ATLAS ISDI Celebrates Design Innovation and Student Talent through Review Weeks & The Design Graduate Showcase

The ATLAS ISDI review weeks for the academic year 2022-23 were a resounding success, showcasing the immense talent and dedication of the students. These weeks served as a pivotal moment in their design education journey, fostering growth, refining skills and nurturing their design thinking abilities.

These review weeks provided a platform for students from the second to fourth year to present their design projects and receive valuable feedback from the faculty members, industry professionals and fellow students.

This blog explores the significance of the review week, the process involved and highlights some of the most captivating projects showcased at The Design Graduate Showcase 2023.

A Week of Dedication and Preparation

The review weeks commenced in the third week of April, marking a highly anticipated period for ATLAS ISDI students. Months before the event, these aspiring designers invested considerable effort into developing their ideas, conducting research, creating prototypes and refining their designs. The review weeks represented the culmination of their hard work and offered a unique opportunity to showcase their creativity.

Interactive Presentations and Constructive Feedback

Throughout the review week, students took turns presenting their work to the panel of reviewers. These presentations involved explaining the design concepts, showcasing the design process and highlighting key features or innovative aspects of the projects. Students utilised visual aids such as slide presentations and digital displays to enhance their presentations.

Following each presentation, the reviewers engaged in a question-and-answer session with the students or groups, delving deeper into specific design decisions and requesting additional information. These interactive sessions allowed the students to demonstrate their knowledge and design rationale. Subsequently, the panel of reviewers offered constructive criticism, suggestions, and feedback, focusing on various aspects like aesthetics, functionality, usability, technical feasibility, market relevance and concept development.

By providing a platform for students to present their projects and receive feedback from esteemed professionals, ATLAS ISDI empowered them to push boundaries, explore innovative ideas, and create designs that meet industry standards.

Nurturing Growth and Inspiring Excellence

The project review week played a vital role in the design education process, enabling students to gain valuable insights and exposure to different perspectives. It served as a catalyst for their growth as designers, refining their skills and design thinking abilities.

The interactive sessions and constructive criticism offered invaluable insights, inspiring students to strive for excellence and produce work that is not only aesthetically pleasing but also practical and market-relevant.

The Grand Finale: The Design Graduate Showcase 2023

In the first week of May, the final year (4th year) ATLAS ISDI students underwent a project review, which culminated in The Design Graduate Showcase 2023. This year, the exhibition was inaugurated by Mr. Rajesh Jejurikar, Executive Director and CEO (Auto & Farm Sector), Mahindra Group, adding a sense of prestige and recognition to the event.

Additionally, Saikat Mitra, Senior Vice President & Creative Director at Aditya Birla Fashion and Retail Ltd, visited the ATLAS campus to witness the Design Graduate Showcase, providing invaluable guidance and encouragement to the students.

This exhibition showcased the exceptional work of the graduating students. ATLAS ISDI provided a dedicated studio/gallery space where students set up their presentations. Each student was assigned a specific area or table to exhibit their work, which included physical models, sketches, digital renderings, mood boards and other relevant materials.

The Design Graduate Showcase 2023, was a testament to the students’ creativity and hard work. With the presence of esteemed figures from the industry, the event provided the students with the recognition and guidance they deserved, further fueling their passion for design.

Showcasing Inspiring Projects

The Design Graduate Showcase 2023 exhibited a diverse range of captivating projects. Here are a few highlights:

Ankita Bhatia & Arshi Agwan | Strategic Design & Management | BUSINESS DESIGN

The Baker’s Den project endeavors to overcome business challenges and elevate customer satisfaction for a specialized home bakery offering premium egg-free cakes. By creating a distinctive brand identity, the project aims to establish a unique presence within the competitive market. Furthermore, strategic digital marketing initiatives, including a social media calendar, are proposed to enhance online visibility. Additionally, the project suggests the introduction of gift hampers to expand the customer base and drive higher revenue generation.

Ayushi Modi | Communication Design | IN COLOURS AND LIGHTS

This project aims to combat colourism in India by leveraging the power of storytelling and targeting children as the audience. Drawing on a deep passion for literature and a strong belief in equality, the project involves illustrating a book that tackles the issue of colourism ingrained in society from an early age. By initiating deconditioning efforts during childhood, the project seeks to contribute to a long-lasting movement against colour discrimination.

Ayaan Khanna | Fashion Design

Drawing inspiration from the tradition of gifting lilies on anniversaries, this collection delves into the various stages of the flower’s life cycle. The designer explores the birth to death journey of the lily, capturing its forms, colors, and intricate details. Through this collection, a unique narrative unfolds, showcasing the beauty and symbolism of the lily in a captivating way.

Riya Jain | Interior Design | INAAYAT- UNLEASHING THE REGAL CHARM

Inaayat is an exceptional retail store dedicated to showcasing the opulent cultural legacy of the Nizams. The meticulously curated collection of jewellery and clothing exudes elegance and is complemented by the store’s lavish atmosphere and personalised customer service. With dedicated sections for jewellery and clothing, the project ensures that each product’s distinctive attributes and allure are accentuated, delivering an unforgettable shopping experience.

Manya Shah | Product Design | UX/UI

This project aims to develop a user-friendly mobile application for effortless tracking of personal and shared expenses. Key features include reminders, in-app payment functionality, notifications, search filters, and secure bank account linking through one-time passwords generated via mobile numbers. The intuitive user interface sets this finance management app apart, ensuring a seamless and easy navigation experience for users.

Priyanka Babla | Fashion Communication & Styling | THE DEVIL DOES WEAR PRADA!

This research project delves into the psychological dynamics of luxury consumption, focusing on overt narcissism prevalent among Mumbai’s affluent. By examining the motivators and triggers of luxury buying, it offers valuable insights for luxury brands to effectively target millennials and Generation X. Emphasizing the significance of personalized and engaging customer experiences, the project highlights the role of understanding consumer nuances to enhance audience connection and boost sales. Through a research-based approach, the project successfully matched Gucci’s sample choices with the interests of key opinion leaders (KOLs) during Milan Fashion Week, resulting in heightened resonance, engagement, and sales for both Gucci and the KOLs.

The showcased projects at The Design Graduate Showcase 2023 demonstrated the students’ ability to think outside the box, addressing complex challenges with innovative solutions. From sustainable designs to cutting-edge prototypes, each project represented a unique blend of creativity, research, and practicality.

ATLAS ISDI review weeks and The Design Graduate Showcase 2023 not only celebrated the achievements of the students but also served as a reminder of ATLAS SkillTech University’s commitment to nurturing talent and pushing the boundaries of design innovation. With these events, ATLAS ISDI – School of Design & Innovation continues to shape the next generation of designers, empowering them to make a lasting impact in the world of design.