Marketing Prospects and Problems in Modern Era by Dr Varsha Agarwal
| Title of the Book | Editor | No. of Chapters | ISBN No. |
| Marketing Prospects and Problems in Modern Era | Dr. Varsha Agarwal | 24 | 978-93-91260-74-3 |
Web Link: https://www.amazon.in/dp/9391260748
Book Chapter Details
| S.N. | Chapter Title | Student Authors |
| 1 | A Study on Factors Influencing Luxury Auto-Buyers | Harsh Ramuka, Sanya Dhruv |
| 2 | A Study on Rise of social media | Emanuel Chauhan |
| 3 | A Study on Zara’s Evolution of the Marketing Model | Nishit Mehta, Freet Jain, Vanshika Purohit, Shivani Patil, Krishit Jain |
| 4 | Best Digital Marketing Strategy for Start-ups | Ronit Kapoor |
| 5 | Emerging Marketing Opportunities in Sports and its Capitalisation | Krishna Gursahani, Saniya Shroff, Aamna Gani, Ammar Tinwala, Maryam Chashmawala |
| 6 | Evolution of Social Media Marketing | Riya Patwal |
| 7 | How Advertising Impacts Consumer Behavior! | Zain Moon, Shrut Gala |
| 8 | Impact of Brand Image on Customer Loyalty with the Mediating Role of Customer Satisfaction and Brand Awareness | Sambhav Jain |
| 9 | Impact of Consumer Behaviour Based on Influencer Marketing | Sean Barboza, Zayan Dholoo, Raaj Bakhru, Aditya Serrao, Vansh Shah |
| 10 | Impact of Global Inflation on the Indian Economy | Vidhin Shah, Binoy Shah |
| 11 | Manipulations Tactics: Ways Brands can get more Customers | Richa Asawa, Krisha Panchal, Archi Patel, Anushka Chordiya, Akshada Khivansara |
| 12 | Modern Marketing Tactics and Paradigm for Success | Mehek Upadhyaya |
| 13 | Online Shopping vs Offline Shopping | Yohan Gupta |
| 14 | Online Shopping: How Customers See It | Mohit Bhagat, Armaan Talwar, Naman Mehta, Dhruv Mehta, Varun Upadhyay |
| 15 | Parle Products Leading in Markert | Maulik Ranka |
| 16 | Relationship between Influencer Marketing and Lifestyle Branding | Dia Kewalramani, Mahek Nayak, Ranvir Gaur, Dhananjay Vardhan |
| 17 | Renowned Brands Akin to Quality | Dhruv Dabral |
| 18 | Rise of Content Marketing | Durvesh Patankar, Aditya Dhanak |
| 19 | Social Media Strategies to Drive Customer Engagement | Ria Jaitley, Rushil Sarawgi, Eklaveya Sethi, Devansh Chandarana |
| 20 | Tesla in the UK Market | Aarya Seth |
| 21 | The Best Digital Marketing Strategy for Startups | Rayan Hegde, Daksh Chheda, Arya Punjabi |
| 22 | The Effect of social media on buying choices | Rida Sakarwalla, Muntaha Karim, Farhan Contractor |
| 23 | The Far-Reaching Effects of E-Commerce Globally | Nityanand Shetty, Aravind Krishna, Shivansh Mahajan, Yugam Dedhia, Harshil Khimani, Dev Parekh |
| 24 | What is Social Marketing Mix Strategy | Harjas Singh Saini |
