UK Immersion, Day 2: Exploring Entrepreneurship and Failure Recovery at the University of Bath


On day 2 of the global immersion program, students from ATLAS SkillTech University embarked on an exciting global immersion journey to the prestigious University of Bath. The purpose of this visit was to gain valuable insights into the world of entrepreneurship, explore cutting-edge research, and understand the significance of failure and recovery in operations and supply networks. This immersion program promised to be a transformative experience for the students, broadening their horizons and equipping them with practical knowledge and skills for their future endeavors.
Distinguished Faculty and Opportunities for Growth

The day began with an enlightening briefing by the esteemed Associate Dean of the University of Bath, Dr. Robert Anderson. He passionately shared his role within the university and highlighted its exceptional rankings, including being named the current University of the Year. Dr. Anderson emphasised that an impressive 94.7 percent of the research faculty is considered world-class, setting a high standard for academic excellence. Furthermore, he provided an overview of the university’s distinguished master’s programs, showcasing the myriad of opportunities available to the students.
Nurturing Innovation and Collaboration through Societies and Networks

Following the briefing, the students had the privilege of hearing from two influential figures, Ben Smith, the Head of Placements, Projects, and International Studies, and Matthew Rusling, the Head of PGT and MBA Programs. They delved into the world of entrepreneurship, offering valuable insights and practical guidance. An alumni case study was presented, showcasing the success of an alumnus who became an entrepreneur. Mr. Smith and Mr. Rusling also introduced the students were also introduced to various societies such as the Bath Entrepreneurship Society, Bath Unlimited, Enactus, and the School Alumni Network. These societies provide a fertile ground for networking and support for students’ business ideas and aspirations.
Networking and conversations

To further enrich their experience, the students were taken on an engaging campus tour by a knowledgeable campus ambassador. They explored iconic places within the University of Bath, including the state-of-the-art research facilities, vibrant student union and beautiful green spaces that foster creativity and innovation.

A delicious lunch provided an opportunity for networking and casual conversations, allowing the students to connect with faculty members, staff and fellow students. The atmosphere was buzzing with excitement as everyone eagerly discussed their key takeaways from the morning sessions.




Unveiling the Significance of Failure and Recovery in Operations and Supply Networks

In the afternoon, the esteemed Dr. Alistair Brandon Jones, an expert in operations and supply networks delivered a masterclass. With a wealth of experience and multiple degrees to his name, including a PhD, PGDIP and BSc Hons, Dr. Brandon Jones captivated the audience with his insightful lecture. His session on “When Operations and Supply Networks Fail.”, shed light on the importance of understanding failure. He also decoded the impact of failure on customer responses & the value chain. Through captivating case studies, he explored the concept of perceived justice, distributive justice, procedural justice and international justice. Dr. Brandon Jones emphasised the power of preventing failures and shared his wisdom. He stated, “Little things make a big difference over time.”

The masterclass proved to be a truly engaging and humorous experience, leaving a lasting impression on the students. They gained a deeper understanding of the complexities of operations & supply networks and the importance of failure recovery & customer satisfaction.


Key takeaways
As the visit drew to a close, the students reflected on the enriching knowledge gained during this visit. The four key takeaways from this global immersion were:
- Insights into the world of entrepreneurship and the support available for business ideas
- Exposure to renowned research faculty and their world-class contributions
- Familiarity with societies and networks that foster innovation and collaboration
- Understanding the significance of failure and recovery in operations and supply networks
The global immersion program at the University of Bath provided students from ATLAS SkillTech University with an unforgettable experience. It expanded their horizons, equipped them with practical knowledge, and fuelled their entrepreneurial spirit. Through engaging sessions, interactions and exploration of societies and networks, the students gained valuable insights into the world of entrepreneurship. The masterclass by Dr. Alistair Brandon Jones left a lasting impact, emphasising the importance of proactive measures and customer satisfaction. The University of Bath had truly paved the way for their future success and growth.