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ATLAS Student Research and Development Cell (SRDC), is a dynamic and vibrant platform within our university that empowers students to explore, innovate, and contribute to the world of research and development. SRDC serves as a catalyst for fostering a culture of curiosity, critical thinking, and hands-on learning among students. It provides a dedicated space where aspiring researchers, inventors, and problem solvers can collaborate, experiment, and turn their ideas into reality. Through a range of exciting initiatives, mentorship programs, and cutting-edge resources, the SRDC aims to nurture the next generation of scholars and innovators, empowering them to make meaningful contributions to their fields and create a positive impact on society.
Spark students' curiosity and inspire them to delve into diverse disciplines, encouraging exploration, questioning and deep understanding.
Nurture students' ability to analyse complex problems, develop innovative approaches and propose creative solutions through research and development.
Cultivate a collaborative environment where students engage in interdisciplinary teamwork, exchanging ideas and enhancing their learning through shared knowledge.
Connect students with experienced faculty, researchers and industry professionals who provide invaluable mentorship, refining research ideas, methodologies and offering expert advice.
Organise workshops, training programs and seminars to equip students with essential research skills, from methodologies and data analysis to experimental techniques and academic writing.
Fuel students' passion for innovation and entrepreneurship by providing resources, networking opportunities and guidance to transform research outcomes into tangible products, services or entrepreneurial ventures.
Offer platforms such as conferences, symposiums, exhibitions and publications for students to showcase their research work, gain recognition, receive valuable feedback and contribute to the advancement of knowledge.
Encourage collaborations between students, industry partners and the community to tackle real-world challenges, creating practical applications and positive societal impact.
Publications in Peer Reviewed Refereed Journals name
Publications in Peer Reviewed Refereed Journals name
Volume 9
Issue 4
December 2022
Journal : International Journal of Multidisciplinary Educational Research
Pages : 760-772
ISSN : 2348-1269
Impact Factor : 7.17
Volume 11,
Issue 11(4)
November 2022
Journal : International Journal of Multidisciplinary Educational Research
Pages : 119-123
ISSN : 2277-7881
Impact Factor : 8.017
Volume 4
Issue 6
Journal : International Journal of Multidisciplinary Research
Pages : 1-6
ISSN : 2582-2160
Impact Factor : 9.24
Volume 4
Issue 6
Journal : International Journal for Multidisciplinary Research
Pages : 1-7
ISSN : 2582-2160
Impact Factor : 9.24
Volume 4
Issue 6
Journal : International Journal of Multidisciplinary Research
Pages : 1-8
ISSN : 2582-2160
Impact Factor : 9.24
Volume 10
Issue 11
January 2023
Journal : International Journal of Creative Research Thoughts
Pages : d605-d611
ISSN : 2320-2882
Impact Factor : 7.97
Volume 10
Issue 11
, November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 1431-1436
ISSN : 2455-6211
Impact Factor : 7.429
Volume 9
Issue 11
November 2022
Journal : Journal of Emerging Technologies and innovative Research
Pages : f1488-f156
ISSN : 2349-5162
Impact Factor : 7.95
Volume 10
Issue 11
November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 494-497
ISSN : 2455-6211
Impact Factor : 7.429
Volume 10
Issue 11
November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 543-550
ISSN : 2455-6211
Impact Factor : 7.429
Volume 9
Issue 4
November 2022
Journal : International Journal of Research and Analytical Reviews
Pages : 731-738
ISSN : 2348-1269
Impact Factor : 7.17
Volume 10
Issue 11
November 2022
Journal : International Journal of Creative Research Thoughts
Pages : c39-c44
ISSN : 2320-2882
Impact Factor : 7.97
Volume 8
Issue 5
September-October 2022
Journal : International Journal of Advance Research, Ideas and Innovations in Technology
Pages : 276-280
ISSN : 2454-132X
Impact Factor : 6.078
Volume 9
Issue 11
November 2022
Journal : Journal of Emerging Technologies and Innovative Research
Pages : d196-d202
ISSN : 2349-5162
Impact Factor : 7.95
Volume 10
Issue 11
November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 635-641
ISSN : 2455-6211
Impact Factor : 7.429
Volume 8
Issue 5
September-Octobe 2022
Journal : International Journal of Advance Research, Ideas and Innovations in Technology
Pages : 260-265
ISSN : 2454-132X
Impact Factor : 6.078
Volume 8
Issue 5
September-Octobe 2022
Journal : International Journal of Advance Research, Ideas and Innovations in Technology
Pages : 233-240
ISSN : 2454-132X
Impact Factor : 6.078
Volume 10
Issue 11
December 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 894-900
ISSN : 2455-6211
Impact Factor : 7.429
Volume 9
Issue 4
November 2022
Journal : International Journal of Research and Analytical Reviews
Pages : 185-191
ISSN : 2348-1269
Impact Factor : 7.17
Volume 9
Issue 11
November 2022
Journal : Journal of Emerging Technologies and Innovative Research
Pages : a948-a953
ISSN : 2349-5162
Impact Factor : 7.95
Volume 7
Issue 11
November 2022
Journal : International Journal of Novel Research and Development
Pages : b379-b385
ISSN : 2456-4184
Impact Factor : 8.76
Volume 7
Issue 11
November 2022
Journal : International Journal of Novel Research and Development
Pages : b655-b663
ISSN : 2456-4184
Impact Factor : 8.76
Volume 10
Issue 11
November 2022
Journal : International Journal of Creative Research Thoughts
Pages : d755-d762
ISSN : 2320-2882
Impact Factor : 7.97
Volume 7
Issue 11
November 2022
Journal : International Journal of Scientific Development and Research
Pages : 1097-1102
ISSN : 2455-2631
Impact Factor : 8.15
Volume 7
Issue 11
November 2022
Journal : International Journal of Scientific Development and Research
Pages : 1103-1111
ISSN : 2455-2631
Impact Factor : 8.15
Volume 7
Issue 11
November 2022
Journal : International Journal of Scientific Development and Research
Pages : 1058-1062
ISSN : 2455-2631
Impact Factor : 8.15
Volume 9
Issue 11
November 2022
Journal : Journal of Emerging Technologies and Innovative Research
Pages : d368-d374
ISSN : 2349-5162
Impact Factor : 7.95
Volume 8
Issue 11
September-October 2022
Journal : International Journal of Advance research, Ideas and Innovations in Technology
Pages : 286-294
ISSN : 2454-132X
Impact Factor : 6.078
Volume 10
Issue 11
November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 867-875
ISSN : 2455-6211
Impact Factor : 7.429
Volume 8
Issue 11
September-October 2022
Journal : International Journal of Advance Research, Ideas and Innovations in Technology
Pages : 281-285
ISSN : 2454-132X
Impact Factor : 6.078
Volume 10
Issue 11
November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 901-905
ISSN : 2455-6211
Impact Factor : 7.429
Volume 8
Issue 5
September-October 2022
Journal : International Journal of Advance Research, Ideas and Innovations in Technology
Pages : 270-275
ISSN : 2454-132X
Impact Factor : 6.078
Volume 7
Issue 11
November 2022
Journal : International Journal of Novel Research and Development
Pages : b484-b491
ISSN : 2456-4184
Impact Factor : 8.76
Volume 7
Issue 11
November 2022
Journal : International Journal of Scientific Development and Research
Pages : 1297-1301
ISSN : 2455-2631
Impact Factor : 8.15
Volume 9
Issue 11
November 2022
Journal : International Journal of Research and Analytical Reviews
Pages : 73-79
ISSN : 2349-5138
Impact Factor : 7.17
Volume 10
Issue 11
November 2022
Journal : International Journal of Creative Research Thoughts
Pages : d16-d21
ISSN : 2320-2882
Impact Factor : 7.97
Volume 10
Issue 11
November 2022
Journal : International Journal of All Research Education and Scientific Methods
Pages : 629-634
ISSN : 2455-6211
Impact Factor : 7.429
Volume 7
Issue 11
November 2022
Journal : International Journal of Novel Research and Development
Pages : b648-b654
ISSN : 2456-4184
Impact Factor : 8.76
Volume 4
Issue 6
Journal : International Journal of Multidisciplinary Research
Pages : 1-7
ISSN : 2582-2160
Impact Factor : 9.24
Volume 7
Issue 11
November 2022
Journal : International Journal of Novel Research and Development
Pages : c11-c17
ISSN : 2456-4184
Impact Factor : 8.76
Volume 10
Issue 11
November 2022
Journal : International Journal of Creative Research Thoughts
Pages : e275-e280
ISSN : 2320-2882
Impact Factor : 7.97
Editor : Dr. Varsha Agarwal
No. of Chapters : 24
ISBN No. : 978-93-91260-71-2
| S No. | Chapter Title | Student Authors |
|---|---|---|
| 1 | Best Digital Marketing Strategies for Reducing Cart Abandonment Rates | Neel Kamdar, Khushi Joshi, Tejaswita Singh |
| 2 | Best Digital Marketing Strategies for Start-Ups | Divya Maheshwari, Ishika Singhvi, Mahek Patel, Chitwansingh Keer |
| 3 | Black Friday as a Sales Driver-Is it Effective | Ananya Anupam Sharma, Keyan Boorzeen Dantra, Shitika Sandeep Sharma |
| 4 | Consumer Exploitation by Impulsive Buying | Tanush Saraogi, Sujaan Sanghvi |
| 5 | Difference between Affiliate Marketing and Digital Marketing | Pratham Talreja, Manasvi Daftary, Shreya Thakkar, Ankit Pingol, Sarah Jain |
| 6 | Evolution of Marketing strategies to target Millennials and Generation Z | Aryan Honawar |
| 7 | Five Video Content Marketing Myths You Must Discard | Dhanraj Tapase, Ansh Rathod |
| 8 | Growth Strategies to Increase Zomato’s Market Share | Imaan Hamid |
| 9 | How does the Brand Image of a Company affect its Customer Loyalty in Various different Business Industries? | Kanishk Shah, Vansh Sutaria, Dhruvi Mehta, Kush Gada, Vanshika |
| 10 | Impact of Advertising on Consumer Behaviour | Rayansh Poladia, Arjun Mehta, Dhruv Rambhia |
| 11 | Impact of COVID-19 on the Indian Economy | Yashasvi Mehta |
| 12 | Influence of Product Packaging in Competitive Marketing | Shipra Anil Yadav |
| 13 | Influence of social media on Online Shopping | Mitali Bhavish Bhutta |
| 14 | INSYNC’s Customer Base Increases through Social Media Marketing | Sarrah Hararwala |
| 15 | Marketing Strategies of Luxury Brands | Nandini Poddar, Ananya Bhala, Medhansh Nagpal, Adithya Warrier, Vatsal Navsariwala, Jenish Jain |
| 16 | Marketing Strategies used by Nestle India for Maggi’s Revival | Ajab Cutleiwala, Archie Arora, Janhavi Anand, Gautam Patel |
| 17 | Online Shopping: How Customers See It | Chaitanya Tolani, Ishan Tarwani |
| 18 | Perceived Quality Compared to the Actual Quality of Products | Prem Seta, Hardik Jain, Ujal Jain |
| 19 | Poorly Executed Market Research | Raghib Jawed, Nirmay Shah, Jainav Thakur |
| 20 | Pre and Post COVID Situation Analysis of Stock Market | Vansh Mehta |
| 21 | Purchase decisions of Gen Z and Gen Y Influenced by New Age and Technology | Simoni Jain |
| 22 | Should Companies Change their Promotional Strategies in Order to Increase their Customer Base and Sales Revenue? | Bhoomi Gupta, Anirudh Khaitan, Hriday Bhanushali |
| 23 | The Effects of Businesses and Human Activities on Biodiversity | Dev Rachh, Meet Gandhi, Arya Manania, Krish Kothari, Ranveer Desai |
| 24 | Usage of Social Media Marketing to Influence Customers | Abhijay Tholia |
| S No. | Chapter Title |
|---|
| 1 |
Neel Kamdar, Khushi Joshi, Tejaswita Singh |
| 2 |
Divya Maheshwari, Ishika Singhvi, Mahek Patel, Chitwansingh Keer |
| 3 |
Ananya Anupam Sharma, Keyan Boorzeen Dantra, Shitika Sandeep Sharma |
| 4 |
Tanush Saraogi, Sujaan Sanghvi |
| 5 |
Pratham Talreja, Manasvi Daftary, Shreya Thakkar, Ankit Pingol, Sarah Jain |
| 6 |
Aryan Honawar |
| 7 |
Dhanraj Tapase, Ansh Rathod |
| 8 |
Imaan Hamid |
| 9 |
Kanishk Shah, Vansh Sutaria, Dhruvi Mehta, Kush Gada, Vanshika |
| 10 |
Rayansh Poladia, Arjun Mehta, Dhruv Rambhia |
| 11 |
Yashasvi Mehta |
| 12 |
Shipra Anil Yadav |
| 13 |
Mitali Bhavish Bhutta |
| 14 |
Sarrah Hararwala |
| 15 |
Nandini Poddar, Ananya Bhala, Medhansh Nagpal, Adithya Warrier, Vatsal Navsariwala, Jenish Jain |
| 16 |
Ajab Cutleiwala, Archie Arora, Janhavi Anand, Gautam Patel |
| 17 |
Chaitanya Tolani, Ishan Tarwani |
| 18 |
Prem Seta, Hardik Jain, Ujal Jain |
| 19 |
Raghib Jawed, Nirmay Shah, Jainav Thakur |
| 20 |
Vansh Mehta |
| 21 |
Simoni Jain |
| 22 |
Bhoomi Gupta, Anirudh Khaitan, Hriday Bhanushali |
| 23 |
Dev Rachh, Meet Gandhi, Arya Manania, Krish Kothari, Ranveer Desai |
| 24 |
Abhijay Tholia |
Editor : Dr. Varsha Agarwal
No. of Chapters : 24
ISBN No. : 978-93-91260-74-3
| S No. | Chapter Title | Student Authors |
|---|---|---|
| 1 | A Study on Factors Influencing Luxury Auto-Buyers | Harsh Ramuka, Sanya Dhruv |
| 2 | A Study on Rise of social media | Emanuel Chauhan |
| 3 | A Study on Zara’s Evolution of the Marketing Model | Nishit Mehta, Freet Jain, Vanshika Purohit, Shivani Patil, Krishit Jain |
| 4 | Best Digital Marketing Strategy for Start-ups | Ronit Kapoor |
| 5 | Emerging Marketing Opportunities in Sports and its Capitalisation | Krishna Gursahani, Saniya Shroff, Aamna Gani, Ammar Tinwala, Maryam Chashmawala |
| 6 | Evolution of Social Media Marketing | Riya Patwal |
| 7 | How Advertising Impacts Consumer Behavior! | Zain Moon, Shrut Gala |
| 8 | Impact of Brand Image on Customer Loyalty with the Mediating Role of Customer Satisfaction and Brand Awareness | Sambhav Jain |
| 9 | Impact of Consumer Behaviour Based on Influencer Marketing | Sean Barboza, Zayan Dholoo, Raaj Bakhru, Aditya Serrao, Vansh Shah |
| 10 | Impact of Global Inflation on the Indian Economy | Vidhin Shah, Binoy Shah |
| 11 | Manipulations Tactics: Ways Brands can get more Customers | Richa Asawa, Krisha Panchal, Archi Patel, Anushka Chordiya, Akshada Khivansara |
| 12 | Modern Marketing Tactics and Paradigm for Success | Mehek Upadhyaya |
| 13 | Online Shopping vs Offline Shopping | Yohan Gupta |
| 14 | Online Shopping: How Customers See It | Mohit Bhagat, Armaan Talwar, Naman Mehta, Dhruv Mehta, Varun Upadhyay |
| 15 | Parle Products Leading in Market | Maulik Ranka |
| 16 | Relationship between Influencer Marketing and Lifestyle Branding | Dia Kewalramani, Mahek Nayak, Ranvir Gaur, Dhananjay Vardhan |
| 17 | Renowned Brands Akin to Quality | Dhruv Dabral |
| 18 | Rise of Content Marketing | Durvesh Patankar, Aditya Dhanak |
| 19 | Social Media Strategies to Drive Customer Engagement | Ria Jaitley, Rushil Sarawgi, Eklaveya Sethi, Devansh Chandarana |
| 20 | Tesla in the UK Market | Aarya Seth |
| 21 | The Best Digital Marketing Strategy for Startups | Rayan Hegde, Daksh Chheda, Arya Punjabi |
| 22 | The Effect of social media on buying choices | Rida Sakarwalla, Muntaha Karim, Farhan Contractor |
| 23 | The Far-Reaching Effects of E-Commerce Globally | Nityanand Shetty, Aravind Krishna, Shivansh Mahajan, Yugam Dedhia, Harshil Khimani, Dev Parekh |
| 24 | What is Social Marketing Mix Strategy | Harjas Singh Saini |
| S No. | Chapter Title |
|---|
| 1. |
Harsh Ramuka, Sanya Dhruv |
| 2. |
Emanuel Chauhan |
| 3. |
Nishit Mehta, Freet Jain, Vanshika Purohit, Shivani Patil, Krishit Jain |
| 4. |
Ronit Kapoor |
| 5. |
Krishna Gursahani, Saniya Shroff, Aamna Gani, Ammar Tinwala, Maryam Chashmawala |
| 6. |
Riya Patwal |
| 7. |
Zain Moon, Shrut Gala |
| 8. |
Sambhav Jain |
| 9. |
Sean Barboza, Zayan Dholoo, Raaj Bakhru, Aditya Serrao, Vansh Shah |
| 10. |
Vidhin Shah, Binoy Shah |
| 11. |
Richa Asawa, Krisha Panchal, Archi Patel, Anushka Chordiya, Akshada Khivansara |
| 12. |
Mehek Upadhyaya |
| 13. |
Yohan Gupta |
| 14. |
Mohit Bhagat, Armaan Talwar, Naman Mehta, Dhruv Mehta, Varun Upadhyay |
| 15. |
Maulik Ranka |
| 16. |
Dia Kewalramani, Mahek Nayak, Ranvir Gaur, Dhananjay Vardhan |
| 17. |
Dhruv Dabral |
| 18. |
Durvesh Patankar, Aditya Dhanak |
| 19. |
Ria Jaitley, Rushil Sarawgi, Eklaveya Sethi, Devansh Chandarana |
| 20. |
Aarya Seth |
| 21. |
Rayan Hegde, Daksh Chheda, Arya Punjabi |
| 22. |
Rida Sakarwalla, Muntaha Karim, Farhan Contractor |
| 23. |
Nityanand Shetty, Aravind Krishna, Shivansh Mahajan, Yugam Dedhia, Harshil Khimani, Dev Parekh |
| 24. |
Harjas Singh Saini |
Join SRDC and unlock a world of endless possibilities, where passion meets purpose and innovation shapes the future.
Tower 1- Equinox Business Park,
Off Bandra-Kurla Complex (BKC)
LBS Marg, Kurla West,
Mumbai- 400070
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