Fashion Communication & Styling:
Fashion Media & Creative Direction
Fashion Media & Creative Direction
Shaping storytellers who influence fashion and culture.
Fashion Communication & Styling:
Fashion Media & Creative Direction
Fashion Media & Creative Direction
Shaping storytellers who influence fashion and culture.
Fashion Communication & Styling:
Fashion Media & Creative Direction
Fashion Media & Creative Direction
Shaping storytellers who influence fashion and culture.
Duration
4 Year Degree - B.Des
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
This program empowers students to become creative leaders in fashion media and communication, blending storytelling, styling, digital content, and emerging technologies. Students explore fashion styling, brand communication, content creation, digital campaigns, and trend forecasting while leveraging AI tools, social media, and immersive platforms. Hands-on projects, industry collaborations, and live experiences build skills in digital storytelling, influencer strategy, and brand innovation. Graduates are prepared for careers as fashion stylists, digital creators, PR specialists, trend forecasters, and creative directors, emerging as trend-savvy professionals who shape fashion culture in a rapidly evolving, tech-driven world.
Fashion & Celebrity Stylist
Fashion Influencer & Digital Creator
Fashion Content Creator
Trend & Culture Forecaster
Fashion
PR
PR
Communication
Specialist
Specialist
Fashion Brand & Marketing Strategist
Poonam
Mishra
Mishra
Belinda
Bawa
Bawa
Mourya
Dandu
Dandu
Aarushi
Purohit
Purohit
Abhilasha Bhujbal
Sonika
Tewari
Tewari
Heena Sachdeva
Vipul
Mane
Mane
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Agnijit
Tarafdar
Tarafdar
Ishi
Srivastava
Srivastava
Seerat
Rizvi
Rizvi
Mandeep
Kaur
Kaur
Anuradha
Likhite
Likhite
Anurag
Dubey
Dubey
Mohit
Bhardwaj
Bhardwaj
Prakriti
Talsera
Talsera
Our Globally Benchmarked Curriculum
Semester 1
Laying the foundation for creative thinking and design. Students explore core principles, visual language, and problem-solving skills that prepare them for future learning.
Design Research 1
Use design thinking and visual methods to explore, research, observe patterns, reflect on insights, and craft compelling stories that communicate ideas, inspire action, and create meaningful impact.
Design Studio 1
Design Studio 1 introduces creative exploration through design thinking, observation, research, and storytelling. Students develop problem-solving, visual communication, and reflective practice skills to address real-world challenges.
Drawing Fundamentals 1
Drawing Fundamentals 1 builds core visual skills through observation, sketching, composition, form and technical drawing. Students explore line, shape, proportion, and perspective to strengthen creative expression and design communication.
Imaging 1
Imaging 1 introduces digital and analog imaging techniques, exploring composition, light, and narrative. Students learn visual storytelling, image editing, and creative expression for design and communication.
Space and Materiality
Space and Materiality explores relationships between form, material, and environment. Students experiment with textures, structures, and spatial design to understand sensory impact, function, and creative possibilities.
History in Context to Objects
History in Context to Objects examines cultural, social, and historical influences on objects. Students analyze artifacts to understand design evolution, material significance, and contextual storytelling.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective
Semester 2
Building confidence in experimentation and observation, students engage in hands-on projects that develop analytical thinking and creativity. The semester deepens design practice, emphasizing research, advanced techniques, sustainability, and user experience, fostering innovation, collaboration, and readiness for real-world challenges.
Design Research 2
Design Research 2 advances research skills, emphasizing observation, data analysis, and user insights. Students apply research backed by design thinking to identify problems, generate solutions, and inform creative strategies.
Design Studio 2
Design Studio 2 builds on creative practice, guiding students to apply research, experimentation, and design thinking in real-world projects, developing problem-solving, collaboration, and visual storytelling skills.
Drawing Fundamentals 2
Drawing Fundamentals 2 deepens observational and visual storytelling skills. Students refine visual communication and expressive techniques for creative design solutions.
Imaging 2
Imaging 2 advances digital and analog imaging techniques, focusing on composition, storytelling, and post-processing. Students create visually compelling narratives and enhance design communication through images.
Sustainable System
Sustainable System explores eco-friendly design principles, material choices, and systemic thinking. Students analyze environmental impact, interdependence of various systems using, and integrate responsible practices into design processes.
Time
Time examines its role as a design element, influencing memory, narrative, information flow, and user experience. Students explore temporal dynamics to create meaningful, engaging designs.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective
Why our Year 1 outpaces every
other design school?
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.
Semester 3
Explore styling, photography, and visual storytelling. Apply concepts using digital media and emerging technologies.
The Fashion System
Introduces fashion industry structure, market levels, and sustainable practices, enabling students to understand production, trends, and responsible design strategies.
Psychology of Fashion
Examines consumer psychology and preferences, guiding students to design inclusive, personality-driven fashion experiences that resonate with diverse audiences.
Fashion Semiotics: Visual Language
Teaches techniques in visual communication, digital media, and narrative design to express fashion concepts effectively and creatively across platforms.
Fashion and Society
Explores international cultural influences on fashion, helping students understand social meanings, traditions, and cultural storytelling in contemporary fashion design.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Semester 4
Translate ideas into campaigns, visuals, and styled outputs. Refine narrative, execution, and technology-enhanced communication skills.
Business Models and New Markets
Explores fashion business models, global market trends, and digital transformations, equipping students to navigate the evolving fashion economy strategically and innovatively.
History of Fashion Theory
Studies fashion’s evolution from couture to ready-to-wear, analyzing cultural influences, historical contexts, and their impact on contemporary design practices.
Fashion Styling lab
Teaches styling through research, experimentation, and collaboration, enabling students to reinterpret fashion aesthetics and create visually compelling, innovative looks.
Visual Communication
Develops skills in narrative design and visual communication to effectively express fashion concepts, ideas, and brand stories across media platforms.
Fashion Photography Studio
Builds photography techniques and personal styling skills through hands-on studio practice, fostering creative expression and professional visual presentation.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Why our Year 2 outpaces every
other design
school?
other design
school?
ISDI School of Design
Industry-Integrated Learning
Links design with business and sustainability through real-world fashion systems.
Human-Centered Insight
Merges psychology and culture to design for diverse audiences.
Narrative Visual Expression
Builds strong storytelling through styling, photography, and digital media.
Other Design Schools
Limited Industry Focus
Prioritize aesthetics over business or sustainable practice.
Shallow User Understanding
Overlook psychology and cultural perspectives in design.
Skill-Only Approach
Emphasize technique without conceptual storytelling.
Semester 5
Develop larger projects integrating communication, media, styling, and AI/digital tools. Build critical thinking and experimentation skills.
Fashion Business Writing
Develops adaptable writing skills for fashion media, enhancing communication, storytelling, and effective collaboration within diverse industry contexts.
Speculative Fashion
Equips students to analyze consumer behavior, anticipate trends, and strategically plan for future shifts in the fashion industry.
Marketing of Fashion: Fundamentals
Introduces marketing approaches across digital and traditional media, helping students define target audiences and create impactful brand campaigns.
Fashion Digital Tools
Teaches design, animation, and digital storytelling tools to create engaging fashion narratives and enhance brand communication.
Research Methodology
Builds research and analytical skills to explore, address, and solve challenges in fashion communication, design, and industry practices.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Semester 6
Push creative boundaries with advanced media, campaigns, and tech-enabled styling projects. Develop future-ready problem-solving skills.
Visual Narrative Strategy
Teaches visual narrative strategies for art direction, enabling students to craft compelling, cohesive stories across fashion, film, and lifestyle projects.
Sartorial Mastery
Explores thematic styling, creative experimentation, and aesthetic innovation, allowing students to develop distinctive and concept-driven fashion expressions.
Branding for Luxury
Teaches luxury brand management through market analysis, consumer insights, and sustainable strategies, preparing students to position brands ethically and strategically.
Brand Narratives
Builds skills in creative writing and narrative techniques to communicate brand identity, values, and vision effectively across multiple media platforms.
Retail Atmospherics
Guides students to design immersive retail experiences, integrating visual merchandising principles and brand storytelling to engage and inspire consumers.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Why our Year 3 outpaces every
other design
school?
other design
school?
ISDI School of Design
Strategic Industry Readiness
Combines marketing, branding, and management to build business-savvy creative professionals.
Foresight & Research Focus
Integrates consumer analysis and trend forecasting with strong research methodology.
Storytelling Through Media
Blends digital tools, writing, and visual strategy to craft impactful brand narratives.
Other Design Schools
Limited Business Perspective
Focus mainly on design aesthetics with minimal exposure to fashion markets.
Reactive, Not Research-Driven
Seldom emphasize forecasting or analytical skills for future planning.
Fragmented Communication Approach
Teach visual or written skills in isolation without cohesive storytelling.
Semester 7
Engage in industry collaborations, live projects, and internships. Strengthen professional skills, portfolio, and digital fluency.
Capstone Ideation
Guides students to generate thesis ideas through trend analysis, creative direction, and visual storytelling, preparing for in-depth independent research and projects.
Capstone Research Methods
Builds skills for research papers, critical reviews, and ethical referencing, enabling clear, professional, and scholarly communication within the fashion and design context.
Brands in Digital Age
Teaches strategies for digital brand building, leveraging technology, media, and consumer engagement tools to create impactful online presence and campaigns.
Future Technology Tools
Explores innovative technologies shaping fashion communication, interactive design, and immersive experiences, preparing students to integrate tech-driven solutions creatively.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Semester 8
Showcase mastery in a comprehensive fashion communication project. Demonstrate creativity, storytelling, and readiness for a tech-driven global industry.
Capstone Resolution
Finalizes research through critical analysis, thorough documentation, and 2D/3D presentations, preparing students to communicate design concepts professionally and effectively.
Capstone Writing
Teaches structured academic writing, ethical referencing, and thesis book preparation, enabling students to present research and design work authoritatively.
Professional Practice and Ethics
Develops ethical reasoning, critical thinking, and interpersonal skills essential for responsible and effective professional practice in the fashion industry.
Business of Fashion
Equips students with skills to build, manage, and grow fashion ventures using innovative startup models and strategic business planning.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Why our Year 4 outpaces every
other design
school?
other design
school?
ISDI School of Design
Integrated Professional Skills
Courses teach financial literacy, ethics, management, and entrepreneurship within the curriculum.
Research-Driven Capstone
Courses conduct in-depth research and iterative design to produce user-centered solutions.
Polished Public Presentation
Documentation, Presentation, and Exhibition teach students to professionally showcase work, and communicate their process
Other Design Schools
Skills in Isolation
Professional or business skills are usually taught separately, not embedded in design learning.
Output-Centric Projects
Capstones often focus on final deliverables without structured research or iterative mentorship.
Limited Exposure
Projects are rarely documented or presented publicly, reducing real-world presentation experience.
02
Creative Aptitude Test
03
Portfolio Review + Interview
04
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
- Minimum 50% overall in Class XII
A-Levels (UK)
- Minimum grades A, B, or C in any 2 subjects
- Total of 3 subjects required
International Baccalaureate (IB)
A minimum of 24 points, including:
- 3 Higher Level (HL) subjects
- 3 Standard Level (SL) subjects
Application Fee: ₹3,500
Once you receive the offer letter, pay an enrollment fee of INR 50,000 and block your seat
Why Fashion Communication & Styling: Fashion Media & Creative Direction at ISDI x Parsons
Design That’s
Rooted in Reality
Rooted in Reality
Create for real people, real brands, and real-world contexts, from streetwear to couture to fashion activism.
Global DNA,
Local Insight
Local Insight
Study a curriculum shaped by Parsons and adapted for today’s fashion landscape in India and beyond.
The Studio is Just
the Beginning
the Beginning
Learn in fashion labs, makerspaces, and digital studios, but also in ateliers, stores, runways, and cities.
Taught by Designers Who
Work, Not Just Teach
Work, Not Just Teach
From luxury houses to indie labels, our faculty bring insider perspective and mentorship to every studio.
Build Your Label Before
You Graduate
You Graduate
Whether you launch your own brand or work with one, you’ll be ready, with a portfolio that opens doors.
Where concepts meet execution,
in and beyond the classroom.
At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
AJIO LUXE Internship
The AJIO Luxe Weekend offered students firsthand exposure to the luxury fashion industry, with 32 ISDI interns managing brand stalls and creating real-time social media content. They honed skills in engagement, marketing, and branding while networking with professionals, and earning strong mentorship feedback.
Paris Fashion Week
Paris Fashion Week gave students immersive exposure to the global fashion scene, working on styling, PR, and digital content for top brands. Guided by faculty, they built professional skills, explored Paris’s creative culture, and gained an unforgettable glimpse into international fashion.
Tokyo Fashion Week
Rakuten Fashion Week Tokyo immersed students in Japan’s vibrant fashion scene as they took on roles in styling, PR, and backstage coordination. Experiencing Tokyo’s blend of art and energy, they honed creative and professional skills in a fast-paced, unforgettable environment.
Pondicherry 2025 - Local immersion
The Pondicherry trip immerses fashion and lifestyle communication students in French-Tamil culture, Auroville’s sustainable living, and local craftsmanship, offering creative inspiration and deeper insight into how culture shapes design and identity.
International Faculty: Portfolio Reviews
FCS students across the three semesters showcased their portfolios to Prof Amanade Parsons The New School and received feedback.
BOUGAINVILLIEA
This project involved collaborating with a fashion and lifestyle brand to align its vision with market trends and consumer insights. Deliverables included a targeted campaign, social media calendar, and growth strategy—merging creativity with strategic planning for impactful results.
SHAAM MASTANI
A community center is a shared space for people and groups to connect and engage. For Baby Boomers, these centers can focus on entertainment and activities that match their interests and lifestyles.
HOARDER
Happy Hoarder celebrates the joy of small, guilt-free collections screenshots, takeout containers, and mini hotel shampoos. This fashion shoot embraces everyday keepsakes that spark happiness, proving that joy often lies in the little things we choose to keep.
SHY
Created from groundnut shells. Often considered agricultural waste, groundnut shells have garnered attention for their potential applications across various industries due to their unique chemical composition and properties.
BRAIN ROT
Fractured Streams captures the chaos of an overthinking mind where endless scrolling, numbness, and overstimulation blur creativity and memory. Through muted tones, neon bursts, and distorted reflections, it portrays a quiet, poetic unraveling of thoughts trapped in noise.
DHORA
This jewellery packaging is crafted from naturally dried maize leaves, coated for durability, woven into mats, and cut to shape, offering a stiff, sustainable alternative to bubble wrap envelopes.
Student Projects in Motion
Where creativity meets momentum
Sakshi Lakhani
Nabha Rane
Atulya Manishankar
Gina Vongeyer
Mahak Jain and group
Mannat Desai, Sanya K
Aarushi NC
Atulya Manishankar
Celina Jagtiani,
Ananya Pillai
Kareena Dusseja
Mannat Desai, Sanya
Kareena Dusseja
Vaidahee, Vaibhavi,
Aarushi NC
Aarushi NC
Student Voices: Real Voices from the Program
Hear from our students
I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.
Nandini Mehrotra
Class of 2025
I’ve learned a lot at ISDI. I have had a great support system and thanks to that I have joined a company as a Lead Designer
Shruthi Reddy
Class of 2025
We have learned so much about the industry. I am so happy to be practicing it now.
Mishti dedhia
Class of 2025
Ready to Build a Design Degree
that’s Built for the Real World?
Questions? We can read your mind
More questions?
Let our AI Assistant answer your queries
Questions? We can read your mind
Fashion Communication and styling is bridging the gap between the fashion world and communication. The curriculum at ATLAS ISDI is unique because:
- We have an innovation-focused curricular collaboration with Parsons
- We nurture creativity & innovation
- We focus on cultivating 360° fashion entrepreneurship skills
- We are distinct because we emphasise practical learning at new-age skill labs
- We are known for our real-world coursework
To apply for Fashion Communication & Styling at ATLAS ISDI School of Design & Innovation, candidates must:
- Have 50% in the 10+2 (or equivalent) from a recognised board
- Apply through the official admissions process
The selection process may include:
- Design aptitude assessment or creative task
- Personal interview
Portfolio submission may be required or recommended depending on the admission cycle.
There are many career roles one can apply for after finishing studying at Fashion Communication and styling. The roles are:
- Fashion Stylist
- Visual Merchandiser
- Fashion Communication or Media professional
- Brand or Content Strategist
- Art Director
- Backstage Management
- Content Manager
- Public Relations
- Fashion Publishing & Media
- Branding Strategist
Yes, ISDI's Fashion Communication & Styling provides its students with global exposure. We have:
- Summer internships
- Projects that focus on global exposure
- Art and cultural festivals
- Focusing on sartorial mastery with workshops led by global leaders
Yes, the curriculum taught at ISDI is globally aligned and accepted.
- Unique approach to interdisciplinary learning
- Globally benchmarked curriculum
- The curriculum was designed in collaboration with Parsons School of Design.
- Help the student integrate the business strategy
- Explore new media and channels for better understanding and strengthening skill sets
Internships and live projects impact the overall studies of the students. Internships help students with:
- Understanding the nitty-gritty of the field
- It exposes them to the daily challenges faced in the field
- It helps students strengthen their communication
- Students have the opportunity to collaborate with individuals from diverse backgrounds to enhance their outreach
- It helps students with cross-cultural reference and managing the field better
The Fashion Communication & Styling program at ATLAS ISDI School of Design & Innovation benefits from curriculum development support from Parsons School of Design. This ensures:
- Exposure to global design methodologies
- Contemporary and relevant curriculum frameworks
- A balance between creative exploration and practical application
