OML’s Gunjan Arya Conducts an Insightful Masterclass on Media Evolution for MBA students

In a captivating masterclass held at ATLAS SkillTech University, Gunjan Arya, Chief Executive Officer of Only Much Louder (OML), took ATLAS ISME students on a retrospective journey spanning two decades, shedding light on the remarkable evolution of both the media industry and OML itself. This session was particularly significant for MBA students, as it offered invaluable insights into industry dynamics, strategic adaptation and the power of innovation.

About OML

OML is a pioneering media and entertainment organisation, renowned for its groundbreaking approach to shaping pop culture. While initially recognised for its artist management in music, today OML manages a diverse portfolio, including comedians, creators, writers, directors and Bollywood celebrities. From artist management to production and content creation across television and digital platforms, OML has consistently delivered unforgettable experiences that resonate with audiences worldwide. They also have the cutting-edge AI-powered social prediction engine Hypothesis that empowers creators, brands, and agencies with advanced data-backed influencer marketing solutions.

Partnering with leading brands such as Bacardi, Amazon Prime Video, Netflix, Red Bull, Levi’s, CRED, Nykaa, Google, YouTube, OnePlus, Spotify, Tinder and Zomato, OML continues to redefine the boundaries of entertainment through innovative storytelling and immersive brand experiences. With a commitment to excellence and a passion for creativity, OML remains at the forefront of cultural innovation, inspiring and engaging audiences globally.

Adaptation to Trends

OML’s success story is a testament to its proactive approach in identifying and embracing emerging trends. Whether it’s technological advancements, cultural shifts, or changes in consumer behaviour, OML has remained nimble, adjusting its strategies to stay ahead of the curve.

Flexibility and Innovation

In a landscape marked by rapid transformation, OML’s ability to remain flexible and foster innovation has been a driving force behind its sustained relevance. By continuously exploring new ideas and experimenting with novel formats, OML has captivated audiences and cemented its position as a leader in the industry.

Audience-Centric Approach

At the heart of OML’s evolution lies its unwavering commitment to understanding and catering to the evolving needs of its audience. By prioritising audience engagement and interaction, OML has fostered a loyal fan base, forging deep connections that transcend traditional boundaries.

Shift from Traditional to Digital Media

The past two decades have witnessed a seismic shift from traditional media platforms to digital mediums, and OML has been at the forefront of this revolution. By strategically pivoting towards digital content creation and distribution, OML has not only stayed relevant but thrived in the digital age. With a focus on OTT platforms and long-form content development, OML continues to push boundaries, delivering compelling narratives that captivate audiences across the globe.

Rise of Content Creation and Consumption

With the proliferation of smartphones and high-speed internet, content creation and consumption have reached unprecedented levels. OML has capitalised on this trend by producing diverse and engaging content across various genres, catering to the ever-changing preferences of its audience.

Importance of Audience Engagement and Interaction

The evolution of social media has empowered audiences to become active participants in the media landscape. OML has embraced this shift wholeheartedly, fostering a vibrant online community and encouraging meaningful interactions through various platforms.

Monetisation and Revenue Models

As traditional revenue models undergo transformation, OML has diversified its streams by exploring innovative monetisation strategies. From branded partnerships to other avenues, OML has adapted its approach to ensure financial sustainability amidst evolving market dynamics.

About Gunjan Arya

Gunjan is a seasoned professional with extensive experience spanning various roles in media, communications and brand consultancy. Currently serving as the Chief Executive Officer at Only Much Louder (OML) since December 2019, Gunjan has demonstrated strong leadership and strategic vision in steering the organisation to new heights. Prior to this, Gunjan held the position of Managing Partner at OML and served as Business Head for Brand Solutions. With a foundation in new media production and digital production management, Gunjan’s journey includes stints at renowned agencies like Ogilvy & Mather and Arnold Worldwide. A trailblazer in the industry, Gunjan’s entrepreneurial spirit led to the founding of Design Of Information and a successful career in brand consultancy.

Gunjan Arya’s masterclass provided invaluable insights into OML’s journey through two decades of media evolution. By embracing change, fostering innovation and staying true to its audience, OML has not only survived but thrived in an ever-changing landscape. Understanding OML’s commitment to excellence and adaptability not only enriched our students’ academic learning but also equipped them with practical knowledge essential for navigating the complexities of the business world.