Biography

Dr. Mark Lennon is a tenured full Professor of Innovation at the College of Business, Pennsylvania Western University – California campus. With over 15 years of experience in academia and industry, he specializes in qualitative and quantitative research methodologies, data analytics, and applied social sciences. Dr. Lennon holds a Ph.D. in Research Methodologies and has contributed extensively to international journals and conferences, focusing on data-driven decision-making and innovative research techniques. His expertise encompasses coaching, sales management, consumer behavior, marketing management, strategic marketing, and business marketing. As an educator, Dr. Lennon is recognized for his engaging lectures and hands-on workshops, aiming to bridge the gap between theory and practice. His current research interests include integrating AI tools into traditional research methods to enhance data reliability and insights. His dedication to fostering research excellence continues to inspire both scholars and practitioners in the field.