<\/p>\n","protected":false},"author":1,"featured_media":14850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,41,57,58,73,51],"tags":[192,186,237],"class_list":["post-14828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-global","category-isdi","category-isme","category-masterclass-global","category-masterclass","tag-atlasisme","tag-atlasskilltechuniversity","tag-isdi"],"_links":{"self":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/14828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/comments?post=14828"}],"version-history":[{"count":2,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/14828\/revisions"}],"predecessor-version":[{"id":15739,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/14828\/revisions\/15739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/media\/14850"}],"wp:attachment":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/media?parent=14828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/categories?post=14828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/tags?post=14828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}