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Visual Media Skills and
Digital Content Creation

“From Ideas to Screen — Create. Engage. Influence.”
Next Cohort
April 2026
Format
3-Month Certificate (Hybrid)

Program USP's

Industry-Aligned
Credit-Linked
UGC Credit Framework Compliant
Blended Learning
Hybrid

Program Essence

This program transforms creative enthusiasts into confident digital storytellers. Over three months, participants learn the art and science of visual content creation—from scripting and shooting to editing and publishing—tailored for YouTube and short-form platforms like Instagram Reels and TikTok. By the end, they will have the skills, strategy, and portfolio to engage audiences and build their digital presence.

What You’ll Learn

Content Strategy
How to identify your niche, research trends, and craft content that resonates
Storytelling & Scriptwriting
Structuring videos that captivate from the first second to the last
Video Production Skills
Basics of shooting, lighting, sound, and framing for professional-quality content
Editing & Post-Production
Using software and mobile apps to enhance visuals, audio, and effects
Platform Optimization
Algorithms, thumbnails, captions, hashtags, and analytics for YouTube and Reels
Personal Branding & Monetization
Building your brand, growing subscribers/followers, and creating revenue opportunities

Why Choose This Program?

Practical Learning

Hands-on projects for YouTube and Reels, not just theory
01

Industry-Relevant Skills

Learn techniques used by top creators and social media managers
02

Portfolio-Ready

Produce real content you can showcase immediately
03

Expert Mentorship

Guidance from professionals with real digital media experience
04

Short & Impactful

Three months of immersive, structured learning to kickstart your creator journey
05

Core Modules

Digital Media Foundations
Visual Storytelling Techniques
Camera & Lighting Essentials
Editing & Motion Graphics
Content Strategy & Engagement
Monetization & Brand Growth

Who Is This Program For?

> Aspiring YouTubers and short-form content creators
> Social media enthusiasts looking to build a personal brand
> Marketing and communication students seeking hands-on video skills
> Freelancers and hobbyists aiming to monetize their creativity
Eligibility
XIIth
Course Fee: ₹75,000
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, our ATLAS Scholarship is there to enable access to world-class education and lifelong growth.