Cracking the Code: How to Win with Short-Form Video Marketing with Pritesh Patel

The digital landscape is evolving faster than ever, and short-form video content is leading the charge. From TikTok to Instagram Reels, YouTube Shorts to LinkedIn videos, the way we consume information has changed.

ATLAS SkillTech University had the privilege of hosting Pritesh Patel, Founder & Coach at Basecamp Digital, for a powerful masterclass on Social Media Marketing: Making Effective Short Video Content.

With a room full of eager BBA students, Pritesh shared expert insights on how to hack the algorithm, engage audiences, and leverage short-form video for personal branding, business growth, and career success.

The Science Behind Short-Form Content 

Pritesh didn’t just talk about creating viral videos—he broke down the psychological impact behind why short videos work:

• Memory Retention – Our brains process visuals 60,000x faster than text. Short videos help in embedding information more effectively.
  
• Attention Span – With decreasing attention spans, videos under 60 seconds capture interest before the audience scrolls away.
• Mental Health Effects – While short videos can be addictive, they also serve as a powerful learning tool when used effectively.
  
• Decision-Making Influence – Brands use short-form content to drive impulse decisions, making it an essential tool for marketers.

The Secret to Going Viral? Work for the Algorithm! 

Pritesh explained that understanding platform algorithms is more important than just making “good content.” He referenced Gen Z role models like Logan Paul and Mr Beast, who mastered the algorithmic game rather than just focusing on creativity alone.

One of his best tips? Use a “burning question” to hook your audience—if you make them curious in the first 3 seconds, they’ll stay.

How to Tell a Story in Under 60 Seconds 

Great video content isn’t just about trends—it’s about storytelling.

Pritesh introduced the AIDA Formula for impactful videos:

• Attention – Grab the viewer instantly (controversial statements, shocking facts, or compelling visuals).
  
• Interest – Keep them engaged by providing value (education, entertainment, or problem-solving).
  
• Desire – Make them want more (build anticipation or showcase benefits).
  
• Action – End with a call-to-action (like, comment, follow, or visit a link).

LinkedIn: Your New CV 

One of the most eye-opening segments of the masterclass was about personal branding on LinkedIn.

Pritesh made the students log into their LinkedIn accounts and check their LinkedIn SSI score (Social Selling Index). He explained:

• A low industry/network SSI score is better—it means there’s less competition.
• Your personal SSI score should be high—it improves your visibility on LinkedIn.

Goldmine Tip: He shared a strategy :

• Identify 10 companies you want to work for.
  
• Leave valuable comments on their LinkedIn posts—this gets you noticed.
  
• Post short-form content showcasing your expertise.
  
• When you apply for a job at these companies, your chances of getting hired skyrocket!

The Future of Job Applications: No More CVs? 

Pritesh highlighted how traditional resumes are becoming obsolete. Instead of sending long emails with CVs, he showed a podcast clip where comedian Tanmay Bhat explained new-age recruitment:

 “Job seekers don’t send CVs anymore. They just message: ‘Hi, I’d love to work with you. Here’s an Instagram page I grew to 15K followers.’”

Employers now think:
If you can grow your own brand, you can grow ours!

This is why your LinkedIn presence is more important than your resume.

Branding Lessons from Red Bull 

Pritesh gave a brilliant example of Red Bull’s marketing strategy—how they rarely show their product in ads, yet people associate the brand with extreme sports and energy

Key takeaway? Your personal brand should evoke emotions and values—beyond just your product or skills.

Final Thoughts: Take Action NOW! 

Pritesh Patel’s masterclass wasn’t just another lecture—it was a wake-up call. In a world where content is king, those who master short-form videos and personal branding will dominate.

A huge thank you to Pritesh Patel for sharing his invaluable expertise with our students. Time to put these insights into action!