Experiential Learning at MRM Advertising Agency (New York): Unlocking Marketing Insights


ATLAS SkillTech University remains committed to providing its students with experiential learning opportunities that go beyond the classroom. The visit to MRM Advertising Agency, New York has not only broadened horizons but also ignited a fervor for innovative thinking and practical application among the students. It also provided a comprehensive glimpse into the realm of advertising, mentorship and the influential power of networking.
Exploring Diverse Takeaways
Students absorbed invaluable lessons during their visit, emphasising the significance of mentorship, creative thinking, and robust networking. Insights highlighted the essence of finding the right mentors, fostering a culture of constructive feedback, and tapping into the creative essence of marketing – encompassing everything from digital tactics to addressing societal challenges through innovative campaigns.
Insightful Discussions and Forward-Thinking Conversations

Discussions at MRM delved into a myriad of topics, ranging from NFTs and sustainable initiatives to the transformative power of rebranding strategies, such as the transition from Fair & Lovely to more inclusive product lines. The session showcased the evolving landscape of advertising, its impact on consumer behavior, and its profound influence on societal perceptions.
Empowering Action Plans
The visit concluded with students setting forth ambitious action plans. These plans revolve around the principles of mentorship, networking, skill development, and nurturing creative thinking. Their aspirations include seeking mentorship opportunities, expanding networks through platforms like LinkedIn, and actively engaging in skill enhancement initiatives.
Driving Forward with Insights
Armed with newfound insights and motivated by the enriching experience at MRM, students are poised to implement these learnings in their professional endeavors. They aspire to creatively tackle real-world challenges, innovate marketing strategies, and forge impactful connections within the industry.
