ATLAS ISDI and XDG मुंBAI Bring the Future of AR and AI-Powered Content Creation to Campus

As emerging technologies continue to reshape the creative economy, it has become increasingly important for design students to gain hands-on exposure to the tools and workflows driving innovation across industries. Reinforcing its commitment to future-focused learning, ISDI, ATLAS SkillTech University, recently collaborated with XDG मुंBAI to host the YouTube AR Effect Creator Workshop, an immersive learning experience that introduced students to the rapidly evolving world of augmented reality (AR), generative AI and digital content creation.

The workshop brought together students, industry professionals and members of the creator ecosystem to explore how new technologies are transforming the way immersive digital experiences are designed, developed and deployed.

Understanding the Next Generation of Creator Tools

At the heart of the workshop was Google’s YouTube AR Effect Creator tool, a new platform that enables creators to design and publish interactive augmented reality effects directly for YouTube Shorts. Participants were introduced to the platform’s capabilities and gained practical experience in navigating its interface, understanding its workflows and testing their creations in real time.

The workshop demonstrated how the latest generation of AR tools is making immersive content creation more accessible than ever before. Unlike traditional AR development environments that often require advanced programming skills, creator-focused platforms such as YouTube AR Effect Creator are lowering barriers to entry and enabling designers, storytellers and content creators to experiment with spatial experiences through intuitive workflows.

For students interested in design, technology and digital media, this exposure provided valuable insight into the future of content creation and audience engagement.

Exploring the Role of Generative AI in AR Development

A key focus of the workshop was the growing role of artificial intelligence in accelerating creative workflows. Participants explored how multimodal AI tools can be used to generate assets, refine ideas and streamline various stages of the AR development process.

The sessions highlighted how creators can leverage AI-powered platforms to develop visual elements, optimize assets and create interactive experiences more efficiently. Students were also introduced to prompt engineering techniques and methods for integrating AI-generated assets into AR environments.

By understanding these emerging workflows, participants gained first-hand knowledge of how AI is increasingly becoming an integral part of design, development and creative production across industries.

Learning from Industry Experts

The workshop was led by an accomplished panel of creators and technology professionals who shared practical insights from their experiences working at the forefront of immersive technology.

The expert speakers included:

• Aakash Mansukhani, Multi-Award-Winning Creator, AR Developer and 3D Printing Expert
• Krunal MB Gediya, Co-Head, XDG मुंBAI and Prototyper
• Jeetesh Singh, Co-Head, XDG मुंBAI and XR Developer
• Meet Kacha, Creative Technologist at AiYO

Through demonstrations, discussions and behind-the-scenes breakdowns of successful projects, the speakers provided participants with a deeper understanding of the creative and technical decisions involved in building engaging AR experiences. Their industry perspectives helped bridge the gap between classroom learning and real-world application.

From Concept to Live Deployment

One of the most valuable aspects of the workshop was its end-to-end approach. Participants were guided through the complete creative journey from ideation and asset creation to testing and deployment on YouTube Shorts.

This hands-on experience allowed students to see how ideas move from concept to execution using industry-relevant tools and workflows. By engaging directly with the platforms and technologies being adopted by creators worldwide, students developed practical skills that are increasingly sought after in the digital and creative industries.

Building Industry-Academia Collaboration

The collaboration between ATLAS ISDI and XDG मुंBAI reflects the university’s broader vision of creating meaningful connections between academia and industry. By partnering with leading developer communities, creator networks and technology experts, ATLAS ISDI continues to provide students with opportunities to engage with emerging technologies and evolving industry practices.

As technologies such as augmented reality, artificial intelligence and spatial computing continue to advance, experiences like the YouTube AR Effect Creator Workshop ensure that students remain equipped with the knowledge, skills and industry exposure needed to thrive in the future of work.

Through initiatives like these, ATLAS SkillTech University continues to empower learners to become creators, innovators and leaders in an increasingly technology-driven world.