From Waste to Wonder: ATLAS Powers Eco-Friendly, Inclusive Holi Initiative
In a heartwarming example of creativity meeting purpose, students from ATLAS SkillTech University collaborated with the Swayam Siddha Society of Handicapped under the Pagaria Welfare Foundation to amplify the reach of Project Petalists Holi Colours, a social enterprise that transforms discarded temple flowers into eco-friendly Holi colours, while also creating sustainable livelihood opportunities for individuals with intellectual disabilities.
This social impact initiative not only addressed the challenge of floral waste but also championed the cause of inclusion, skill-building and environmental sustainability, core values deeply embedded in the ATLAS philosophy.
Crafting Colour with a Cause
Project Petalists is a flagship initiative of the Swayam Siddha Society, which supports individuals with intellectual and developmental disabilities through vocational training, skill development and economic independence. The Holi Colours project trains members to convert used flowers collected from temples into natural, safe, chemical-free colours.
These handcrafted colours are made through a meticulous process of drying, grinding and natural blending, preserving both tradition and the environment. Each packet sold supports employment, self-esteem and empowerment for differently abled individuals who are often overlooked in mainstream workplaces.
The ATLAS Contribution: Design, Outreach and Amplification
Students from ATLAS SkillTech University engaged with the project across multiple touchpoints providing design support, digital storytelling and social media strategy to enhance its visibility and impact.
They contributed by:
• Designing attractive and informative packaging for the colour sets
• Developing a cohesive brand identity for social media
• Crafting compelling campaign content that communicated both the product and its social impact
• Supporting distribution channels and engaging with communities to drive awareness and sales
Through this immersive, hands-on experience, students were able to apply their skills in branding, marketing and communication for a meaningful cause, reaffirming the importance of purpose-led design and social entrepreneurship.
Celebrating a More Inclusive Holi
The collaboration culminated in a vibrant Holi celebration, where colours were not just thrown, but felt. It was a moment to celebrate diversity, dignity, and the idea that true festivity lies in shared purpose.
By participating in Project Petalists, ATLAS students experienced first-hand how design and business thinking can solve real-world problems and build inclusive ecosystems that create lasting social value.
ATLAS SkillTech University’s involvement in Project Petalists Holi Colours is a powerful reminder that innovation and compassion can go hand in hand. In empowering individuals with disabilities and promoting sustainable alternatives, the initiative stands as a model for socially conscious enterprise.
