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Adityaa Wagh is a 24-year-old motion graphic designer living in Mumbai. Born and raised in Vadodara, Gujarat. While in high school, he was felicitated with the National Bal Shree Honour by the Ministry of Human Resource Development, in the field of creative writing. After which, he wanted to pursue something at the intersection of visual art and poetry. He graduated from the National Institute of Design, Ahmedabad (Dept. of Visual Communication) in 2021. His tenure at NID involved a semester-long student exchange program at the Holon Institute of Technology, Israel with a focus on Motion Branding. After doing his graduation internship with Sony Pictures Networks India, he currently works permalance at VICE, in the field of motion design and branding. Freelancing since the second year of college, he has produced work for clients like the United Nations Development Programme, Mercedes-Benz (Buses) and Netflix India. He is often known for finding [or making] meaning where there is none and wishes to go on and produce more content than he consumes.
Course Objectives
Introduction to Design and key terms related.
Observe and appreciate the details of design elements like typography, breathing space, illustration, etc.
Capturing the mood of various situations in a visual form.
Using the above mentioned skills to develop well-designed visual presentations.
Course Outcomes
Knowledge & understanding the difference between various implications of using design for various moods/ situations.
An Album cover
A complete deck
Your re-designed CV
Your personal website /landing page
Course Content
Introduction to STWD
Typography
Color Theory
Illustration
Layout
Incorporation [Basic]
Incorporation [Advanced]
Ice-breaking. Introduction to Design in general and analyzing the class’ pre-acquired knowledge/ myths about design.
Activity about visual observance and attention to detail. Course overview for future
Assignment: Design signage for one of the systems you like.
Assignment: Design an album cover for your favorite song.
Assignment: Design a poster for 3 of your favorite films in different genres.
Showing them a deck about brand guidelines and explaining the important connotations that arise out of using a certain type, color, image or layout in a certain way.
Assignment: Design a deck for a fun non-academic topic that you are really passionate about. Try to depict your passion through design.
Assignment: Design a deck for any of your other college assignments.
Design / re-design your CV
Introduction to ‘free’ web design.
How do Wix or Google Sites work?
Assignment: Design a landing page to place yourself on the internet.
Assignment Continued: Design a landing page to place yourself on the internet.
Presentation: Present your website on the phone and web
The final submission will include all of these assignments in one folder, on the basis of which,the final assessment shall be done.
Students will be graded on the [subjective] understanding of how well have they been able to follow the rules of typography, layout, color theory, and how judiciously can they use all the above-mentioned elements to produce an aesthetically pleasing result as per the moods & trends of the brief given to them
The final submission will include all of these assignments in one folder, on the basis of which,the final assessment shall be done.
Students will be graded on the [subjective] understanding of how well have they been able to follow the rules of typography, layout, color theory, and how judiciously can they use all the above-mentioned elements to produce an aesthetically pleasing result as per the moods & trends of the brief given to them
The final submission will include all of these assignments in one folder, on the basis of which,the final assessment shall be done.
Students will be graded on the [subjective] understanding of how well have they been able to follow the rules of typography, layout, color theory, and how judiciously can they use all the above-mentioned elements to produce an aesthetically pleasing result as per the moods & trends of the brief given to them
The final submission will include all of these assignments in one folder, on the basis of which,the final assessment shall be done.
Students will be graded on the [subjective] understanding of how well have they been able to follow the rules of typography, layout, color theory, and how judiciously can they use all the above-mentioned elements to produce an aesthetically pleasing result as per the moods & trends of the brief given to them
The final submission will include all of these assignments in one folder, on the basis of which,the final assessment shall be done.
Students will be graded on the [subjective] understanding of how well have they been able to follow the rules of typography, layout, color theory, and how judiciously can they use all the above-mentioned elements to produce an aesthetically pleasing result as per the moods & trends of the brief given to them
The final submission will include all of these assignments in one folder, on the basis of which,the final assessment shall be done.
Students will be graded on the [subjective] understanding of how well have they been able to follow the rules of typography, layout, color theory, and how judiciously can they use all the above-mentioned elements to produce an aesthetically pleasing result as per the moods & trends of the brief given to them
Considering primary motivation for the generation of narratives is a useful concept
Understand various terminologies used in the stock market. Learn how to evaluate companies on their fundamentals. Understand the basics of technical analysis and know various participants in the market like Hedgers, Speculators, and Arbitrageurs. Introduction to futures and options along with Trade settlement, risk management, and margin system.
The Food & Beverage sector has seen a sudden spurt of growth over the last decade in the form of independent stand-alone establishments showcasing a wide variety of F&B formats. The COVID-19 pandemic has only served as a catalyst to create greater opportunities for the tribe of ‘Foodpreneurs’ (food entrepreneurs). Being confined within the restrictions of lockdown created unimaginable limitations in access to daily food options and culinary experiences. This became an opportunity to innovate and disrupt the space of food ventures. However, what started as a need, has quickly evolved into a new normal, and has become a lifestyle. From DIY food kits to food tech to molecular gastronomy, Food Ventures are advancing at an exponential pace. This elective will enable aspiring Foodpreneurs to understand this very space of foodpreneurship. It will dive into the business, logistics, creativity, and innovation within this booming industry to empower leading innovators within this space.
3D Modelling and Animation have evolved the experiences we can create to take the world on a virtual journey that is beyond real. It has created an extraordinary platform for creators and storytellers to transform the consumption of digital content with the power of imagination and technology. This elective gives you a platform to give your creativity that platform to breathe life into your stories, characters, objects, and shapes. Through Technology, Creativity, and Innovation you will be empowered with the art of 3D modeling and animation. Using the software Blender, Basics of modeling, the concept of shaders, lighting, rendering, sculpting, camera tracking, and animation basics are some of the multiple facets of 3D Animation and Modeling that you will be exposed to in this elective. This ATLAS Elective has been created to help young learners with creative aspirations to have one more skill in their arsenal, evolve their creative thought process, and also aid them in enhancing their respective portfolios.
As the world faces some of the largest environmental, health, and humanitarian crises, organizations are taking on the role of leadership to create a more socially conscious world. From corporate giants to young entrepreneurial ventures, everyone is realigning institutional goals, standard operating procedures, and culture to integrate social outcomes into their measure of success. ESG – Environmental, Social, and Governance now lay the foundation of the vision of leading organizations across the globe, with the mantra being to find stakeholder value in social outcomes and not just profit maximization. This has also resulted in a completely new equation in businesses - Impact investing. Therefore, this ATLAS Elective has been designed to help you discover what goes beyond maximizing profits to embrace social responsibility for organizational evolution to help you become socially responsible leaders of the future.
Ever wanted to Bonjour your way down the streets of Champs-Élysées, or visit the Moulin Rouge? If yes, then this ATLAs elective is the one for you. It will give you a culturally immersive experience to broaden your linguistic capabilities to experience the beauty of language through one of the most widely spoken and used languages in the world: French. Learning French will not only empower you with one of the top 5 most spoken languages in the world, but it will also prepare you as leaders in organizations that work globally to create diverse and collaborative innovation. Therefore, this elective is a foundation course, that gives a brief introduction to the language, focusing on all the necessary components of language acquisition – speaking, reading, writing, and listening. It includes, and yet goes beyond vocabulary development and grammar. By incorporating conversations and role plays, it enables young learners to understand and practice the usage of language in day-to-day situations. Moreover, the use of videos, short films, and songs not only makes the sessions interesting but also provides exposure to native speakers and gives students an insight into French culture.
Introduction to the German Language. With the help of this course, a student will be able to communicate and understand basic German. It will also enable the student to gauge his /her interest in the language and to take it up as professional studies.
Colours have evolved into a powerful tool to enable communication, create moods and experiences, and influence the decision-making process of the human mind. While they represent joy, fun, and diversity, they have also become a significant contributor to driving a positive impact on human behavior. This elective is designed to help you understand the psychology of colours, and how it can be effectively utilized to create perceptions to create impact, innovation, inclusion, and inspiration. Come experience the various shades of colours to understand the different hues of human behavior and how colour really affects mood, senses, and our everyday lives. This is a fun course that enables you to understand the future of work through the medium of colours and step closer to understanding human beings in general.
The ever-changing world of media and communication has given rise to many novels and unique forms of narrative storytelling. Critical Role’s massive crowdfunding success that has led to the Amazon-sponsored animated series is the first major example of such a phenomenon and there are many more to come over the next few years. There is a need now to explore and experience how more interactive stories can build their communities directly. This course invites you to experience and craft stories for various interactive mediums, better equipping you to tell stories with contemporary means such as film, television, radio drama, and video games, or even allowing you to create your own unique styles and mediums.
Faculties see hundreds of presentations every year. Recruiters receive hundreds of CVs for a single job opening, clients get several business pitches for one single project. How will you ensure that yours will stand out? The world has become more competitive than it ever was! The queues for opportunities are getting longer as we speak… Don’t keep waiting in this line, Awaiting your turn to shine. You and me together, Let’s skip the line with the design.
This course will guide learners into a deep inquiry into the power of the self and its intrinsic ability to guide the individual through self-awareness. Authenticity is a crucial but underestimated power. It can inspire and lead. Unlocking that authenticity through a careful reflection on key philosophical concepts will empower students to develop the necessary foundation for leadership.
This course will "Join in on a journey exploring the textile traditions and the routes where they evolve from. This course will enable you to learn different forms and shapes of textile from different regions of India and the world. Learn from one of the best to understand fabric that we wear every day. Fabric is what weaves together to create something that gives us the pleasure of portraying ourselves out there each and every day. Heritage and legacy is unmatched, of India’s traditions in woven arts and crafts. This course will understand historical perspectives, evolution and the repurposing of artisanal activity, regional influences, patronage and their aesthetic, fabric as political arguments, and finally the business and trade of exclusivity, delicateness and exquisite textile art."understand historical perspectives, evolution and the repurposing of artisanal activity, regional influences, patronage and their aesthetic, fabric as political arguments, and finally the business and trade of exclusivity, delicateness and exquisite textile art.
India alone contributes as the largest producer of films. The need for well trained professional film makers has been raised due to increasing rise in the demand for films. Film makers now have increased business due to artistic representation of their products like films, short films, series etc. This course is aimed at taking you through the different stages and responsibilities that contribute towards creation of a Movie.
Over the past three thousand years, the influences of visiting cultures have changed food habits, habitat, commerce, and local politics to name a few. We have been witness to a rich intermingling of art, and craft, which has traveled across trade routes as well. The different styles that have come through have altered practices, patterns, motifs, surface embellishments, of finery and detail, and so on. The course would try and understand the various nuances that have contributed to fashion and their underlying method as we know it today.
‘Drama is life with the dull bits cut out.’ Alfred Hitchcock' This course will unravel the mystery behind one of the most significant but often underplayed processes of filmmaking. Is film editing purely technical? Does it affect storytelling and emotions in a film? In an effort to understand these and more, we shall foray into how editing heavily influences cinema as a narrative/non-narrative art form.
The program aims to gain knowledge and to provide a broad understanding of a social enterprise in times when we need change the most. The course will allow students to recognize social problems in society & environment and use their entrepreneurial skills to organize, create and manage a social venture. Students will go through the process of creating value by bringing together a unique package of resources to exploit opportunities, in pursuit of high social returns. The course will allow students to systematically analyze problems, develop innovative solutions, test & assess risk, etc for the good of society and the environment.
Industry 5.0, is about Automated machines like Robots and reconfigurable intelligent systems working alongside human beings. Industry 5.0 will enable irreversible changes in the functional aspects of human societies. Artificial intelligence, implantable bioelectronics devices, the Internet of Things (IoT), Big Data, Brain Machine Interfaces, and intelligent material composition will quadruple the rate of technological acceleration. The rapid pace of industrial change will offer customized solutions to each individual consumer. This means customized services, medicines, and transportation.
‘Corporate Hustle’ is not a traditional class but a whirlwind of an experience that gives you a glimpse of the corporate grind and pushes your creative boundaries. If you think you have what it takes to leave your books and theory behind, and come power through exercises that simulate the corporate world, then you have reached the right ATLAS elective. You may understand the technicalities of animation to create a brand film, fabric-form-fit to create a fabulous design, and the 4Ps of marketing to create a marketing strategy. However, this class is about practicing what you preach. From running revenue-generating bake sales to preparing an elevator pitch for yourself to creating sustainable apparel business solutions for ballerinas, go beyond the world of theory to walk the corporate talk! This elective invites young learners across design, film and animation, media and communication, management and entrepreneurship as well as technology who want an escape from their everyday lives once a week to engage in actual activities that simulate the business world and feel the heat of corporate hustle.
Mandarin is one of the most widely spoken and used languages in the world, and this course gives a brief introduction to the language, focusing on an comprehensive approach of language including– speaking, reading, writing, and listening. Going beyond vocabulary development and grammar, by incorporating conversations and role plays, as it enables students to understand and practice the usage of language in day-to-day situations. Moreover, the use of videos, short films, and songs not only makes the sessions interesting but also gives students an insight into Chinese tradition and Culture.
Animatronics is a general term that defines the development of robots and remote-controlled devices that are used in filmmaking. But it basic robotics system built on microcontrollers. Powerful sensors for light, sound, touch, smell, taste, and actuators are allowing for the design of powerful animated robots for film-making studios as well as amusement parks. But as of date emoting robots are finding a huge market for personal friends. This integrated course with design, materials, embedded systems, biomechanics, and Artificial intelligence.
Spanish is one of the most widely spoken and used languages in the world, and this course gives a brief introduction to the language, focusing on all the necessary components of language acquisition – speaking, reading, writing, and listening. It includes, and yet goes beyond vocabulary development and grammar. By incorporating conversations and role plays, it enables students to understand and practice the usage of language in day-to-day situations. Moreover, the use of videos, short films, and songs not only makes the sessions interesting but also provides exposure to native speakers and gives students an insight into Spanish culture.
Python is the most desired programming language today. We learn how to code and the basics of programming. Business analytics is the future and bedrock of any business today. Learn the basics of logical thinking and get your black hoodies out to fire up your computers.
Movies have a visual, virtual impact that facilitates easy comprehension of Management concepts. There is rising popularity of using movies as a pedagogy in management education and human resource development. This course enables the learner to understand different aspects of leadership, strategy, marketing, entrepreneurship, and more. Students taking this course will review films and analyze the leadership styles shown by using a variety of theories. In doing so, students will observe good and bad leadership role models dramatized in movies and discuss how to apply the lessons learned through these observations and analysis to their own work with others
Explore the global art, design, and architecture festivals through the lens of contemporary systems. From the Venice Biennale to Documenta, and the Kochi Biennale this elective will help students discover the many facets and scope of cultural engagement.
This course will enable you to explore and reflect on the idea of 'self' and tell your story through creative expression, by developing your own personal brand and narrative. As a part of this course, you will work on Identity design - logo design, and make your own personal blog or website. Self-branding will ensure that you are able to create a strong and positive projection of yourself. This should allow you to provide access to people who want to learn more about you and form lasting bonds with them. Self-exploration and analysis will help you to become more cognizant of your skills so that you are able to apply them in relevant situations. This will also ensure you become an empathetic problem solver, a better decision maker, and live more intentionally.
Ideate, experiment, and prototype to bring to life the change you want to see in the real world. Learn how to work with paper designs to digital designs and work like a designer. Build a design thinking mindset and get creative with all the startup ideas you've had and always wanted to explore. This course will also allow you to work with your own hands on the shop floor and experience the joy of using tools and machines. The joy is in understanding the way things are done and the ergonomics of the working design.
Natak Mandali will be an experiential course where through various exercises, activities, and games, we explore storytelling on the stage. Improvisation, story building, scene building, stage presence, awareness, characterization, dialogue delivery, etc. will be explored through the 12 weeks of workshops. The course will inculcate within students a sense of discipline, coordination and teamwork, confidence, mental and physical agility, and effective communication. Through theatre, they will also get a different dimension and opportunity to explore visual composition and design, costume, set design, and storytelling.
Learn the art of using Instagram Reels to create user engagement, awareness, and recall value for your brand. Infuse creative utilization of audiovisuals with technology to engage in the latest tool for brand engagement.
Learn how to create breakthrough solutions to "wicked" problems using a proven, five-step process. Develop your empathy and creativity. Acquire a rare and valuable business skill. We live in a vUCAa world and the future of work is NOW!! We delve deeper into proven theories of design thinking and solve complex problems which will enable you to take efficient decisions. Join in if you see yourself making those complex decisions and be the captain of your ship.
The world would be a dead place without forms, patterns, and designs! Right from the dawn of civilization, human beings created an individual identity through forms/patterns/designs. Being artistic and decorative is usually a perceptual structure that shall always remain and it has also expanded its scope from body art-tattoo designs, textiles, and furnishings to flooring, ceiling, and walls too! There's a huge scope and big market in the industry for creating DESIGNS and this demand is only growing! This elective will help you to create form-pattern designs.
For the generation that is super connected with the world through their screens, it is essential to know what really works and what doesn't click, well quite literally. The Visual Design for gen-Z course develops the clarity around the language of today's social media communication enabling the screen surfers to design for other brands and themselves. So jump on the bandwagon and learn the skills and hacks of social media design.
A visual Narrative is a popular form of Photography that focuses on the construction of an image or a series of images that tell a story or communicate a concept using a photography medium. This form of photography encourages learners to execute their thoughts and ideas using the art of expressionism through Visual Storytelling.
This course will be an exploration of graphic novels and how stories are told using art, colours, and words. It will talk about the evolution of the graphic novel, what makes it different from a comic, its popularity, and also its importance. Through graphic novels, the students can learn different art styles, narratives, and different ways of storytelling that go beyond words.
Love colours? We got an exciting class full of artwork. Bring out your creative best and throw in all the colours on your canvas. Explore your inner Michael Angelo and see what you create. You will learn the basics of paint mediums and canvas shapes and forms. Get those paint brushes out and paint the town red or maybe yellow for all you want! Just paint your heart out.
The landscape of the sports industry has completely evolved in these past 2 years. Sports industry has transcended with increased viewership & engagement, more focus on player health & well-being, more opportunities for new talent to come to the forefront. This elective gives you a chance to unleash the sports enthusiast inside you and learn more about Sports Management, Sports Marketing, and Sports Technology. You will be exposed to invaluable insight into the strategic, digital, advertising, and data-related aspects of sports. Furthermore, you will be learning about the emerging careers in sports like: Sports Analyst Team Manager Venue Operation & Administration Corporate Relations
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