Industry-endorsed Curriculum
Dynamic Learning Methods
Full-time, Experienced Faculty Members
Masterclasses by Industry Stalwarts
Case Studies, Gamification and Simulations
The BBA – Digital Branding & Advertising program at ATLAS SkillTech University is a cutting-edge undergraduate course designed to prepare the next generation of creative marketers for the AI-powered digital economy. Merging creativity with emerging technologies, this future-focused program offers a transdisciplinary curriculum that empowers students to lead in brand strategy, digital marketing, and advertising innovation. Through hands-on experience with industry-standard tools like ChatGPT, Adobe Creative Suite, Google Analytics, and HubSpot, learners master performance-driven campaign design, data-led storytelling, and immersive brand building. With a strong emphasis on experiential learning, real-world projects, and mentorship from industry professionals, the program shapes students into career-ready professionals poised to excel in roles such as digital marketers, brand strategists, and content creators in a rapidly evolving media landscape.
The first year of the BBA – Digital Branding & Advertising program at ATLAS SkillTech University provides a strong interdisciplinary foundation, blending core business principles with creative and technological skills essential for modern marketing. Semester 1 introduces students to key subjects like Principles of Management, Marketing Management, and Basics of Finance, while also nurturing creativity through courses like Communication Designing and Aesthetics in the Indian Context. Future-forward skills are emphasized with hands-on learning in AI Tools for Business, Excel for Decision Making, and Visual Thinking & Digital Creativity. In Semester 2, students delve deeper into industry-relevant areas such as Media Economics, Consumer Behaviour, and the evolution of advertising, while building practical capabilities through the Digital Marketing Launchpad and Web Design & Creative Coding. Strategic communication, negotiation skills, and brand-building are also developed, preparing students for advanced exploration in branding and digital innovation.
The second year of the program deepens students’ expertise in digital experience design, strategic marketing, and creative communication. Semester 3 focuses on user-centric thinking and digital branding tools with courses like UI/UX for Digital Experience, Design Thinking, and AI Tools for Brand Builders (featuring Canva, Figma, and Trello). Students also gain technical and strategic skills in SEO and SEM Strategy, Marketing Research, and Copywriting & Content Creation, equipping them to craft performance-driven content and campaigns. In Semester 4, the emphasis shifts toward storytelling, public perception, and advanced business readiness with modules such as PR and Corporate Communication, Social Media Marketing, and Foundation of Ad Film Making. Courses like Behavioural Science and Business Strategy for Industry 5.0 provide critical insights into consumer psychology and future-ready business models, while Creative Suites Foundation and Life Skills in Business and Beyond ensure students are both creatively empowered and professionally resilient.
The third year of the program equips students with advanced strategic, ethical, and industry-specific knowledge essential for leadership in the digital marketing space. In Semester 5, students explore organizational dynamics and ethical practices through Organizational Behaviour and Business Ethics & Corporate Governance in the Age of AI, while gaining specialized expertise in E-Commerce Marketing, Luxury Brand Management, and Storytelling through Data. Courses like Influencer Marketing and the Creator Economy and Animation & Visual Design bridge strategy with creative execution. Semester 6 further sharpens global and philosophical perspectives with Geo Political Economy and Ancient Philosophy, while advancing professional skills through Strategic Marketing Communication, AI-Driven MarTech and AdTech, and Advanced Digital Marketing. Legal awareness is also addressed with Advertising Laws & Ethics in the Age of AI, along with hands-on planning through Media Planning & Buying, preparing students for high-impact roles in the future of brand and media leadership.
The fourth year of the program is focused on professional readiness, global perspective, and research-driven learning, serving as the bridge between academic mastery and real-world application. In Semester 7, students explore International Business & Global Perception, gaining insight into cross-border branding and market dynamics. Simultaneously, they begin their Dissertation Research and work on Portfolio Development & Career Readiness, aligning their skills with industry expectations. A structured Internship provides hands-on exposure and practical experience in the field. Semester 8 continues this trajectory with a focus on Sustainability in Business, reinforcing the importance of ethical and future-forward strategies. Students finalize their dissertation, refine their professional portfolios, and complete their internships, graduating with a strong blend of strategic thinking, global awareness, and industry experience.
Program Content
Year 1
The first year of the program lays a solid foundation for understanding the core principles of finance and business management. You will begin by exploring the global financial landscape, providing you with an understanding of how financial markets and systems function on a worldwide scale. You’ll also learn about key financial reporting standards that guide financial practices and gain essential skills in Excel for data analysis.
A strong focus will be placed on economics, with modules in strategic microeconomics and macroeconomics for business, ensuring you understand both the individual business level and broader economic context. The year also covers fundamental areas of business communication and management accounting, equipping you with the necessary tools to communicate effectively in the business environment and analyze financial statements.
Through modules such as financial statement analysis and business and corporate law, you’ll develop an understanding of legal frameworks and the key financial indicators that drive business decisions. Additionally, data analytics and visualization will enable you to interpret and present data efficiently, an essential skill in today’s data-driven business world.
You will also engage with an ATLAS Elective in the Semester 1 and Semester 2, which allows you to explore areas of interest and gain additional insight into specific topics within the university ecosystem. This well-rounded year prepares you for the challenges and opportunities ahead, setting a strong base for the subsequent stages of your education and career.
Year 2
The second year of the program builds upon the foundational knowledge gained in the first year, diving deeper into advanced financial concepts and practices. You will start with Corporate Finance 1, where you will learn key financial decision-making processes, followed by Corporate Finance 2, which will enhance your understanding of more complex corporate financial strategies.
A key focus will be on understanding taxation through both Direct and Indirect Tax modules, which are vital for analyzing business operations. You’ll also gain expertise in Equity Analysis & Portfolio Management, learning how to assess and manage investment portfolios. Quantitative Techniques in Finance will further develop your analytical and problem-solving skills, using data-driven methods to solve financial challenges.
In today’s business world, Environmental, Social, and Governance (ESG) considerations are critical. You will explore the impact of ESG factors on financial decision-making and corporate strategy. A Social Internship gives you the opportunity to apply your learning in a real-world setting, gaining practical experience while contributing to social causes.
Modules such as Business Psychology will explore human behavior in the business context, offering insights into leadership, team dynamics, and decision-making. You’ll also gain proficiency in Financial Modelling and Analytics, equipping you with the skills to create and interpret financial models for better decision-making.
Foundations of Fintech & Regulatory Policy will introduce you to the cutting-edge world of financial technology and the regulatory landscape surrounding it. You will also study Strategic Derivatives and Risk Management, learning how to manage financial risks and understand complex derivative instruments.
Additionally, the Financial Planning and Wealth Management module will give you the knowledge to advise individuals or organizations on long-term financial goals, while Research Methodology and Business Analytics will refine your skills in data analysis and research techniques, preparing you for critical thinking and in-depth investigation in your future studies and career.
This year is designed to expand your expertise, providing the tools and knowledge needed for a successful career in the dynamic and evolving financial sector.
Year 3
In the third year, you will deepen your expertise in advanced financial concepts and refine your practical skills to prepare for a successful career in the financial sector. You will begin with Corporate Valuation, where you will learn to assess the value of companies using various financial techniques, followed by an exploration of Financial Markets and Institutions, which will provide a comprehensive understanding of the global financial ecosystem.
A strong emphasis will be placed on Technical Analysis, where you will learn to analyze market trends and make informed investment decisions based on price movements. You’ll also dive into Innovative Financial Analytics, exploring cutting-edge tools and techniques used in modern financial analysis.
As part of your learning, you will explore emerging financial technologies through the module Cryptos, AI, ML, Blockchain and its Application, equipping you with the knowledge of digital currencies and innovative technologies reshaping the finance industry.
The Summer Internship offers hands-on experience in the financial industry, providing a chance to apply your academic knowledge to real-world challenges. Alongside this, Soft Skills for Finance Professionals 1 will help you develop essential interpersonal and communication skills required for effective client interaction and professional growth in finance.
Modules like Mergers and Acquisitions, Forex and International Finance, and Fixed Income will further enhance your understanding of complex financial transactions, global markets, and investment strategies. You’ll also delve into Alternate Investments, examining non-traditional assets such as real estate, private equity, and hedge funds, alongside Behavioural Finance, which explores how psychological factors influence financial decision-making.
To cap off your academic journey, you will work on a Research Application in Finance (Capstone Project), allowing you to apply your knowledge and skills to a real-world research problem, demonstrating your readiness for professional challenges.
Finally, Soft Skills for Finance Professionals 2 will further hone your communication, leadership, and negotiation abilities, ensuring you are fully prepared for a successful transition into the workforce. The third year culminates in a comprehensive skill set that blends advanced finance theory with practical application, positioning you for success in various roles across the financial industry.
Year 4
In the fourth and final year, the program focuses on equipping you with the advanced knowledge and practical experience required to thrive in the dynamic world of finance and entrepreneurship. You will begin by exploring Entrepreneurial Finance, where you’ll learn about funding, managing, and growing start-ups, gaining the skills to assess financial viability and risks for new ventures.
Securities Operations and Risk Management will deepen your understanding of financial instruments and how to manage associated risks in complex markets. You will also delve into Public Finance, gaining insight into government fiscal policies, taxation, and public sector financial management.
A strong focus on research will continue with Research Application in Finance 1, where you’ll apply your analytical skills to real-world financial problems, laying the groundwork for your final research projects. The Business Plan Project 1 will allow you to develop and refine a comprehensive business plan, while Corporate Internship 1 gives you valuable work experience, applying your learning in a professional corporate setting.
Sustainability in finance is a growing priority, and through Sustainable Finance, you will explore how financial decisions are influenced by environmental, social, and governance (ESG) factors. You’ll also stay updated on global developments with Global Economic Trends, which will help you understand the interconnectedness of global markets and the impact of economic shifts on financial decisions.
In the final semester, Research Application in Finance 2 will enable you to build on your earlier work, taking your research and analysis to the next level. Business Plan Project 2 will further refine your entrepreneurial skills as you present a polished business plan, while Corporate Internship 2 will give you an additional opportunity to gain hands-on experience in a corporate or entrepreneurial environment.
The fourth year is designed to prepare you for leadership roles in finance, entrepreneurship, and management, ensuring that you are well-equipped to navigate the complexities of both corporate and start-up environments, while also staying ahead of emerging trends in the global economy.
Semester 1 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 101 | Global Financial Landscape | 2 |
BSF FIN 103 | Financial Reporting Standards | 3 |
BSF BA 101 | Basics of Excel | 4 |
BSF ECO 101 | Strategic Microeconomics for Business | 3 |
BSF MGT 101 | Business Communication | 2 |
BSF FIN 105 | Management Accounting | 4 |
AE | Atlas Elective | 2 |
Total Credits | 20 | |
Semester 2 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 102 | Financial Statement Analysis | 4 |
BSF MGT 102 | Business and Corporate Law | 4 |
BSF BA 102 | Data Analytics & Visualization | 4 |
BSF ECO 102 | Strategic Macroeconomics for Business | 3 |
BSF MGT 106 | Principles and Practices of Management | 3 |
AE | Atlas Elective | 2 |
Total Credits | 20 | |
Semester 3 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 201 | Corporate Finance 1 | 4 |
BSF FIN 203 | Direct and Indirect Tax | 4 |
BSF FIN 205 | Equity Analysis & Portfolio Management | 4 |
BSF FIN 207 | Quantitative Techniques in Finance | 4 |
BSF MGT 201 | Environmental, Social, and Governance (ESG) | 3 |
BSF IT 201 | Social Internship | 3 |
BSF MGT 104 | Business Psychology | 2 |
Total Credits | 24 | |
Semester 4 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 202 | Corporate Finance 2 | 4 |
BSF FIN 204 | Financial Modelling and Analytics | 4 |
BSF FIN 206 | Foundations of Fintech & Regulatory Policy | 4 |
BSF FIN 208 | Strategic Derivatives and Risk Management | 4 |
BSF FIN 210 | Financial Planning and Wealth Management | 4 |
BSF RES 202 | Research Methodology and Business Analytics | 4 |
Total Credits | 24 | |
Semester 5 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 301 | Corporate Valuation | 4 |
BSF FIN 303 | Financial Markets and Institutions | 4 |
BSF FIN 305 | Technical Analysis | 4 |
BSF FIN 307 | Innovative Financial Analytics | 4 |
BSF BA 301 | Cryptos, AI, ML, Block Chain and its application | 4 |
BSF IT 301 | Summer Internship | 3 |
BSF MGT 301 | Soft Skills for Finance Professionals 1 | 1 |
Total Credits | 24 | |
Semester 6 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 302 | Mergers and Acquisitions | 4 |
BSF FIN 304 | Forex and International Finance | 4 |
BSF FIN 306 | Fixed Income | 4 |
BSF FIN 308 | Alternate Investments | 4 |
BSF FIN 310 | Behavioural Finance | 3 |
BSF RES 302 | Research Application in Finance (Capstone Project) | 4 |
BSF MGT 302 | Soft Skills for Finance Professionals 2 | 1 |
Total Credits | 24 | |
Semester 7 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 401 | Entrepreneurial Finance | 4 |
BSF FIN 403 | Securities Operations And Risk Management | 3 |
BSF FIN 405 | Public Finance | 3 |
BSF RES 401 | Research Application in Finance 1 | 4 |
BSF MGT 401 | Business Plan Project 1 | |
BSF IT 401 | Corporate Internship 1 | 6 |
Total Credits | 20 | |
Semester 8 | ||
|---|---|---|
Course Code | Course | Credits |
BSF FIN 402 | Sustainable Finance | 3 |
BSF ECO 402 | Global Economic Trends | 3 |
BSF RES 402 | Research Application in Finance 2 | 8 |
BSF MGT 402 | Business Plan Project 2 | |
BSF IT 402 | Corporate Internship 2 | 6 |
Total Credits | 20 | |
Total No. of Courses | 51 |
Total No. of Credits | 176 |
Eligibility Criteria
Indian School Certificate (ISC) / Central Board of Secondary Education (CBSE) / State Boards: 60% and above with Maths as mandatory subject
International Baccalaureate
- IB Diploma and IB Certificate programs – A minimum of 24 points, including 3 Higher Level (HL) and 3 Standard Level (SL) subjects and a minimum of 12 points at HL and 12 points at SL level
- IB Career related program – https://www.ibo.org/globalassets/new-structure/research/pdfs/country-recognition-statement-india-en.pdf
A Levels: A/B/C in 2 subjects, plus Grade B or above in Maths. Therefore, a total of 3 subjects
Educational qualification
Indian School Certificate (ISC) / Central Board of Secondary Education (CBSE) / State Boards: 50% and above.
International Baccalaureate
-> IB Diploma and IB Certificate programs – A minimum of 24 points, including 3 Higher Level (HL) and 3 Standard Level (SL) subjects.
-> IB Career related program – https://www.ibo.org/globalassets/new-structure/research/pdfs/country-recognition-statement-india-en.pdf
A Levels: A/B/C in 2 subjects
1
Online
Aptitude Test
Aptitude Test
(Unlock your potential)
2
Personal
Interview
Interview
What makes you different
Stage 1
Online Aptitude Test
The Online Aptitude Test, is a comprehensive test designed to assess the skills of aspiring candidates seeking admission to the program. The exam consists of five distinct sections: Quantitative Reasoning, Verbal Reasoning, Logical Reasoning, Business Communication and Speaking & Writing Skills, which together carry a total weightage of 80% in the entrance exam evaluation.
Stage 2
Personal Interview
The interview plays a crucial role in the selection process, carrying a weightage of 20% alongside the online aptitude test. This interview provides an opportunity for candidates to showcase their personal qualities, communication skills, and passion. It allows the selection panel to assess the candidate’s ability to articulate ideas clearly, demonstrate problem-solving capabilities, and exhibit a genuine interest in the subject.
Stage 1 – Online Aptitude Test
The Online Aptitude Test, is a comprehensive online aptitude test designed to assess the skills of aspiring candidates seeking admission to the B.Sc. Finance program. The exam consists of three distinct sections: Quantitative, Verbal, and Logical, which together carry a total weightage of 80% in the entrance exam evaluation.
Stage 2 – Personal Interview
The interview for the ATLAS B.Sc. Finance program plays a crucial role in the selection process, carrying a weightage of 20% alongside the online aptitude test. This interview provides an opportunity for candidates to showcase their personal qualities, communication skills, and passion for pursuing a career in finance. It serves as an extension of the ABET exam, allowing the selection panel to assess the candidate’s ability to articulate ideas clearly, demonstrate problem-solving capabilities, and exhibit a genuine interest in the subject.
Sr.No. | Particular | Overall Weightage | Section | No.of Questions | Marks | Total Time | Mode |
|---|---|---|---|---|---|---|---|
Sr.No. | Particular | Overall Weightage | Section | No. of Questions | Marks | Total Time | Mode |
1 | Online Aptitude Test
(MCQ Based)
| 80% | Quantitative | 25 | 50 | 90 mins | Online |
Verbal | 10 | 20 | |||||
Logical | 15 | 30 | |||||
Total | 50 | 100 | |||||
2 | Personal Interview | 20% | – | – | – | 15 -20 mins | Online On Zoom Platform |
Sr.No. | Particular | Overall Weightage | Section | No.of Questions | Marks | Total Time | Mode |
|---|---|---|---|---|---|---|---|
1 | Online Aptitude Test | 80% | English | 15 | 15 | 100 mins | Online |
Business Communication | 11 | 11 | |||||
Logical Reasoning | 9 | 9 | |||||
Quantitative | 15 | 15 | |||||
Speaking | 1 | 10 | |||||
Writing | 1 | 10 | |||||
Total | 52 | 70 | |||||
2 | Personal Interview | 20% | – | – | 60 | 15 – 20 mins | Online On Zoom Platform |
Cycle
Current Cycle
Applications
Open
Open
11th Sept 2024
Last Date for
Online Aptitude Test
Online Aptitude Test
07th April 2025
Last Date for Personal Interview
12th April 2025
Result
Announcement
Announcement
22nd April 2025
Acceptance
Deadline
Deadline
10th May 2025
Annual Fee
Payment Deadline
Payment Deadline
30th May 2025
Fee Structure
Program | Total Duration | Enrolment Fee | Year 1 | Year 2 | Year 3 | Year 4 | Total Fee |
B.Sc. Finance | 3 Years | 50,000 | 4,75,000 | 5,00,000 | 5,25,000 | – | 15,50,000 |
B.Sc. Finance (Hons) | 4 Years | 50,000 | 4,75,000 | 5,00,000 | 5,25,000 | 5,50,000 | 21,00,000 |
Program | Total Duration | Enrolment Fee | Year 1 | Year 2 | Year 3 | Year 4 | Total Fee* |
|---|---|---|---|---|---|---|---|
BBA – Digital Branding & Advertising | 3 Years | 50,000 | 4,64,000 | 4,87,200 | 5,11,560 | – | 15,12,760 |
BBA – Digital Branding & Advertising (Hons) | 4 Years | 50,000 | 4,64,000 | 4,87,200 | 5,11,560 | 5,37,138 | 20,49,898 |
* Indicative and subject to change
Graduates of the BBA – Digital Branding & Advertising program at ATLAS SkillTech University are equipped with a dynamic skill set that opens doors to a wide range of high-impact career opportunities in the digital marketing and advertising industry. With a strong foundation in AI tools, brand strategy, creative storytelling, and data-driven marketing, students can pursue roles such as Digital Marketer, Brand Strategist, or Content Creator, where they craft compelling campaigns and build powerful brand identities. Those inclined toward analytics and growth can excel as SEO & SEM Specialists or Performance Marketers, while creative minds can thrive as Media Planners, Ad Film Makers, or Social Media Managers, driving engagement across digital platforms. The program also prepares students to navigate the evolving creator economy, making them ideal candidates for roles like Influencer Marketing Coordinator, where strategic thinking meets cultural relevance.
