Rooted in human values and customer-centricity, students engage in hands-on learning experiences through multiple projects as they work on real-world challenges to sharpen strategic thinking and execution skills. The program seamlessly integrates the latest trends in digital media, digital marketing, and advertising strategies. Students are also exposed to the aspects related to data privacy and ethical use of data as these are going to be key areas in the digital media domain. Graduates emerge as proficient leaders, well-versed in leveraging digital platforms to drive impactful marketing campaigns in today’s dynamic business environment.
Subject | Foundation/Opportunity |
|---|---|
Trimester I (Common) | |
Introduction to Digital Marketing | Foundation |
Trimester II (Digital Marketing) | |
Meta Bussiness and Google Suits | Digital Marketing/SEM |
Introduction to Design Tools – I | Content Marketing |
Trimester III (Digital Marketing) | |
Advanced SEO & SEM Strategy | SEO/SEM/Digital Marketing |
Advertising & PR | Advertising/Public Relations/CorpCom |
Advanced Design Tools | Content Marketing |
Selling and Negotiations | Sales |
Trimester IV (Digital Marketing) | |
Social Media Marketing | Social Media Marketing |
Web and Data Analytics | Research and Analytics |
Brand Management | Brand Management |
PR & Crisis Communication | Public Relation/CorpCom |
Trimester V (Digital Marketing) | |
Media Ethics and Legalities | Media Marketing |
Data Mining and Visualization | Research and Analytics |
Media Management | Media Buying/Selling/Planning |
E-commerce Management | E-commerce |
# | Subject | Marks | Content Cue |
|---|---|---|---|
1. | Internal Evaluation | 60 |
|
2. | External Evaluation | 40 |
|
Trimester 1-2 | Trimester 3 | Trimester 4 | Trimester 5 |
|---|---|---|---|
Digital Marketing / Content | Seo/Advertising/Content Makreting/Sales | Corporate Com/ Research/Social Media Marketing/ Branding | Media Buying & Selling/Analytics/E-commerce |
Our students have gone on to work with leading designers across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
Tower 1- Equinox Business Park,
Off Bandra-Kurla Complex (BKC)
LBS Marg, Kurla West,
Mumbai- 400070
UG Degree Programs
BBA : +91 84339 10206
B.Des : +91 77188 65341
B.Tech : +91 89768 70842
PG Degree Programs
MBA : +91 73044 64621
M.Des : +91 7304464514
