Masterclass on Brand Positioning by Dr Sanjay Masand, VP, Reliance Industries

Dr Sanjay Masand, Vice President – Strategy & Marketing Communication, Reliance Industries Ltd. conducted a masterclass on brand positioning for our management students. The session covered increasing customer loyalty, improving the image and a relatable identity that sets your brand apart from the competition, through successful branding. Students also learned about the framework for successfully positioning a brand within its ideal market and brand positioning & messaging with respect to the nature of the offering and industry. It was indeed an insightful session to discover how the most loved brands went about creating a clear, unique, and advantageous position in the consumer’s mind!