Fostering Global Business Ties: ATLAS welcomes Instituto De Investigacion Empresarial Del Futuro A.C. Delegation from Mexico
In a spirit of cross-cultural exchange and collaboration, ATLAS SkillTech University recently played host to a distinguished delegation from Instituto De Investigacion Empresarial Del Futuro A.C. (Institute for Research into the Future of Business), Mexico. This visit was part of an ongoing series of study tours organised by the institute, aimed at fostering international trade relations. The delegation comprised business owners and professionals from various cities in Mexico, eager to explore new-age skills and technology-oriented learning at ATLAS.
Welcoming the Delegation
ATLAS SkillTech University’s students and faculty warmly welcomed the delegation to their campus, providing an immersive experience into the world of innovative education and skills development. As part of the introductory program, Dr. Indu Shahani, Founding President & Chancellor of ATLAS SkillTech University and the members of the ATLAS Highflyers Club, delivered a presentation on India, highlighting its history, culture, businesses, infrastructure and overall economy. The objective was to acquaint the delegation with the diverse aspects of India, laying the groundwork for potential collaboration between the two countries.
A Glimpse into Mexico’s Trade Environment
In turn, the delegates shared insights into the Mexican trade environment and its emerging opportunities. They emphasised that the US’s imposition of significant taxes on Chinese imports had sparked a trend of companies seeking to relocate from China to Mexico, leveraging the country’s proximity to the US market. This migration of international businesses presents a significant investment opportunity for Mexico. Similar trends were observed in India and Vietnam, as multinational companies sought to diversify their production bases.
Commonalities between Mexico and India
During their presentation, the delegation drew attention to the shared traits and similarities between Mexico and India. Both countries boast a rich tradition of family-owned businesses, spicy cuisine and vibrant music and dance. India’s significant presence in Mexico was acknowledged and the growing India-Mexico relationship was highlighted. Notably, Mexico is the largest producer of silver, while India stands as the largest consumer, creating potential avenues for bilateral trade in this precious metal.
Family Businesses and Technology Adoption in Mexico
The delegation also shed light on how family-owned businesses in Mexico are embracing technology and nurturing core values, attitudes and knowledge to prepare for the future. The integration of technology into traditional businesses enables them to remain competitive in the global market, ensuring sustained growth and innovation. Additionally, they emphasised how spirituality and mindfulness play a role in driving continuous improvement and fostering ethical business practices.
Insights from the Delegates
The delegation included prominent entrepreneurs and professionals who shared valuable insights into various sectors of the Mexican economy.
Baruc Gonzaga: Baruc highlighted the potential of the Riviera Maya as a tourism and resort destination and he drew parallels between the economic landscapes of Mexico and India, praising India’s growth and contributions to the world.
Carlos Peral Bojorquez: Carlos presented Mexico as a promising destination for business, outlining key industries, such as IT, Advanced Manufacturing, Renewable Energy and Tourism. He emphasised that Mexico seeks partners in the food industry.
Claudia Rivera: Claudia, a medical professional, expressed her love for Indian music, dance and Bollywood films. She also shared her interest in Ayurvedic medicines, meditation and yoga, and how understanding the philosophy of dabbawalas had enlightened her.
A Conversation with Viren D’Silva, Co-founder of Good Flippin Foods Pvt. Ltd.
The esteemed delegates participated in an inspiring presentation by the visionary Indian entrepreneur, Viren D’Silva. As the Co-founder of Good Flippin Foods Pvt. Ltd., Viren’s insights into his entrepreneurial journey and India’s thriving business landscape left an indelible mark on the audience.
The Vast Potential of India’s QSR Market
With unwavering confidence, Viren illuminated the vast potential of India’s Quick Service Industry (QSR) market, which stands on the brink of exponential growth. His words resonated powerfully as he painted a captivating picture of opportunities awaiting business growth in India, eclipsing those found in many other countries worldwide, with astounding sector growth rates of 25-28%.
Good Flippin Foods: A tale of culinary excellence
A tale of culinary excellence unfolded as Viren shared the triumphs of Good Flippin Foods. The brand, having etched its name as one of India’s premier burger destinations, has set up 25 flagship stores in the bustling metropolises of Mumbai and Delhi. Fusing innovation and convenience, the brand seamlessly operates across cloud, hybrid and dine-in formats.
Secret recipe behind the thriving business model
At the heart of Good Flippin’s success lies their relentless pursuit of perfection, harmonising culinary artistry with cutting-edge automation in their bustling kitchens. Viren unveiled the secret recipe behind their thriving business model, which thrives on a delicate balance of 50% delivery, 40% dining, and 10% takeaway services, ensuring every customer craving is met.
Marketing Philosophy
As Viren unveiled his marketing philosophy, the audience was left spellbound by his unwavering belief in the power of authentic connections. Shunning conventional strategies, Good Flippin’s marketing thrives on word-of-mouth publicity, strategically captivating audiences with tailor-made messages at the opportune moment. Ensuring optimal Return on Investment, the brand’s campaigns set off a mesmerising snowball effect, eliciting admiration across the realm of culinary connoisseurs.
India: An unparalleled playing field for digital enterprises
Drawing parallels between India’s dynamic internet market and Mexico’s population, Viren reaffirmed India’s prowess as an unparalleled playing field for digital enterprises. In the realm of decision-making, Viren emphasised the four pillars of paramount importance: People, Processes, Patents, and Products. Together, these bedrock elements propel businesses towards unrivalled heights, standing as a testament to the indomitable spirit of entrepreneurship.
In a riveting dialogue that transcended borders, Viren D’Silva impressd the delegation with his entrepreneurial brilliance, leaving an enduring impression of possibility and aspiration.
The visit of the delegation from Instituto De Investigacion Empresarial Del Futuro A.C., Mexico, to ATLAS SkillTech University was a remarkable example of international collaboration and knowledge sharing. The interactions between the delegates and students paved the way for potential partnerships between India and Mexico, fostering economic and cultural ties. As both nations continue to advance in their respective fields, such exchanges play a vital role in building a brighter future for global businesses and students alike.
