A sustainable packaging project by our Communication Design student Anandita Patil

Kwality Walls as a brand has made its mark with its packaging, flavour names and the quality of the frozen deserts. ‘Karma is a B…’ icecreams follows the same theme, look and feel. With natural alternatives as sweeteners, this range makes it a healthier alternative for having ice creams, made available to everyone keeping diabetic people as their target group, along with those who are health conscious and want to indulge in a guilt- free ice cream consumption.

‘Karma is a B…’ is a commonly heard statement when things don’t go your way. ‘Karma’ can be good to some while prove to be very unpleasant to some. Ice creams are a part of our lives – be it to celebrate or to pep you up when you’re upset or sad. It brings people together and carrying this idea forward, an amalgamation of the statement and the product led to- ‘Karma is a B…’ bite sized Ice Creams, made available in multiple flavours with a no guilt experience, for all.