Unveiling the Secrets of Success: Boris Gomes from Dr. Reddy’s Laboratories Inspires ATLAS ISDI Students

In the ever-evolving world of design and innovation, staying ahead of the curve is crucial. At ATLAS ISDI – School of Design & Innovation, we understand this and we are dedicated to providing our students with industry-integrated learning experiences that prepare them to excel in their careers. A recent event exemplified our commitment to this mission and showcased the incredible achievements of our alumni in the design industry.

Boris Gomes’ Inspiring Session: ‘The Joy of Being an Evangelist’

Boris Gomes, a leading figure in Experience Design at Dr. Reddy’s Laboratories, recently conducted an engaging session exclusively for our B. Des (Bachelor of Design) students. This session wasn’t just an ordinary talk; it was a golden opportunity for our students to delve deep into the world of design and and explore exciting possibilities with a prestigious organisation like Dr. Reddy’s.

During his presentation, Mr. Gomes offered valuable insights and shared practical strategies that he has successfully implemented at Dr. Reddy’s. Some key takeaways from his session included:

Elevate Professionalism

Instead of solely focusing on visual aesthetics, professionals should aim to stand out through their insights and behavior within the organisation. Being a true professional extends beyond appearances.

Stay Focused

When faced with overwhelming content or topics, designers should resist the urge to zone out. Staying focused for just a few extra minutes can significantly enhance their contribution to a project.

Take Ownership

Designers should not shy away from administrative tasks like scheduling meetings, documenting minutes, or defining action points. These responsibilities are essential for taking full ownership of a project.

Strategic Presentation

Start presentations by highlighting the business objectives and metrics for success. Conclude meetings with clear next steps for the project, ensuring alignment with the overall business goals.

Be an Internal Influencer

To establish the strength and impact of design within the organisation, designers should actively discuss design and design thinking on various platforms, both within and outside the company.

These takeaways encapsulate the essence of Boris Gomes’ insights and provide actionable strategies for designers to excel in their roles within non-design organisations.

From Alumni to Industry Expert: A Heart-to-Heart with Insiya Nasikwala

Following Mr. Gomes’ enlightening session, we were fortunate to have an inspiring interaction with one of our own, ATLAS ISDI alumna Insiya Nasikwala who is making waves at Dr. Reddy’s Laboratories. In a heartfelt conversation with our current students, she shared her remarkable journey from designing screens to building innovative products.

Insiya discussed key aspects of her role, including the importance of creating designs from scratch, iterating and stepping out of her comfort zone to deliver UI/UX sessions to colleagues. She emphasised the ongoing learning process while demystifying the pharma industry, highlighting the unique culture at Dr. Reddy’s Hyderabad branch—a creative cocktail of hard work and joy.

ATLAS ISDI: Bridging the gap between academia and industry

Insiya’s success story showcases how ATLAS ISDI alumni are not just succeeding in the industry but also acting as guiding forces for current students. Their journeys from our institution to the pinnacle of their professions are a testament to the quality of education and exposure we offer.

At ATLAS ISDI – School of Design & Innovation, we take immense pride in our ability to bridge the gap between academia and industry. We are committed to nurturing the next generation of design leaders who will shape the future of innovation. Our alumni, like Insiya Nasikwala, continue to inspire us all.

Stay tuned for more such enriching experiences and success stories as we continue to lead the way in industry-integrated learning and design innovation.