ATLAS Students’ Global Immersion Experience at Regents University London: A Catalyst for Career Growth
Experiencing diverse cultures, gaining global perspectives, and acquiring knowledge from renowned experts are pivotal aspects of a student’s academic journey. The students of ATLAS SkillTech University recently embarked on an unforgettable global immersion experience at Regents University London.
A Vibrant Campus and Inspiring Tour
Led by the esteemed Professor Kimberly, the students were treated to an insightful campus tour that offered a glimpse into the vibrant and diverse atmosphere of Regents University London. The immersive experience enabled the students to witness first-hand the dynamism and multiculturalism that thrives within the university’s community.
The Captivating Session with Professor Zubin Sethna
The highlight of the visit was an engaging session titled “Zubin, Life, EM, and Effectuation” delivered by Professor Zubin Sethna, a highly accomplished academic and entrepreneur. Prof. Sethna shared his personal journey, emphasising the importance of effective communication and highlighting how the words we choose can have a lasting impact on others. This insight resonated deeply with the students, highlighting the significance of interpersonal skills in their future careers.
Entrepreneurial Ventures and Marketing Expertise
Drawing from his own entrepreneurial experiences, Prof. Sethna captivated the audience with intriguing anecdotes. He shared stories of his ventures in aromatherapy and entrepreneurial marketing consultancy, providing valuable lessons on risk-taking, seizing opportunities, and fostering innovation. Prof. Sethna’s discussion on his books becoming Europe’s most popular resources on entrepreneurship marketing and consumer behaviour further emphasized the value of understanding consumer psychology and creating targeted marketing strategies.
Cultural Influences on Entrepreneurship
The session took an intriguing turn as Prof. Sethna explored the interplay between entrepreneurship and cultural factors such as religion, ethnicity and values. The students were introduced to the EMICO framework, which showcased how religion / cultural identity and internal HRM/family support play significant roles in entrepreneurial cognition. This highlighted the importance of considering diverse cultural contexts when devising entrepreneurial marketing strategies.
Effectuation Principles for Entrepreneurial Thinking
Prof. Sethna introduced the concept of effectuation and its associated principles, providing a valuable framework for entrepreneurial thinking and decision-making. The principles, such as the “bird in hand,” “affordable loss,” and “crazy quilt,” emphasised the need for calculated risks, leveraging available resources and fostering collaboration within entrepreneurial ecosystems. These insights were invaluable to the students as they embraced a mindset of adaptability and innovation.
Contributions to Career Growth
The visit to Regents University London and the session with Prof. Zubin Sethna had a profound impact on the students’ career growth. Here are some key takeaways that will contribute to their professional journeys:
Effective Communication
The students recognised the importance of effective communication in all aspects of their lives, understanding that it has a lasting impact on personal and professional relationships.
Entrepreneurial Mind-set
Prof. Sethna’s entrepreneurial ventures served as inspiring examples, encouraging students to embrace calculated risks, seize opportunities and foster innovation in their future careers.
Consumer Behaviour Insights
Understanding consumer psychology and behaviour is crucial in marketing. The session shed light on the significance of creating targeted and effective marketing strategies to engage and influence consumers effectively.
Cultural Understanding
The exploration of cultural influences on entrepreneurial thinking and decision-making expanded students’ perspectives and equipped them with the skills to navigate diverse cultural contexts in their future endeavours.
Effectuation Framework
The principles of effectuation provided a practical framework for entrepreneurial thinking and decision-making, emphasising resourcefulness and the ability to adapt to dynamic situations.
The ATLAS students’ global immersion experience at Regents University London, particularly the engaging session with Prof. Zubin Sethna, has been instrumental in shaping their career growth. The visit empowered them with valuable insights into effective communication, entrepreneurship, marketing strategies, cultural influences and effectuation principles. Equipped with this knowledge, the students are now better prepared to embark on their professional journeys, armed with the tools and mind-set required for success in an ever-evolving global landscape.
