Meta’s Akash Jauhari Unveils Future of Tech & Media Careers in ATLAS ISME Masterclass

ATLAS SkillTech University continues to prioritise industry-integrated learning experiences, ensuring that its students are well-equipped to thrive in dynamic and competitive environments. We recently had the privilege of hosting a captivating masterclass led by Akash Jauhari, a distinguished figure from Meta, the pioneering Social Metaverse Company. The session, titled “Careers in Tech & Media Landscape,” provided an invaluable opportunity for management students to delve into the rapidly evolving realms of technology and media. Here’s a glimpse into the enlightening discussions that unfolded during this engaging event.

Embracing AI and ML Advancements

“AI enhances your experience, safeguarding your roles rather than usurping them.”

One of the focal points of the masterclass was the exponential growth of Artificial Intelligence (AI) and Machine Learning (ML) technologies, particularly in sectors like electric bikes (E-bikes) and electric vehicles (EVs). Akash Jauhari shed light on how these innovations are reshaping the two-wheeler category, emphasising the importance of staying updated with technological advancements to thrive in competitive markets.

Innovative Tech Initiatives: From Drones to Delivery

Another intriguing aspect highlighted during the session was the emergence of innovative tech initiatives, such as Domino’s drone delivery testing division. Akash underscored the significance of embracing cutting-edge technologies like drone technology and testing protocols, showcasing real-world applications that redefine traditional business models.

Navigating the Evolving Content Landscape

“People prefer consuming content in the shortest form”

As the content landscape continues to evolve, Akash emphasised the importance of realism and practicality in career choices within the realm of content creation and marketing. Addressing the impact of policy regulations on content creation, particularly in videos and face masking, he urged students to stay informed and adaptable in this dynamic industry.

The Crucial Role of Tech Skills and Certification

In today’s digital age, acquiring technical skills and certifications has become paramount for professionals aspiring to excel in fields like digital marketing and media planning. Akash highlighted the significance of certifications, stressing their role in enhancing proficiency and credibility in the digital sphere.

Monetisation Strategies and Marketing Networks

“Companies seek candidates with a grasp on vital skills: understanding campaign penetration, social noise matrices; and the dynamics of emerging digital technologies, social trends and real-time advertising ecosystems.”

The masterclass also delved into the intricacies of monetisation in marketing networks, exploring trackable ad inventory, real-time bidding scenarios and Analytics platforms for monitoring marketing practices. Students gained valuable insights into the digital ecosystem’s nuances, empowering them to navigate and leverage it effectively.

Adapting to Digital Transformation

“A successful media plan must be progressive and strategic, tapping into desired audiences and engaging them consistently with varied messaging.”

Akash encouraged professionals to embrace the digital transformation by gaining insights into emerging technologies and understanding the dynamics of media planning. Platforms like Meta and Jio were highlighted for their influential roles in shaping advertising strategies and consumer engagement, underlining the importance of adaptability in today’s rapidly evolving landscape.

The masterclass by Akash Jauhari offered a comprehensive exploration of the intersection between technology and media, providing students with invaluable insights and practical knowledge. As we navigate the ever-changing landscapes of tech and media, sessions like these serve as guiding lights, inspiring us to embrace innovation and seize opportunities on our professional journeys.