SYBBA Students Gear Up for Real-World Challenges with Gynoveda
ATLAS SkillTech University’s ATLAS ISME – School of Management & Entrepreneurship is redefining education by blending academic rigor with industry exposure. In a compelling live project briefing session, second-year BBA (SYBBA) students were introduced to real-world business challenges presented by Mr. Vishal Gupta, the visionary Founder of Gynoveda.
This session marked the beginning of a journey where students will explore the intersection of Ayurveda, women’s health and business strategy, preparing them to think critically and innovatively.
A Session of Inspiration and Insights
Mr. Gupta captivated the audience by sharing Gynoveda’s impressive growth story. With a 300% annual expansion rate, the company has transformed the lives of over 200,000 women managing PCOS, facilitated 15,000+ pregnancies and is on track to reach 600,000 customers across 80+ cities by 2025.
The briefing session outlined the roadmap for four live projects designed to address Gynoveda’s strategic challenges. Students were divided into groups of six, setting the stage for collaborative problem-solving.
What the Briefing Covered
1. Insights from an Industry Leader
Vishal Gupta offered students a rare peek into Gynoveda’s mission, growth trajectory and challenges in scaling its impact. His mentorship set the tone for how students could approach the tasks ahead.
2. Problem Statements Unveiled
Students were introduced to four real-world challenges, including strategies to position Gynoveda as the leading PCOS solution, increasing awareness among doctors, and designing impactful campaigns for young women and professionals.
3. Step-by-Step Guidance
The briefing equipped students with tools and frameworks to approach the projects methodically, encouraging a balance of research, innovation, and strategic thinking.
The Projects: A Glimpse of What’s Ahead
Students will tackle these real-world challenges over the coming weeks:
- Making Gynoveda the First Choice for PCOS
This project focuses on understanding consumer behavior, identifying gaps in awareness, and developing innovative marketing strategies. - Expanding the Doctor Network
Students will analyze doctors’ awareness of Gynoveda’s offerings and recommend ways to strengthen outreach to healthcare professionals. - & 4. Creating Awareness Campaigns for PCOS
The teams will ideate campaigns for colleges and corporates to educate audiences about PCOS, leveraging Gynoveda’s expertise in women’s health.
Why This Initiative Matters
This collaboration between ATLAS ISME and Gynoveda reflects the growing importance of academia-industry partnerships. Here’s why it’s a game-changer for students:
- Real-World Learning: Students apply theoretical concepts to practical scenarios, gaining invaluable industry experience.
- Building Entrepreneurial Skills: Tackling challenges with an innovative, customer-centric mindset prepares students for leadership roles.
- Social Awareness: Projects centered on women’s health encourage empathy and the development of impactful solutions.
- Professional Networking: Direct mentorship from a leader like Vishal Gupta allows students to gain insights and build industry connections.
The Road Ahead
With the foundation laid during this session, students are now poised to embark on their live projects. Over the coming weeks, they will dive deeper into Gynoveda’s operations, analyse key challenges and propose actionable strategies.
By working on real-world challenges, students not only enhance their skills but also gain the confidence to tackle complex problems with innovative solutions. ISDI’s approach to hands-on learning ensures that its students aren’t just learning about the world—they’re learning how to change it.
