Pradeep Shashidharan from PENSKE Shares Practical Insights on Product Management with ATLAS ISME Students

ATLAS ISME School of Management has taken a remarkable stride in nurturing the potential of its students by launching an enriching series on Product Management in collaboration with the marketing club of ATLAS & Product Management Practice. The series enriches the educational experience by providing a platform for students to interact with industry stalwarts, gaining practical wisdom and expanding their skill sets.

The inaugural session of this series, titled ‘Trans-boundary Product Management,’ was a captivating exploration led by Pradeep Shashidharan, an esteemed figure in Product Development & Strategy at PENSKE.

Exploring Trans-boundary Product Management

Shashidharan, a distinguished figure in Product Development & Strategy at PENSKE, offered a comprehensive overview of the responsibilities inherent in this field. His insights into the role, spanning new product development, project completion and innovation, provided a holistic understanding of the dynamic nature of product management within a corporate giant like PENSKE.

“In the past, MBA graduates’ aspirations revolved around marketing, brand or finance. Today, it’s all about product management’s dynamic landscape. Core product management delves deep into technical work, while managing strategy appeals to the business-oriented. It’s your choice: core, owning a brand’s creation, or non-core, strategizing from a business perspective.”

About PENSKE

PENSKE, a titan in transportation services and a powerhouse in diverse industry segments, stands as a beacon of innovation and strategic prowess. It is a closely-held, diversified, on-highway, transportation services company whose subsidiaries operate in various industry segments, including retail automotive, truck leasing, transportation logistics and professional motorsports. Penske Corporation manages businesses with consolidated revenues of more than $39 billion, operating in over 3,200 locations and employing more than 70,000 people worldwide.

Navigating the Complexities of Product Management

The session delved into the complexities and nuances of product management, emphasising the pivotal role of data, marketing and technical expertise. Shashidharan highlighted the significance of focusing on individual strengths and expertise while encouraging a deep dive into various sectors to broaden one’s knowledge base.

Moreover, his emphasis on consumer research and the integration of cutting-edge technology for innovation underscored PENSKE’s commitment to staying at the forefront of the industry. The session served as an eye-opener, emphasising the entrepreneurial mindset required and the strategic balance between technical know-how and business acumen in product management.

“Networking is key to success. Before industry meetings, explore their social profiles, understand interests, and spark meaningful conversations. It’s about building connections that drive success in any field.”

Industry Insights and Networking Tips

A standout feature of Shashidharan’s discourse was his invaluable advice for aspiring product managers. He emphasised the importance of continuous learning through reading, podcasts and networking with industry professionals. His tips on approaching industry experts on platforms like LinkedIn, showcasing genuine interest and seeking mentorship were invaluable takeaways for the students present.

Shashidharan’s personal experiences further highlighted the significance of socialising, networking and maintaining relationships within the industry. His emphasis on utilising social media to understand professionals’ interests before networking underscored the importance of preparation and authenticity in forging meaningful connections.

“Expand your horizon: Read ‘Innovator’s Dilemma’, ‘Innovator’s Solution,’ and other insightful product-related books. Tune in to expert-led podcasts for valuable insights. Connect with industry product managers for practical wisdom. It’s all about learning and networking to thrive in the product management realm.”

Facilitating Future Success through Industry Integration

The collaboration between ATLAS ISME and industry experts like Shashidharan symbolises the institution’s commitment to practical learning and bridging the gap between academia and industry. These sessions serve as a conduit for students to glean real-world insights, understand industry trends and establish connections with seasoned professionals. The series also nurtures a culture of curiosity, adaptability and proactive learning, aligning graduates with the demands of the competitive business landscape.