{"id":6721,"date":"2023-03-26T09:32:00","date_gmt":"2023-03-26T09:32:00","guid":{"rendered":"https:\/\/atlasuniversity.edu.in\/news\/?p=6721"},"modified":"2025-06-26T13:26:29","modified_gmt":"2025-06-26T13:26:29","slug":"marketing-prospects-and-problems-in-modern-era-by-dr-varsha-agarwal","status":"publish","type":"post","link":"https:\/\/atlasuniversity.edu.in\/news\/marketing-prospects-and-problems-in-modern-era-by-dr-varsha-agarwal\/","title":{"rendered":"Marketing Prospects and Problems in Modern Era by Dr Varsha Agarwal"},"content":{"rendered":"\n
Title of the Book<\/td>Editor<\/td>No. of Chapters<\/td>ISBN No.<\/td><\/tr>
Marketing Prospects and Problems in Modern Era<\/td>Dr. Varsha Agarwal<\/td>24<\/td>978-93-91260-74-3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Web Link: https:\/\/www.amazon.in\/dp\/9391260748<\/a><\/p>\n\n\n\n

Book Chapter Details<\/strong><\/p>\n\n\n\n

S.N.<\/strong><\/td>Chapter Title<\/strong><\/td>Student Authors<\/strong><\/td><\/tr>
1<\/td>A Study on Factors Influencing Luxury Auto-Buyers<\/td>Harsh Ramuka, Sanya Dhruv<\/td><\/tr>
2<\/td>A Study on Rise of social media<\/td>Emanuel Chauhan<\/td><\/tr>
3<\/td>A Study on Zara\u2019s Evolution of the Marketing Model<\/td>Nishit Mehta, Freet Jain, Vanshika Purohit, Shivani Patil, Krishit Jain<\/td><\/tr>
4<\/td>Best Digital Marketing Strategy for Start-ups<\/td>Ronit Kapoor<\/td><\/tr>
5<\/td>Emerging Marketing Opportunities in Sports and its Capitalisation<\/td>Krishna Gursahani, Saniya Shroff, Aamna Gani, Ammar Tinwala, Maryam Chashmawala<\/td><\/tr>
6<\/td>Evolution of Social Media Marketing<\/td>Riya Patwal<\/td><\/tr>
7<\/td>How Advertising Impacts Consumer Behavior!<\/td>Zain Moon, Shrut Gala<\/td><\/tr>
8<\/td>Impact of Brand Image on Customer Loyalty with the Mediating Role of Customer Satisfaction and Brand Awareness<\/td>Sambhav Jain<\/td><\/tr>
9<\/td>Impact of Consumer Behaviour Based on Influencer Marketing<\/td>Sean Barboza, Zayan Dholoo, Raaj Bakhru, Aditya Serrao, Vansh Shah<\/td><\/tr>
10<\/td>Impact of Global Inflation on the Indian Economy<\/td>Vidhin Shah, Binoy Shah<\/td><\/tr>
11<\/td>Manipulations Tactics: Ways Brands can get more Customers<\/td>Richa Asawa, Krisha Panchal, Archi Patel, Anushka Chordiya, Akshada Khivansara<\/td><\/tr>
12<\/td>Modern Marketing Tactics and Paradigm for Success<\/td>Mehek Upadhyaya<\/td><\/tr>
13<\/td>Online Shopping vs Offline Shopping<\/td>Yohan Gupta<\/td><\/tr>
14<\/td>Online Shopping: How Customers See It<\/td>Mohit Bhagat, Armaan Talwar, Naman Mehta, Dhruv Mehta, Varun Upadhyay<\/td><\/tr>
15<\/td>Parle Products Leading in Markert<\/td>Maulik Ranka<\/td><\/tr>
16<\/td>Relationship between Influencer Marketing and Lifestyle Branding<\/td>Dia Kewalramani, Mahek Nayak, Ranvir Gaur, Dhananjay Vardhan<\/td><\/tr>
17<\/td>Renowned Brands Akin to Quality<\/td>Dhruv Dabral<\/td><\/tr>
18<\/td>Rise of Content Marketing<\/td>Durvesh Patankar, Aditya Dhanak<\/td><\/tr>
19<\/td>Social Media Strategies to Drive Customer Engagement<\/td>Ria Jaitley, Rushil Sarawgi, Eklaveya Sethi, Devansh Chandarana<\/td><\/tr>
20<\/td>Tesla in the UK Market<\/td>Aarya Seth<\/td><\/tr>
21<\/td>The Best Digital Marketing Strategy for Startups<\/td>Rayan Hegde, Daksh Chheda, Arya Punjabi<\/td><\/tr>
22<\/td>The Effect of social media on buying choices<\/td>Rida Sakarwalla, Muntaha Karim, Farhan Contractor<\/td><\/tr>
23<\/td>The Far-Reaching Effects of E-Commerce Globally<\/td>Nityanand Shetty, Aravind Krishna, Shivansh Mahajan, Yugam Dedhia, Harshil Khimani, Dev Parekh<\/td><\/tr>
24<\/td>What is Social Marketing Mix Strategy<\/td>Harjas Singh Saini<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Title of the Book Editor No. of Chapters ISBN No. Marketing Prospects and Problems in Modern Era Dr. Varsha Agarwal 24 978-93-91260-74-3 Web Link: https:\/\/www.amazon.in\/dp\/9391260748 Book Chapter Details S.N. Chapter Title Student Authors 1 A Study on Factors Influencing Luxury Auto-Buyers Harsh Ramuka, Sanya Dhruv 2 A Study on Rise of social media Emanuel Chauhan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,82],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","hentry","category-coe","category-srdc"],"_links":{"self":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/6721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/comments?post=6721"}],"version-history":[{"count":2,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/6721\/revisions"}],"predecessor-version":[{"id":15072,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/posts\/6721\/revisions\/15072"}],"wp:attachment":[{"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/media?parent=6721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/categories?post=6721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlasuniversity.edu.in\/news\/wp-json\/wp\/v2\/tags?post=6721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}