SMC - School of Media &
Communication
Admission Process
Bachelor of Arts (B.A) in Digital Media
and Communication – 3 years
Master of Business Administration (MBA)
in Digital Marketing & Advertising – 2 years
Why study at SMC- School of Media &
Communication?
The futuristic education offered at the SMC- School of Media & Communication opens minds and inspires innovation. With a curriculum based on real-world industry needs, you have the right tools to unleash your creativity and be a changemaker. Collaborate and learn from the masters of the industry and set the ball rolling towards a career that revolutionises the way things are done.
Eligibility
Age limit
The upper age limit is 21 years,
at the time of application
Educational qualification
Students who have appeared for 10 + 2 examination, (e.g. A level, CBSE, HSC, IBDP, ISC, etc.) or its equivalent in any discipline (e.g. Science, Commerce, Arts)
A unique selection process
ATLAS SMC Challenge:
Undergraduate
The primary objective of the ATLAS SMC Challenge:Undergraduate is to get to know you better and evaluate if SMC is the right home for you for the next 3 years. The challenge is a holistic evaluation of your skills, passions and aspirations. Through this selection process, we are looking for the innovators of tomorrow who have a burning desire to pursue a career in media and communication.
So, set yourself on a path to empower the world and make a difference.
Aptitude
Test
Time Limit
80 mins
Weightage
30%
| 1. General Awareness | 3. Logical Reasoning |
| 2. English | 4. Maths |
Group
Discussion
Weightage
25%
The second step is a group discussion
The group discussion will help measure your ability to communicate ideas and work in a team, and general awareness.
Personal
Interview
Weightage
15%
The third step is an interview that aims to measure your open-mindedness and willingness to learn to gauge your interest in the field.
It also allows the Admission Team to evaluate your communication skills and get a deeper insight into your academics, extra-curricular participation, and internships.
In addition, 20% weightage will be given to the candidate’s score in grade 12th
10% weightage will be given to the statement of purpose (SOP) submitted by the candidate
Key Dates
To be Announced
Cycle
Current Cycle
Application
Deadline
3rd June 2022
Assessment
Date
10th June 2022
Result
Announcement
20th June 2022
Acceptance
Deadline
Payment of
Enrolment Fees
27th June 2022
Annual Fee
Payment
Deadline
4th July 2022
Cycle
Round 1
Round 2
Round 3
Application
Deadline
11th Apr 2022
To be announced
Assessment
Date
7th Feb 2022
5th Jun 2022
Result
Announcement
7th Feb 2022
5th May 2022
20th Jun 2022
Acceptance
Deadline
Payment of
Enrolment Fees
17th Feb 2022
20th May 2022
2nd Jul 2022
Annual Fee
Payment
Deadline
30th May 2022
4th Jun 2022
15th Jul 2022
Fee Structure
Break-up
Fees
(First Year Studies)
Application
₹3,000
Enrolment
₹35,000
Security Deposit
–
Tuition Fee
₹3,99,000
Total
₹4,37,000
Fees: Terms & Conditions
1. Application Fees for ATLAS SMC Challenge is non-refundable.
2. Registration & Admission fee is a one-time fee, payable only in the 1st year. Refund of Registration & Admission fee will be governed by the University’s Fee Refund Policy.
3. Interest free security deposit is payable on confirmation of admission and will be refunded on completion of chosen program. Security deposit will be forfeited if there are any dues during the program.
4. The Academic Semester fees are payable at the beginning of every semester as per the notified date.
5. There will be a nominal increase of 5% of Tuition fee every year.
6. Cost of materials used by students throughout the program is not included in the Tuition Fee.
7. Students can apply for refund with an application of admission withdrawal.
8. All refunds will be considered and governed as per Fee Refund and Guidelines Policy.
Eligibility
Age limit
NA
Educational qualification
Students who have completed a minimum of three-year graduate program or are currently in the final year of their graduate program in any discipline from any University recognised by the Association of Indian Universities (AIU) can apply.
A unique selection process
ATLAS SMC Challenge:
Postgraduate
The primary objective of the ATLAS SMC Challenge is to get to know you better and evaluate if SMC is the right home for you for the next 2 years. The challenge is a holistic evaluation of your skills, passions and inspirations. Through this selection process, we are looking for the innovators of tomorrow who have a burning desire to pursue a career in communication management.
So, set yourself on a path to empower the world and make a difference.
Aptitude Test /
Competitive Examination
Weightage
20%
The first step is a submission of the results at any one of the following entrance tests
– GMAT, CAT, XAT, MAT, NMAT, CMAT, ATMA or any state CET tests.
If you have not appeared for any of the above-mentioned entrance tests, you will have to go through the entrance exam conducted by ATLAS SkillTech University.
Group
Discussion
Marks
50
Weightage
30%
The second step is a group discussion
The group discussion will help measure your ability to communicate ideas and work in a team, and general awareness.
Personal
Interview
Marks
50
Weightage
30%
The third step is an interview that aims to measure your open-mindedness and willingness to learn to gauge your interest in the field and your previous work.
It also allows the Admission Team to evaluate your communication skills and get a deeper insight into your academics, extra-curricular participation, and internships.
Key Dates
To be Announced
Current Cycle
Round 2
Application
Deadline
30th May 2022
To be announced
Group Discussion
Personal Interview
31st May 2022
Result
Announcement
5th June 2022
Acceptance
Deadline
Payment of
Enrolment Fees
10th June 2022
Annual Fee
Payment
Deadline
30th June 2022
15th Jul 2022
Fee Structure
Break-up
Fees
Application
₹1,500
Enrolment
₹45,000
Tuition 1st Year
₹5,00,000
Tuition 2nd Year
₹5,00,000
Total
Fees: Terms & Conditions
1. Payments of all fees is via, an online payment link available on our website on the admissions application process.
2. Application fee is non-refundable.
3. Admission fee is payable as per the instructions given in the offer letter.
4. The tuition fees are payable at the beginning of every academic year. The first year tuition fees of Rs. 500000/- has to be paid as per the instructions given in the offer letter and the second year tuition fees of Rs. 500000/- would be due in April 2023.
5. Cost of materials used by students throughout the program are not included in the academic fee.
6. All refunds will be considered and governed as per the ATLAS SkillTech University & UGC refund & guidelines policy.
FAQs
For the Undergraduate Program, candidates currently in 12th grade & will be appearing for a 10 + 2 examination (e.g.: IGCSE- A levels, CBSE, HSC, IBDP, ISC etc.), or its educational equivalent in any discipline (e.g.: Science, Commerce, Arts) with an interest in Digital Media & Advertising are eligible to apply.
For the Postgraduate Program, students who have completed a minimum of three-year graduate program or are currently in the final year of their graduate program in any discipline from any University recognised by the Association of Indian Universities (AIU) can apply.
For UG, candidates have to pay a one-time non-refundable fee of ₹3000 to apply for a program at ATLAS SkillTech University.
For PG, candidates have to pay a one-time non-refundable fee of ₹1500 to apply for a program at ATLAS SkillTech University.
The statement of purpose must be a 300-word write-up that highlights your driving force in pursuing the program of your choice. You can talk about your background and things you are passionate about, and your achievements and life-changing events. We want to grab from your statement what drives and motivates you every morning and what you wish to create for the future.
You will receive an email from team ATLAS informating you about your selection/ rejection
The schedule for the program will be communicated to you over an email by team ATLAS
The Placement Cell at the ATLAS SkillTech University aims to cater to each student’s needs and provide them with unique opportunities based on their skillset and experience level.
The average pay package will depend on the program completed and the students’ experience and competence.
