The course is facilitated by seasoned instructors with rich industry and academic backgrounds. This forward-looking curriculum brings together the conceptual and hands-on learning together while tackling real-world scenarios to refine the higher level strategic thinking as well as day to day operational skills. The program seamlessly incorporates emerging trends, digital strategies, and ethical marketing practices. Programs Graduates emerge as leaders equipped with the expertise and compassion to excel in a constantly evolving marketing landscape.
Subject | Foundation/Opportunity |
|---|---|
Trimester I (Common) | |
Marketing in the Digital Age | Foundation |
Trimester II (Marketing) | |
Consumer Buying Behaviour | Foundation |
Marketing Strategy | Foundation |
Trimester III (Marketing) | |
Selling and Negotiations | Sales Executive/Manager |
Product Management | Product Manager/Owner |
Advertising and PR | Advertising/Public Relations |
Rural Marketing | Rural Maketing |
Trimester IV (Marketing) | |
Brand Management | Brand Management |
Marketing Analytics | Research/Analytics |
B2B Marketing | Corporate Sales |
Retail Marketing | Retail Marketing/Strategy |
Trimester V (Marketing) | |
E-commerce Marketing | E-commerce |
Media Management | Media Buying/Selling/Planning |
Service Marketing | Customer Service/Experience |
Data Privacy and Technology | Data/Technology Expert |
# | Subject | Marks | Content Cue |
|---|---|---|---|
1. | Internal Evaluation | 60 |
|
2. | External Evaluation | 40 |
|
Trimester 1-2 | Trimester 3 | Trimester 4 | Trimester 5 |
|---|---|---|---|
Foundation/Domain Exposure | Sales/Product/Advertising/Public Relations | Brand Management/Research and Analytics/Retail/Corporate Sales | Customer Service/Customer Experience/Media Management/E-commerce |
Our students have gone on to work with leading designers across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
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