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Associated with Kings College London

Industry-endorsed Curriculum

Scholarships from London School of Economics

Dynamic Learning Methods

Industry-endorsed curriculum

Full-time, Experienced Faculty Members

Global & rural immersion coursework

Masterclasses by Industry Stalwarts

Corporate exposure and cross-cultural understanding

Case Studies, Gamification and Simulations

Overview
Program Content
Eligibility Criteria
Selection Process
Fee
Graduate Destinations
Advisory Board
The BBA – Digital Branding & Advertising program at ATLAS SkillTech University is a cutting-edge undergraduate course designed to prepare the next generation of creative marketers for the AI-powered digital economy. Merging creativity with emerging technologies, this future-focused program offers a transdisciplinary curriculum that empowers students to lead in brand strategy, digital marketing, and advertising innovation. Through hands-on experience with industry-standard tools like ChatGPT, Adobe Creative Suite, Google Analytics, and HubSpot, learners master performance-driven campaign design, data-led storytelling, and immersive brand building. With a strong emphasis on experiential learning, real-world projects, and mentorship from industry professionals, the program shapes students into career-ready professionals poised to excel in roles such as digital marketers, brand strategists, and content creators in a rapidly evolving media landscape.

*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.

The first year of the BBA – Digital Branding & Advertising program at ATLAS SkillTech University provides a strong interdisciplinary foundation, blending core business principles with creative and technological skills essential for modern marketing. Semester 1 introduces students to key subjects like Principles of Management, Marketing Management, and Basics of Finance, while also nurturing creativity through courses like Communication Designing and Aesthetics in the Indian Context. Future-forward skills are emphasized with hands-on learning in AI Tools for Business, Excel for Decision Making, and Visual Thinking & Digital Creativity. In Semester 2, students delve deeper into industry-relevant areas such as Media Economics, Consumer Behaviour, and the evolution of advertising, while building practical capabilities through the Digital Marketing Launchpad and Web Design & Creative Coding. Strategic communication, negotiation skills, and brand-building are also developed, preparing students for advanced exploration in branding and digital innovation.

The second year of the program deepens students’ expertise in digital experience design, strategic marketing, and creative communication. Semester 3 focuses on user-centric thinking and digital branding tools with courses like UI/UX for Digital Experience, Design Thinking, and AI Tools for Brand Builders (featuring Canva, Figma, and Trello). Students also gain technical and strategic skills in SEO and SEM Strategy, Marketing Research, and Copywriting & Content Creation, equipping them to craft performance-driven content and campaigns. In Semester 4, the emphasis shifts toward storytelling, public perception, and advanced business readiness with modules such as PR and Corporate Communication, Social Media Marketing, and Foundation of Ad Film Making. Courses like Behavioural Science and Business Strategy for Industry 5.0 provide critical insights into consumer psychology and future-ready business models, while Creative Suites Foundation and Life Skills in Business and Beyond ensure students are both creatively empowered and professionally resilient.

The third year of the program equips students with advanced strategic, ethical, and industry-specific knowledge essential for leadership in the digital marketing space. In Semester 5, students explore organizational dynamics and ethical practices through Organizational Behaviour and Business Ethics & Corporate Governance in the Age of AI, while gaining specialized expertise in E-Commerce Marketing, Luxury Brand Management, and Storytelling through Data. Courses like Influencer Marketing and the Creator Economy and Animation & Visual Design bridge strategy with creative execution. Semester 6 further sharpens global and philosophical perspectives with Geo Political Economy and Ancient Philosophy, while advancing professional skills through Strategic Marketing Communication, AI-Driven MarTech and AdTech, and Advanced Digital Marketing. Legal awareness is also addressed with Advertising Laws & Ethics in the Age of AI, along with hands-on planning through Media Planning & Buying, preparing students for high-impact roles in the future of brand and media leadership.

The fourth year of the program is focused on professional readiness, global perspective, and research-driven learning, serving as the bridge between academic mastery and real-world application. In Semester 7, students explore International Business & Global Perception, gaining insight into cross-border branding and market dynamics. Simultaneously, they begin their Dissertation Research and work on Portfolio Development & Career Readiness, aligning their skills with industry expectations. A structured Internship provides hands-on exposure and practical experience in the field. Semester 8 continues this trajectory with a focus on Sustainability in Business, reinforcing the importance of ethical and future-forward strategies. Students finalize their dissertation, refine their professional portfolios, and complete their internships, graduating with a strong blend of strategic thinking, global awareness, and industry experience.

View academic curriculum

YEAR 1

Semester 1
Course
Credits
Principles of Management
2
Communication Designing and Aesthetics in the Indian Context
2
AI Tools for Business
2
Excel for Decision Making
3
Visual Thinking & Digital Creativity
3
Marketing Management 101
3
Basics of Finance
3
ATLAS Elective
2
Total Credits
20
Semester 2
Course
Credits
Media Economics
2
Communication and Negotiations
2
Digital Marketing Launchpad
2
Consumer Behaviour and Insights
3
Web Design & Creative Coding
3
Advertising: Evolution & Transformation
3
Brand Strategy Blueprint
3
ATLAS Elective
2
Total Credits
20

YEAR 2

Semester 3
Course
Credits
UI/UX for Digital Experience
2
Problem Solving using Design Thinking
3
AI tools for Brand Builders (Canva, Figma, Trello)
3
SEO and SEM Strategy
3
New-age Business Models
3
Marketing Research
3
Copywriting & Content Creation
3
Total Credits
20
Semester 4
Course
Credits
Behavioural Science
2
PR and Corporate Communication
3
Foundation of Ad Film Making
3
Social Media Marketing
3
Business Strategy for Industry 5.0
3
Creative Suites Foundation: Adobe Photoshop & Illustrator
3
Life skills in Business and Beyond
3
Total Credits
20

YEAR 3

Semester 5
Course
Credits
Essentials of Organizational Behaviour
2
Business Ethics & Corporate Governance in the Age of AI
3
E-Commerce Marketing
3
Luxury Brand Management
3
Storytelling Through Data
3
Influencer Marketing and Creators Economy
3
Animation & Visual Design
3
Total Credits
20
Semester 6
Course
Credits
Geo Political Economy
2
Ancient Philosophy
3
Strategic Marketing Communication
3
AI Driven MarTech and AdTech
3
Advanced Digital Marketing
3
Advertising Laws & Ethics in the Age of AI
3
Media Planning & Buying
3
Total Credits
20

YEAR 4

Semester 7
Course
Credits
International Business & Global Perception
3
Dissertation Research Methods & Proposal
3
Portfolio Development & Career Readiness
2
Internship
12
Total Credits
20
Semester 8
Course
Credits
Sustainability in Businesses
3
Dissertation Research Methods & Proposal
3
Portfolio Development & Career Readiness
2
Internship
12
Total Credits
20
Total No. of Courses
50
Total No. of Credits
160
Program Content

Year 1

The first year of the program lays a solid foundation for understanding the core principles of finance and business management. You will begin by exploring the global financial landscape, providing you with an understanding of how financial markets and systems function on a worldwide scale. You’ll also learn about key financial reporting standards that guide financial practices and gain essential skills in Excel for data analysis.
A strong focus will be placed on economics, with modules in strategic microeconomics and macroeconomics for business, ensuring you understand both the individual business level and broader economic context. The year also covers fundamental areas of business communication and management accounting, equipping you with the necessary tools to communicate effectively in the business environment and analyze financial statements.
Through modules such as financial statement analysis and business and corporate law, you’ll develop an understanding of legal frameworks and the key financial indicators that drive business decisions. Additionally, data analytics and visualization will enable you to interpret and present data efficiently, an essential skill in today’s data-driven business world.

You will also engage with an ATLAS Elective in the Semester 1 and Semester 2, which allows you to explore areas of interest and gain additional insight into specific topics within the university ecosystem. This well-rounded year prepares you for the challenges and opportunities ahead, setting a strong base for the subsequent stages of your education and career.

Year 2
The second year of the program builds upon the foundational knowledge gained in the first year, diving deeper into advanced financial concepts and practices. You will start with Corporate Finance 1, where you will learn key financial decision-making processes, followed by Corporate Finance 2, which will enhance your understanding of more complex corporate financial strategies.
A key focus will be on understanding taxation through both Direct and Indirect Tax modules, which are vital for analyzing business operations. You’ll also gain expertise in Equity Analysis & Portfolio Management, learning how to assess and manage investment portfolios. Quantitative Techniques in Finance will further develop your analytical and problem-solving skills, using data-driven methods to solve financial challenges.
In today’s business world, Environmental, Social, and Governance (ESG) considerations are critical. You will explore the impact of ESG factors on financial decision-making and corporate strategy. A Social Internship gives you the opportunity to apply your learning in a real-world setting, gaining practical experience while contributing to social causes.
Modules such as Business Psychology will explore human behavior in the business context, offering insights into leadership, team dynamics, and decision-making. You’ll also gain proficiency in Financial Modelling and Analytics, equipping you with the skills to create and interpret financial models for better decision-making.
Foundations of Fintech & Regulatory Policy will introduce you to the cutting-edge world of financial technology and the regulatory landscape surrounding it. You will also study Strategic Derivatives and Risk Management, learning how to manage financial risks and understand complex derivative instruments.
Additionally, the Financial Planning and Wealth Management module will give you the knowledge to advise individuals or organizations on long-term financial goals, while Research Methodology and Business Analytics will refine your skills in data analysis and research techniques, preparing you for critical thinking and in-depth investigation in your future studies and career.
This year is designed to expand your expertise, providing the tools and knowledge needed for a successful career in the dynamic and evolving financial sector.
Year 3
In the third year, you will deepen your expertise in advanced financial concepts and refine your practical skills to prepare for a successful career in the financial sector. You will begin with Corporate Valuation, where you will learn to assess the value of companies using various financial techniques, followed by an exploration of Financial Markets and Institutions, which will provide a comprehensive understanding of the global financial ecosystem.
A strong emphasis will be placed on Technical Analysis, where you will learn to analyze market trends and make informed investment decisions based on price movements. You’ll also dive into Innovative Financial Analytics, exploring cutting-edge tools and techniques used in modern financial analysis.
As part of your learning, you will explore emerging financial technologies through the module Cryptos, AI, ML, Blockchain and its Application, equipping you with the knowledge of digital currencies and innovative technologies reshaping the finance industry.
The Summer Internship offers hands-on experience in the financial industry, providing a chance to apply your academic knowledge to real-world challenges. Alongside this, Soft Skills for Finance Professionals 1 will help you develop essential interpersonal and communication skills required for effective client interaction and professional growth in finance.
Modules like Mergers and Acquisitions, Forex and International Finance, and Fixed Income will further enhance your understanding of complex financial transactions, global markets, and investment strategies. You’ll also delve into Alternate Investments, examining non-traditional assets such as real estate, private equity, and hedge funds, alongside Behavioural Finance, which explores how psychological factors influence financial decision-making.
To cap off your academic journey, you will work on a Research Application in Finance (Capstone Project), allowing you to apply your knowledge and skills to a real-world research problem, demonstrating your readiness for professional challenges.
Finally, Soft Skills for Finance Professionals 2 will further hone your communication, leadership, and negotiation abilities, ensuring you are fully prepared for a successful transition into the workforce. The third year culminates in a comprehensive skill set that blends advanced finance theory with practical application, positioning you for success in various roles across the financial industry.
Year 4
In the fourth and final year, the program focuses on equipping you with the advanced knowledge and practical experience required to thrive in the dynamic world of finance and entrepreneurship. You will begin by exploring Entrepreneurial Finance, where you’ll learn about funding, managing, and growing start-ups, gaining the skills to assess financial viability and risks for new ventures.
Securities Operations and Risk Management will deepen your understanding of financial instruments and how to manage associated risks in complex markets. You will also delve into Public Finance, gaining insight into government fiscal policies, taxation, and public sector financial management.
A strong focus on research will continue with Research Application in Finance 1, where you’ll apply your analytical skills to real-world financial problems, laying the groundwork for your final research projects. The Business Plan Project 1 will allow you to develop and refine a comprehensive business plan, while Corporate Internship 1 gives you valuable work experience, applying your learning in a professional corporate setting.
Sustainability in finance is a growing priority, and through Sustainable Finance, you will explore how financial decisions are influenced by environmental, social, and governance (ESG) factors. You’ll also stay updated on global developments with Global Economic Trends, which will help you understand the interconnectedness of global markets and the impact of economic shifts on financial decisions.
In the final semester, Research Application in Finance 2 will enable you to build on your earlier work, taking your research and analysis to the next level. Business Plan Project 2 will further refine your entrepreneurial skills as you present a polished business plan, while Corporate Internship 2 will give you an additional opportunity to gain hands-on experience in a corporate or entrepreneurial environment.
The fourth year is designed to prepare you for leadership roles in finance, entrepreneurship, and management, ensuring that you are well-equipped to navigate the complexities of both corporate and start-up environments, while also staying ahead of emerging trends in the global economy.
Eligibility Criteria
Indian School Certificate (ISC) / Central Board of Secondary Education (CBSE) / State Boards: 60% and above with Maths as mandatory subject
International Baccalaureate
  1. IB Diploma and IB Certificate programs – A minimum of 24 points, including 3 Higher Level (HL) and 3 Standard Level (SL) subjects and a minimum of 12 points at HL and 12 points at SL level
  2. IB Career related program – https://www.ibo.org/globalassets/new-structure/research/pdfs/country-recognition-statement-india-en.pdf
A Levels: A/B/C in 2 subjects, plus Grade B or above in Maths. Therefore, a total of 3 subjects

Educational qualification

Indian School Certificate (ISC) / Central Board of Secondary Education (CBSE) / State Boards: 50% and above.

International Baccalaureate
-> IB Diploma and IB Certificate programs – A minimum of 24 points, including 3 Higher Level (HL) and 3 Standard Level (SL) subjects.

-> IB Career related program – https://www.ibo.org/globalassets/new-structure/research/pdfs/country-recognition-statement-india-en.pdf

A Levels: A/B/C in 2 subjects

1

Online
Aptitude Test
(Unlock your potential)
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2

Personal
Interview
What makes you different
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Stage 1

Online Aptitude Test

The Online Aptitude Test, is a comprehensive test designed to assess the skills of aspiring candidates seeking admission to the program. The exam consists of five distinct sections: Quantitative Reasoning, Verbal Reasoning, Logical Reasoning, Business Communication and Speaking & Writing Skills, which together carry a total weightage of 80% in the entrance exam evaluation.

View Sample Paper

Stage 2

Personal Interview

The interview plays a crucial role in the selection process, carrying a weightage of 20% alongside the online aptitude test. This interview provides an opportunity for candidates to showcase their personal qualities, communication skills, and passion. It allows the selection panel to assess the candidate’s ability to articulate ideas clearly, demonstrate problem-solving capabilities, and exhibit a genuine interest in the subject.

Stage 1 – Online Aptitude Test

The Online Aptitude Test, is a comprehensive online aptitude test designed to assess the skills of aspiring candidates seeking admission to the B.Sc. Finance program. The exam consists of three distinct sections: Quantitative, Verbal, and Logical, which together carry a total weightage of 80% in the entrance exam evaluation.

Stage 2 – Personal Interview
The interview for the ATLAS B.Sc. Finance program plays a crucial role in the selection process, carrying a weightage of 20% alongside the online aptitude test. This interview provides an opportunity for candidates to showcase their personal qualities, communication skills, and passion for pursuing a career in finance. It serves as an extension of the ABET exam, allowing the selection panel to assess the candidate’s ability to articulate ideas clearly, demonstrate problem-solving capabilities, and exhibit a genuine interest in the subject.
Sr.No.
Particular
Overall Weightage
Section
No.of Questions
Marks
Total Time
Mode
1
Online Aptitude Test
80%
English
15
15
100 mins
Online
Business Communication
11
11
Logical Reasoning
9
9
Quantitative
15
15
Speaking
1
10
Writing
1
10
Total
52
70
2
Personal Interview
20%
–
–
60
15 – 20 mins
Online On Zoom Platform
Cycle
Current Cycle
Applications
Open 
11th Sept 2024
Last Date for
Online Aptitude Test 
30th June 2025
Last Date for Personal Interview 
05th July 2025
Result
Announcement
09th July 2025
Acceptance
Deadline
15th July 2025
Annual Fee
Payment Deadline
15th July 2025

Fee Structure
Program
Total Duration
Enrolment Fee
Year 1
Year 2
Year 3
Year 4
Total Fee
B.Sc. Finance
3 Years
50,000
4,75,000
5,00,000
5,25,000
–
15,50,000
B.Sc. Finance (Hons)
4 Years
50,000
4,75,000
5,00,000
5,25,000
5,50,000
21,00,000
Program
Total Duration
Enrolment Fee
Year 1
Year 2
Year 3
Year 4
Total Fee*
BBA – Digital Branding & Advertising (Hons)
4 Years
50,000
4,64,000
4,87,200
5,11,560
5,37,138
20,49,898
* Indicative and subject to change
Graduates of the BBA – Digital Branding & Advertising program at ATLAS SkillTech University are equipped with a dynamic skill set that opens doors to a wide range of high-impact career opportunities in the digital marketing and advertising industry. With a strong foundation in AI tools, brand strategy, creative storytelling, and data-driven marketing, students can pursue roles such as Digital Marketer, Brand Strategist, or Content Creator, where they craft compelling campaigns and build powerful brand identities. Those inclined toward analytics and growth can excel as SEO & SEM Specialists or Performance Marketers, while creative minds can thrive as Media Planners, Ad Film Makers, or Social Media Managers, driving engagement across digital platforms. The program also prepares students to navigate the evolving creator economy, making them ideal candidates for roles like Influencer Marketing Coordinator, where strategic thinking meets cultural relevance.
Digital Marketer
Brand Strategist
Content Creator
Media Planner
Social Media Manager
Influencer Marketing Coordinator
SEO & SEM Specialist

ATLAS SkillTech University

Tower 1- Equinox Business Park,
Off Bandra-Kurla Complex (BKC)
LBS Marg, Kurla West,
Mumbai- 400070

Helpline No :

UG Degree Programs
BBA : +91 84339 10206
B.Des : +91 77188 65341
B.Tech : +91 89768 70842
PG Degree Programs
MBA : +91 73044 64621
M.Des : +91 7304464514

Get in touch

[email protected]


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© 2022. ATLAS SkillTech University. All Rights Reserved.
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ATLAS SkillTech University

Tower 1- Equinox Business Park, Off Bandra-Kurla Complex (BKC) LBS Marg, Kurla West, Mumbai- 400070
Helpline No :
UG Degree Programs
B.Tech : +91 89768 70842
PG Degree Programs

Get in touch

[email protected]


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© 2022. ATLAS SkillTech University. All Rights Reserved.
Privacy Policy

ATLAS SkillTech University

Tower 1- Equinox Business Park, Off Bandra-Kurla Complex (BKC) LBS Marg, Kurla West, Mumbai- 400070
Helpline No :
UG Degree Programs
B.Tech : +91 89768 70842
PG Degree Programs
M.Des | MBA DMST : +91 7304464514

ATLAS SkillTech University

Helpline No :
UG Degree Programs
B.Sc. Finance & Analytics : +91 89767 67157
B.Tech : +91 89768 70842
PG Degree Programs
Helpline No :
UG Degree Programs
B.Sc. Finance  : +91 84339 10206
B.Tech : +91 89768 70842
Summer School
Management : +91 89767 67157
Technology : +91 89768 70842
 
PG Degree Programs

Get in touch

[email protected]


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