{"id":4130,"date":"2022-09-28T05:31:57","date_gmt":"2022-09-28T05:31:57","guid":{"rendered":"https:\/\/atlasuniversity.edu.in\/news\/?p=4130"},"modified":"2022-12-16T05:33:09","modified_gmt":"2022-12-16T05:33:09","slug":"masterclass-on-brand-positioning-by-dr-sanjay-masand-vp-reliance-industries","status":"publish","type":"post","link":"https:\/\/atlasuniversity.edu.in\/news\/masterclass-on-brand-positioning-by-dr-sanjay-masand-vp-reliance-industries\/","title":{"rendered":"Masterclass on Brand Positioning by Dr Sanjay Masand, VP, Reliance Industries"},"content":{"rendered":"\n<p>Dr Sanjay Masand, Vice President &#8211; Strategy &amp; Marketing Communication, Reliance Industries Ltd. conducted a masterclass on brand positioning for our management students. The session covered increasing customer loyalty, improving the image and a relatable identity that sets your brand apart from the competition, through successful branding. Students also learned about the framework for successfully positioning a brand within its ideal market and brand positioning &amp; messaging with respect to the nature of the offering and industry. It was indeed an insightful session to discover how the most loved brands went about creating a clear, unique, and advantageous position in the consumer&#8217;s mind!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Sanjay Masand, Vice President &#8211; Strategy &amp; Marketing Communication, Reliance Industries Ltd. conducted a masterclass on brand positioning for our management students. The session covered increasing customer loyalty, improving the image and a relatable identity that sets your brand apart from the competition, through successful branding. Students also learned about the framework for successfully [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,51],"tags":[],"class_list":["post-4130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-masterclass"],"_links":{"self":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/4130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/comments?post=4130"}],"version-history":[{"count":0,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/4130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/media\/4132"}],"wp:attachment":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/media?parent=4130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/categories?post=4130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/tags?post=4130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}