Russ Winer
Professor of Marketing,
NYU Stern School of Business
Prof. Russell S. Winer is the William Joyce Professor of Marketing and Deputy Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, a research monograph, Pricing, and has co-edited The History of Marketing Science and The Routledge Companion to Strategic Marketing. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is Editor Emeritus of the Journal of Interactive Marketing.
