ATLAS ISME Hosts Masterclass with Mastercard Expert on Mastering Job Interview


ATLAS ISME School of Management & Entrepreneurship recently hosted an engaging masterclass, featuring Joseph Fernandes from Mastercard, on the topic of “Mastering the Job Interview: Techniques for Success.” The event, organised for the MBA students, provided attendees with invaluable insights and strategies to excel in the competitive job market.
Meet the Expert: Joseph Fernandes

Joseph Fernandes, a seasoned professional from Mastercard, brought a wealth of knowledge and experience to the masterclass. With his expertise in talent acquisition and personal branding, Joseph guided participants through the intricacies of job interviews, emphasising the importance of showcasing one’s unique personal brand.
Key Takeaways from the Masterclass

Personal Branding
Joseph Fernandes highlighted that the biggest enemy of personal branding is the approach of letting others speak on our behalf. He stressed the significance of taking control of our narrative and actively shaping how others perceive us.
Soft Skills Matter
In today’s competitive landscape, soft skills play a crucial role in personal branding. Fernandes underscored the importance of authenticity and quantifiability, emphasising that genuine connections and tangible achievements are essential for building a strong personal brand.
Be Authentic
Participants learned that authenticity is paramount in personal branding. Fernandes encouraged individuals to embrace their uniqueness, as being oneself is the cornerstone of creating a distinctive personal brand.
Crafting Your CV
Fernandes advised attendees to tailor their projects and extracurricular activities to highlight their strengths and passions. These elements, when strategically presented on a CV, can significantly enhance one’s candidacy and set them apart from other applicants.
Digital Distraction
A discussion on digital distraction, particularly relevant to Gen Z, shed light on the challenges of maintaining focus and productivity in an era dominated by technology. Fernandes offered practical tips for managing digital distractions and maintaining a healthy work-life balance.
Personal Branding for Introverts
Contrary to popular belief, introverts can also excel in personal branding. Fernandes discussed how introverts can leverage their unique strengths, such as deep listening and thoughtful reflection, to build a distinctive personal brand that resonates with authenticity.

The masterclass on “Mastering the Job Interview: Techniques for Success” provided attendees with invaluable insights and practical strategies to navigate the complexities of job interviews and personal branding. Through the guidance of Joseph Fernandes, participants gained a deeper understanding of the importance of authenticity, soft skills and strategic self-presentation in today’s competitive job market. Armed with these insights, attendees are better equipped to unlock their full potential and achieve success in their career endeavours.