Masterclass on PR and Corporate communication by Rajkamal Pandey, Group Head, Adfactors PR

PR has evolved in the last 10 to 12 years and today forms an important tool in the marketing plan of every brand. It is no longer just about media relations, but has a wider footprint across multiple stakeholders, including consumers, employees, government, community, and other opinion leaders. To engage with all of them we need to go beyond traditional PR and deliver integrated communications programmes that span media relations, digital, creative content, crisis communications and data analytics. In his session on ‘PR and Corporate Communication’ Mr. Rajkamal Pandey, Group Head, Adfactors PR discussed all this and more.