Edelman’s Preplacement Session at ATLAS: Unveiling the Dynamic World of Communications

In the pursuit of nurturing well-rounded professionals equipped with industry-aligned expertise, ATLAS ISME – School of Management & Entrepreneurship recently played host to an exceptional event as part of its Campus Recruitment Drive. A distinguished panel of experts from the global communication firm, Edelman, graced our campus, providing an insightful preplacement session that not only aimed at recruitment but also at empowering our students for their future endeavours.

A holistic opportunity for students

The day commenced with a captivating preplacement talk tailored for our MBA students, orchestrated by Ashutosh Thatte, Amrita Dalvi and Abhimanyu Swarup, representing different facets of Edelman’s expertise. It was an illuminating session that unraveled the multifaceted world of communication and the dynamic roles within Edelman. This session was just the beginning; it was followed by an Assessment Round and Interviews, providing a holistic opportunity for students to engage with industry experts and showcase their potential.

Edelman: Transformative Journey from PR to Integrated Solutions

Edelman, established in 1952, has evolved into an integrated communication agency, offering a diverse array of services encompassing PR, Digital Marketing, Public Affairs, Investor Relations, content creation, and more. Their recent addition of studios caters to the burgeoning need for various production requirements, including long & short form content, video production, animation, and advertisements.

The preplacement talk wasn’t merely about job roles; it was a window into Edelman’s culture and the essence of their mission and values. The narrative highlighted the company’s commitment to fostering strong relationships across stakeholders, influencing attitudes and positively impacting society through strategic communication.

“We believe in Meritocracy. Many successful people in our company have stayed with us for a long time, proving that.”

– Ashutosh Thatte

Key insights

• Founding Principles and Reach: Edelman’s unique founding principles, global reach across 65+ offices, and their ability to speak 100+ languages are a testament to their global yet local approach.
• Values and Philosophy: The core values of pursuit of excellence, constant curiosity, courage and commitment to societal impact resonated profoundly with our university’s ethos of holistic education.
• Integration and Innovation: Edelman’s seamless integration of various communication domains – from PR to Digital Marketing and Creative solutions – mirrors the interdisciplinary educational experience we advocate at ATLAS SkillTech University.
• The Role of Account Executives: Understanding the pivotal role of account executives, who act as the backbone of the organisation, emphasised the significance of responsibility and client management.
• Learning and Growth: The emphasis on experiential learning, with 70% of learning derived from real-world experiences, aligns with ATLAS SkillTech University’s commitment to industry-integrated learning methodologies.
• Digital Future and Meritocracy: Acknowledging the digital future, Edelman’s belief in meritocracy and their success stories within the organization inspired confidence in the aspiring professionals.

“Your career choice is on the right track because the future is all about digital advancements.”
– Ashutosh Thatte

Bridging Industry and Academia

Edelman’s presentation was not just about recruitment; it was a symbiotic bridge between academia and industry. It showcased the ever-evolving dynamics of the communication industry, affirming the importance of industry-aligned learning and skill development. The session concluded with words of encouragement and wisdom from Ashutosh Thatte, highlighting the vast opportunities in the digital landscape and the merit-based culture at Edelman.

ATLAS SkillTech University is delighted to have partnered with Edelman for this enlightening preplacement session. We believe it has not only opened doors for potential career opportunities but has also inspired our students to aspire for excellence in the ever-evolving realm of communications. As we continue to foster collaborations with industry leaders like Edelman, our commitment to providing a holistic multidisciplinary educational experience remains unwavering. We are excited about the future prospects and the transformative journey our students will embark upon.