Mastering Sales and Negotiations: Insights from Jeevan Fernandes

Today, we’re excited to take you on a journey through an engaging and insightful session on Sales and Negotiations conducted by Jeevan Fernandes, Senior Manager and Benefits Consultant, ekincare. This illuminating session was hosted by ATLAS ISME School of Management & Entrepreneurship, specially organised for third-year BBA students. Students from various academic years, including FY & SY BBA and MBA too joined in to gain wisdom on the art of sales. In this blog, we’ll delve into the highlights of the session and how ATLAS SkillTech University collaborates closely with industry experts to provide a holistic learning experience.

A Glimpse into Jeevan Fernandes’ Journey

Jeevan Fernandes started the session by sharing his inspiring life journey, which took him from being born in the Middle East to his boarding school days in Mount Abu. His pre-university education in management in Bangalore and an MBA in Real Estate from Delhi University paved the way for a successful career in sales, spanning real estate, co-working and technology sectors. It’s clear that Jeevan’s diverse background played a crucial role in shaping his approach to sales and negotiations.

The Five Key Points to Becoming a Sales Maestro

Jeevan didn’t hold back when sharing his secrets to becoming a great salesperson. He highlighted five key points that every aspiring sales professional should engrave in their minds:

Listen:

Jeevan emphasised that sales is primarily about listening. Understanding the pain points of clients and addressing their specific problems is paramount to success.

Own Your Product:

Knowing your product inside out gives you an unbeatable advantage. When clients ask questions, they want to dive deep into your offerings and having the answers at your fingertips is a game-changer.

Know Your Customer:

Utilise resources like LinkedIn to gather information about your clients. Knowing your customer’s needs and preferences can help you tailor your sales approach effectively.

Know Your Competitors:

To differentiate yourself from competitors, you need to know your competition inside and out. Demonstrating your unique value is key to winning over clients.

Relationship First:

Building a personal connection with your clients is invaluable. When you genuinely care about people, they will reciprocate that care. Clients remember the person more than the product.

Authenticity Is Key

“Be yourself. Authenticity is a quality that resonates with people. It’s essential to find your own path in the world of sales while staying true to your unique personality and style.”

– Jeevan Fernandes

The ‘Sales 101’ session with Jeevan Fernandes was a remarkable learning experience that emphasised the importance of authenticity, listening and building strong client relationships. Sessions like this one are a testament to ATLAS SkillTech University’s dedication to delivering industry-relevant education by closely collaborating with experts. We achieve this not just through internships and capstones but also by aligning syllabi with industry trends, inviting professionals for real-world insights and organising industry visits for hands-on learning. This commitment ensures that ATLAS graduates are not just academically strong but also well-prepared to excel in their professional careers. Stay tuned for more exciting sessions and insights from ATLAS!