The Head of Jio Creative Labs conducts a masterclass for ATLAS students

Aditya V Bhat, Founder of Business of Ideas and Head of Jio Creative Labs conducted a masterclass on Trends in advertising & marketing communication for our final year BME students. The discussion focused on Consumer sentiment, buying patterns and communication requisites, compelling storytelling and personalised content strategies. Aditya highlighted the latest trends in advertising & marketing communication from gaming & augmented reality to virtual reality & mixed reality technologies enabling brands to create contextualised storytelling and increase the active participation of customers. The Masterclass Series is an initiative to regularly connect ATLAS students with industry experts to gain real-world insights.