Navigating India’s Rise to Global Digital Prominence with Gozoop’s President, Amyn Ghadiali
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a choice but a necessity. Recently, ATLAS SkillTech University hosted a masterclass on ‘Digital Marketing and the Future’ that promised to unveil the secrets of the digital realm, featuring none other than Amyn Ghadiali, the President of Business & Integration at Gozoop. For our management students, this was more than a session—it was a glimpse into the future, guided by a maestro who has left an indelible mark on India’s digital space.
Digital Prowess Personified: Amyn Ghadiali’s Journey
Amyn Ghadiali, with over 13 years at the forefront of Gozoop, embodies digital expertise. Recognised as one of the most influential digital professionals by CMO Asia and a winner of top 30 under 30 by Social Samosa, his session was a goldmine of insights for the aspiring minds at ATLAS SkillTech University.
Digital Landscape: India’s Rise to Global Prominence
The session kicked off with an eye-opening perspective on India’s digital footprint. Ghadiali shed light on the T-Series vs. PewDiePie YouTube battle, showcasing how it transformed India’s digital space. His words resonated with the reality that every digital platform possesses a unique mindset. In a landscape shaped as it is experienced, a successful digital strategy requires seamless integration, cohesive planning and consistent messaging.
Ghadiali emphasised India’s digital explosion, with a staggering 800 million internet users and 470 million active social media enthusiasts. As he coined it, this is the era of “democratisation,” where unconventional platforms like Sharechat and Mauj are thriving alongside mainstream stars like Hebbar’s Kitchen and Kabita’s Kitchen.
Future of AI: A Glimpse into Tomorrow
The future of AI, according to Ghadiali, lies in apps becoming our agents, performing tasks that we once handled. His projection of this transformation happening within the next 4-5 years sets the stage for a paradigm shift in the way we perceive and interact with technology.
Digital Space: Where Users Live, Learn and Love
“Digital is not a medium; it’s a space where users live, learn, and love,” declared Ghadiali, highlighting the importance of understanding the modern customer journey. A staggering 22 touchpoints before a high-value purchase, the rise of omni-channel digital strategy and the dominance of video, voice and vernacular were dissected with precision.
Video, Voice, Vernacular: The Three Pillars of Digital Trends
In the digital landscape, video reigns supreme, closely followed by the rising influence of voice. Ghadiali illuminated the power of voice search, the exponential growth in influencer marketing and the significance of content in vernacular languages. As per research by KPMG India and Google, Indian language internet users are projected to grow at a CAGR of 18%, outpacing their English counterparts.
Expanding Digital Space: Opportunities Abound
The masterclass also touched upon the expanding digital space in terms of ad spend, career avenues and global perspectives. In a thriving digital ecosystem, where 50% of companies allocate ad spend to digital media, India witnessed a staggering 1 trillion rupees in ad spend last year. Ghadiali emphasises passion as the key entry requirement, offering lucrative salary ranges of 3 to 3.5 lakh per annum. Explore diverse career paths in digital agencies, brand management, research and startups. Join us in navigating this dynamic industry!
Global Insights: India’s Digital Dominance
Ghadiali disclosed that North America is ahead of India in terms of digital penetration. Whereas, Dubai is trailing behind India in terms of digital understanding, showcasing India’s emergence as a digital powerhouse.
ATLAS SkillTech University’s masterclass with Amyn Ghadiali is more than information; it’s a roadmap to innovation. Armed with insights, our students are poised to shape the digital future. Beyond marketing, the session urges embracing the digital revolution. Envision a future where our learners lead with confidence, becoming trailblazers in the dynamic digital realm.
