ATLAS | ISME MBA Students Attend IAA Tech Pulse 2023 Conference

ATLAS SkillTech University provided its first-year MBA students with an incredible opportunity to attend IAA Tech Pulse 2023, a day-long conference that aimed to demystify digital transformation and explore new conversations and trends with leading marketers, creators, and publishers. The event was divided into seven segments, each focusing on various topics, including creativity in web 3.0, embracing technology, artificial and actual intelligence, data-led storytelling, riding the opportunity wave and measurement & insights. The speakers’ panel included renowned names like Karthi Marshan, Advisor, Kotak Bank, Satya Raghavan, Director, Marketing Partners, Google India, Charulata Ravi Kumar, MD, Accenture, Derric Grey, Chief-Measurement Science & Business Analytics, BARC India, Ankit Desai, Head- Media & Digital Marketing, Marico, L V Krishnan, CEO, TAM India Research, Sanjay Sindhwani, CEO, Indian Express Digital Business Leader, Investor, Amar Jaleel, Ex-Group CCO & Chairman, MullenLowe Lintas Group and many others.

Valuable insights and learning opportunities

The conference provided valuable insights and learning opportunities for the students. The discussions in different sessions revealed several interesting takeaways. For instance, the new world comprises five key elements: DATA, evolution of digital content, changing definition of media, universe of AI and transformation in META. The usage of data has increased tremendously, with the transformation in usage of data from 1GB per month to 3GB per day. The panelists also discussed the competition among 14 companies to provide network to just four remaining.

Digital landscape

The conference also explored the transformation in the usage of automation and development of EVs and the potential marketing strategies associated with them. The discussion also emphasised the significance of content in the current digital landscape. With the attention span of people getting shorter, content needs to be precise and able to provide more views in less time.

AI and AR changing the advertising space

One of the speakers, Mr. Neeraj Ruparel, shared his insights on how AI and AR are changing the advertising space. He stressed the need for humans to keep up with technology in this ever-evolving tech world. The fireside chat with Megha Tata revealed the vastness of the animation industry and how digital and traditional platforms need to work hand in hand.

Technology and consumer mindset

The conference also explored the complexities of measuring digital media ROI and the challenges faced by marketers in the conversational AI era. The panelists provided innovative solutions to overcome these challenges. Karthi Marshan highlighted the importance of the intersection between technology and consumer mindset in creating effective marketing strategies. Charulata Ravi Kumar discussed the critical role of human factors in successfully implementing reinvention strategies. Neeraj Roy shared his thoughts on India’s digital landscape, key trends, and the future of AI.

Immersive experience hub

The immersive experience hub at the event provided the students with a hands-on experience of AR, VR, Metaverse, Data-enrichment, MI, AI and more. The exclusive workshops on Programmatic, Data Enhancement, and Customer Profile Creation were also insightful.

The convention was a treasure trove of insights, featuring a diverse line-up of speakers who shared their unique perspectives on the same topic. From marketing to ad agencies to security, all facets of digitalisation were covered. As an aspiring marketer, I found the session to be immensely valuable, and left with plenty of food for thought. I would relish the opportunity to attend again next year.
– Kulsum Mithiborwala, First-year MBA student, ATLAS | ISME

The IAA Tech Pulse 2023 conference provided a unique and exciting learning opportunity for the first-year MBA students of ATLAS SkillTech University. The conference emphasised the importance of keeping up with the rapidly evolving tech world and provided valuable insights into digital transformation and the potential opportunities and challenges associated with it.

ATLAS recognises that attending conferences like IAA Tech Pulse 2023 can be a great learning experience for students, especially those pursuing MBA or any other professional course. It provides them with the opportunity to gain valuable exposure, knowledge, skills and networking opportunities.

Experiential learning is the key to student – industry connect

Exposure to industry experts

Conferences provide a platform for students to meet and interact with industry experts, influencers, and thought leaders. This exposure can help students gain insights into the latest trends, technologies, and best practices in their field of study.

Attending this event was an incredible experience that exceeded my expectations. Neeraj Ruparel, in particular, stood out with his charismatic personality and thought-provoking speech about AR, providing valuable insights that left a lasting impact. He is someone that we can all learn from and look up to.
– Vatsal Dedhia, First-year MBA student, ATLAS | ISME

Networking opportunities

Conferences also offer students the chance to network with peers from other institutions and industry professionals. Networking can be crucial in building relationships that may lead to future collaborations, internships, or job opportunities.

We were extremely honored to have got the opportunity to attend today’s conference with such great vibrant personalities. We learned a lot of things like prompt engineers, muse set and craiyon. Overall an absolutely amazing conference!
– Jahnvi Gorasia, First-year MBA student, ATLAS | ISME

Access to immersive experiences

Conferences often offer immersive experiences, such as workshops or demonstrations of new technologies. These experiences can help students gain a deeper understanding of emerging technologies and how they are being used in various industries.

Enhancing knowledge and skills

Attending conferences provides students with access to experts and thought leaders who can offer new perspectives, knowledge, and insights. These insights can help students develop their critical thinking, problem-solving, and decision-making skills.

Attending this event was a transformative experience for me. I gained invaluable insights about the rapidly evolving landscape of data, AI, web 3.0, and AR and how it will reshape our future. I was introduced to a range of innovative applications such as BeReal, Whisper, Google Live View, MX3D, Sephora visual artist and Tap & Try, which were previously unknown to me but now hold immense potential to enhance my day-to-day life.
– Binaz Anklesaria, First-year MBA student, ATLAS | ISME

Building confidence

Participating in conferences can also help students build their confidence and communication skills by providing opportunities to present their ideas, engage in debates, and ask questions.

Staying updated with industry trends

Conferences offer a unique opportunity to stay updated with the latest industry trends and technological advancements. This knowledge can be highly beneficial for students as they pursue their careers in the ever-evolving business world.

I am grateful to my university for providing me with such a fantastic opportunity. The insights shared by industry experts about the potential impact of AI on not just traditional markets, but on various other fields left a profound impact on me, forcing me to re-evaluate my thinking. The dedication and inspiration demonstrated by these individuals has motivated me to keep experimenting with newly developed tools and stay up-to-date with the latest trends. During the event, I was introduced to a range of innovative apps such as Color IQ, Sephora, MX3D, Be Real, and Crayon, which have the potential to revolutionise the way we work.
– Aniket Nimase, First-year MBA student, ATLAS | ISME