Empowering Women Through Sustainable Fashion: The Success Story of Aayushi Kuwadia
In the dynamic world of fashion, where creativity meets innovation, some individuals stand out not only for their design prowess but also for their commitment to making a positive impact. A shining example of this is Aayushi Kuwadia, an alumna of ATLAS ISDI – School of Design & Innovation, Class of 2017. Aayushi’s journey from a Fashion Design student to a Co-Founder and Product Developer at StreeStyle is a testament to her dedication, creativity and determination.
The Birth of StreeStyle: Empowerment Through Upcycled Fashion
Aayushi Kuwadia’s passion for fashion transcends mere aesthetics; it’s about empowerment and sustainability. In December 2018, Aayushi co-founded StreeStyle, an inspiring initiative that empowers women from underserved communities across India. This remarkable endeavour centres around creating stylish products by upcycling waste materials, effectively marrying fashion with sustainability.
The product line-up
The product line-up of StreeStyle is as diverse as it is stylish. From elegant tote bags suitable for work to functional cross-body bags, chic pouches and statement-making accessories, StreeStyle offers an array of options to cater to every fashionista’s preferences. These products aren’t just fashionable; they’re crafted to stand the test of time, ensuring that customers enjoy both style and durability.
Sustainability and Social Empowerment at the Core
At the heart of StreeStyle lies a dual commitment: environmental sustainability and women’s empowerment. The brand is a testament to Aayushi’s dedication to creating a fashion label that not only resonates with style-conscious individuals but also makes a positive impact on the planet and society.
Sustainability, fair wages and safe working conditions
StreeStyle’s mission aligns with its commitment to sustainability by using eco-friendly materials and embracing ethical production practices. The brand’s factories prioritise fair wages and safe working conditions, setting an example for responsible manufacturing in the fashion industry.
Collaboration with MAVIM
One of the key pillars of StreeStyle’s success is its collaboration with MAVIM (Mahila Arthik Vikas Mahamandal), a governmental agency in Maharashtra dedicated to women’s empowerment through Self Help Groups (SHGs). This collaboration underscores Aayushi’s dedication to creating promising livelihoods for women and championing social change.
A Journey Paved with Experience and Education
Aayushi Kuwadia’s journey to co-founding StreeStyle was enriched by her diverse experiences and educational background. As a Fashion Intern at Seams for Dreams, StyleCracker and Adity Designs, Aayushi honed her skills, gained insights into the industry, and nurtured her passion for fashion. Her education at ISDI Mumbai from 2013 to 2017 laid the foundation for her design acumen and ignited her desire to make a difference in the world of fashion.
A Future of Stylish Impact
Aayushi Kuwadia’s story is not just a success tale; it’s a narrative of empowerment, sustainability and style. Through StreeStyle, she has proven that fashion can be a force for good, creating opportunities for women and contributing to a greener planet. As a Co-Founder and Product Developer, Aayushi continues to inspire future generations of designers, showing them that with the right blend of creativity, determination and compassion, fashion can transform lives.
StreeStyle is more than just a fashion brand; it’s a movement and Aayushi Kuwadia is at the forefront, leading the charge toward a more stylish and sustainable future. Her journey from a student at ATLAS ISDI – School of Design & Innovation to a trailblazing entrepreneur is a shining example of how passion and purpose can drive meaningful change in the world. As we celebrate her accomplishments, we’re reminded that the world of fashion has the power to touch lives and change communities for the better.
