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Retail Planning, Buying & Merchandising

From Insight to
In-Store Impact
Next Cohort
April 2026
Format
3-Month Certificate (Hybrid)

Program USP's

Industry-Aligned
Credit-Linked
UGC Credit Framework Compliant
Blended Learning
Hybrid

Program Essence

In today’s dynamic retail environment, success goes beyond great products. It requires a deep understanding of consumer behaviour, trend forecasting, and the ability to turn data into experiences that drive sales. The Three-Month Certificate Program in Retail Planning, Buying & Merchandising equips participants with practical, industry-relevant skills to transform insights into strategic retail actions. Designed with real-world application in mind, the program bridges the gap between theory and practice.

What You’ll Learn

Analyse consumer behaviour and market trends
Forecast demand and plan profitable assortments
Execute strategic buying and vendor negotiations
Create impactful visual and experiential merchandising
Improve store productivity and profitability through data-backed decisions

Why Choose This Program?

Strong Industry Relevance

01

Blend of Analytical and Creative Skills

02

Understanding Consumer Behaviour

03

Career Flexibility

04

Hands-On, Practical Learning

05

Focus on Profitability and Strategy

06

Exposure to Global Trends

07

Core Modules

Fundamentals of Marketing
Overview of Retail business
Retail Planning, Buying & Merchandising
Retail Financials & Operations
Experiential Marketing & Brand Management
Customer Relationship & Sales Management
Visual Merchandising
AI for Retail

Who Is This Program For?

> Aspiring retail planners, buyers, and merchandisers
> Professionals seeking structured, industry-focused upskilling
Eligibility
XIIth with 2-3 years of Industry experience / Graduates
Course Fee: ₹75,000
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, our ATLAS Scholarship is there to enable access to world-class education and lifelong growth.