Product Design: Creative Engineering
Building problem-solvers for tomorrow’s world.
Product Design: Creative Engineering
Building problem-solvers for tomorrow’s world.
Product Design: Creative Engineering
Building problem-solvers for tomorrow’s world.
Duration
4 Year Degree - B.Des
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
This program equips students to design products that combine creativity, usability, and emerging technologies. Explore materiality, interaction design, user experience, and sustainable solutions while working on hands-on projects and industry collaborations. With AI, digital tools, and tech-enabled experimentation at its core, graduates are prepared for careers as product designers, UX strategists, CMF specialists, and innovators who can shape the products and experiences of tomorrow.
Product & Industrial Designer
UX & Product Experience Designer
Digital Product & Interaction Designer
Design Innovation Specialist
Sustainable Product Designer
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CMF (Color, Material & Finish) Specialist
Experience Prototyper
Vaibhav
Mohite
Mohite
Harsh
Mohanty
Mohanty
Gourav
Keswani
Keswani
Harminder
Singh
Singh
Dr Shreya
Maulik
Maulik
Dr Peeyush Gupta
Sagar
Modh
Modh
Sujeet
Kohok
Kohok
Dr Jyoti
Saini
Saini
Kushal
Jadhav
Jadhav
Prakash Sonkamble
Purushottam
Sawaran
Sawaran
Sania
Sheikh
Sheikh
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Anupriya
Bose
Bose
Ashutosh Deshmukh
Gaurav
Shergill
Shergill
Kanchi
Malhotra
Malhotra
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Our Globally Benchmarked Curriculum
Semester 1
Laying the foundation for creative thinking and design. Students explore core principles, visual language, and problem-solving skills that prepare them for future learning.
Design Research 1
Use design thinking and visual methods to explore, research, observe patterns, reflect on insights, and craft compelling stories that communicate ideas, inspire action, and create meaningful impact.
Design Studio 1
Design Studio 1 introduces creative exploration through design thinking, observation, research, and storytelling. Students develop problem-solving, visual communication, and reflective practice skills to address real-world challenges.
Drawing Fundamentals 1
Drawing Fundamentals 1 builds core visual skills through observation, sketching, composition, form and technical drawing. Students explore line, shape, proportion, and perspective to strengthen creative expression and design communication.
Imaging 1
Imaging 1 introduces digital and analog imaging techniques, exploring composition, light, and narrative. Students learn visual storytelling, image editing, and creative expression for design and communication.
Space and Materiality
Space and Materiality explores relationships between form, material, and environment. Students experiment with textures, structures, and spatial design to understand sensory impact, function, and creative possibilities.
History in Context to Objects
History in Context to Objects examines cultural, social, and historical influences on objects. Students analyze artifacts to understand design evolution, material significance, and contextual storytelling.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective
Semester 2
Building confidence in experimentation and observation, students engage in hands-on projects that develop analytical thinking and creativity. The semester deepens design practice, emphasizing research, advanced techniques, sustainability, and user experience, fostering innovation, collaboration, and readiness for real-world challenges.
Design Research 2
Design Research 2 advances research skills, emphasizing observation, data analysis, and user insights. Students apply research backed by design thinking to identify problems, generate solutions, and inform creative strategies.
Design Studio 2
Design Studio 2 builds on creative practice, guiding students to apply research, experimentation, and design thinking in real-world projects, developing problem-solving, collaboration, and visual storytelling skills.
Drawing Fundamentals 2
Drawing Fundamentals 2 deepens observational and visual storytelling skills. Students refine visual communication and expressive techniques for creative design solutions.
Imaging 2
Imaging 2 advances digital and analog imaging techniques, focusing on composition, storytelling, and post-processing. Students create visually compelling narratives and enhance design communication through images.
Sustainable System
Sustainable System explores eco-friendly design principles, material choices, and systemic thinking. Students analyze environmental impact, interdependence of various systems using, and integrate responsible practices into design processes.
Time
Time examines its role as a design element, influencing memory, narrative, information flow, and user experience. Students explore temporal dynamics to create meaningful, engaging designs.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective
Why our Year 1 outpaces every
other design school?
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.
Semester 3
Explore product concepts, materials, usability, and digital prototyping tools. Apply design thinking to small projects, integrating tech where relevant.
Product Design Studio 3 : Creative Process
Encourages exploration of form and meaning through sketching, mockups, copywriting, and prototypes, while promoting copyrighting and design registration for final submissions.
Product Prototyping : Concept to Creation
Teaches students safe and effective tool use while developing foundational making skills through hands-on modeling, material exploration, and iterative experimentation to build confidence and craftsmanship.
Process and Digital Representation
Develops students' drawing abilities to effectively visualize and communicate design ideas, using a blend of traditional sketching methods and contemporary digital illustration techniques.
History of Product Design
Encourages students to critically examine historical design movements and their influence on contemporary practices, fostering a deeper understanding of design’s cultural, social, and aesthetic evolution over time.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Semester 4
Translate concepts into engaging digital experiences. Projects strengthen design thinking, technical skills, and tech-enabled problem-solving.
Product Design Studio 4: Creative Process
Introduces product design fundamentals through empathy, creativity, and real-world problem-solving, encouraging design registration and patent filing for innovative ideas.
Material Fabrication Processes
Builds understanding of materials, safety, and sustainability through hands-on assignments that emphasize responsible use, environmental impact, and informed decision-making in product design and fabrication processes.
Digitalized Industrial Design
Teaches essential 2D and 3D CAD tools for digital sketching, modeling, rendering, and precise design control, enabling students to develop and communicate complex design concepts.
Introduction to Product Design Studies
Explores design ethics, influential manifestos, and the social impact of design through thoughtful discussion and critical reflection, encouraging responsible and meaningful creative practices among students.
Research and Development Methods
Equips students with essential research tools to uncover user insights and improve product experiences, while encouraging academic research and paper publishing.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Why our Year 2 outpaces every
other design
school?
other design
school?
ISDI School of Design
Innovation & Intellectual Property Focus
Encourages copyrighting, design registration, and patent filing to protect student innovation.
Technology–Driven Practice
Integrates digital tools and prototyping, to bridge design and advanced manufacturing.
Research & Industry Integration
Emphasizes user research, academic publishing, and real-world product development for market-ready outcomes.
Other Design Schools
Limited IP Awareness
Seldom include copyrighting or patent processes in the curriculum.
Traditional Methods
Rely heavily on manual techniques with minimal exposure to digital or smart technologies.
Academic Focus Over Application
Prioritize theoretical learning over research-led, industry-relevant design practice.
Semester 5
Develop complex products integrating aesthetics, usability, innovation, and tech-enabled solutions. Strengthen iterative and future-ready design skills.
Product Design Studio 5
Simulates real industry environments to teach students product planning, development processes, and new product delivery, preparing them for professional challenges and collaborative teamwork in the design field.
Human Factors, Ergonomics And Interfaces
Introduces cognitive ergonomics by engaging students in modeling and testing processes, fostering innovative product design that enhances usability, user comfort, and overall interaction efficiency.
Innovative Design Technology
Immerses students in designing and prototyping home appliances using electronics and coding, blending creativity with technical skills for careers in product design and engineering.
User Research
Equips students with skills to conduct ethnographic research, perform usability testing, and apply scientific analysis, fostering data-driven, user-centered approaches in product design and development.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Semester 6
Push boundaries with advanced prototyping, AI-assisted ideation, and experimentation. Focus on sustainable and innovative solutions.
Contextual Design
Trains students to design products deeply rooted in user context, behaviour, and real-world needs, ensuring solutions are practical, relevant, and effectively address everyday challenges.
Design for Production
Guides students to refine product ideas by emphasizing efficient manufacturing processes and sustainable practices, ensuring designs are both feasible to produce and environmentally responsible.
Digital Portfolio Design
Helps students build personal portfolios that showcase their unique design identity, skills, and strengths, effectively communicating their creative vision and professional capabilities to future opportunities.
End - User Experience Design
Introduces students to fundamental UX principles through hands-on digital product design and usability testing, fostering user-focused skills essential for creating intuitive and effective interfaces.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Why our Year 3 outpaces every
other design
school?
other design
school?
ISDI School of Design
Industry-Ready Learning
Simulates real-world projects, preparing students for professional teamwork and product delivery.
Human–Tech Fusion
Integrates ergonomics, coding, and electronics for smart, user-focused design solutions.
Portfolio & Professional Growth
Develops strong digital portfolios that highlight design identity and technical skill.
Other Design Schools
Limited Real-World Exposure
Offer minimal industry simulation or collaborative practice.
Basic Technical Training
Rarely combine coding, ergonomics, or smart product design.
Academic Over Professional Focus
Emphasize theory over portfolio or career readiness.
Semester 7
Work on live projects and industry collaborations. Refine professional skills, teamwork, and technology-driven project execution.
Product Design Studio 7
Offers specializations in CMF and Data Visualization & Smart Products, focusing on designing intelligent, tech-driven, and visually refined solutions.
Digital Interaction Design
Teaches students to design human-centered digital and physical experiences, integrating UX research, HMI, and UI design.
Incubation & Entrepreneurship
Introduces entrepreneurship and incubation, helping students turn ideas into startups through expert guidance, practical exercises, and the Lean Canvas framework.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Semester 8
Present a final product portfolio demonstrating innovation, creativity, and readiness to lead in a tech-enabled industry.
Product Design Studio 8 - Capstone (Explore)
Enables students to lead self-driven projects with personalized mentorship, applying comprehensive design knowledge and skills gained throughout their learning journey to create impactful solutions.
Product Design Studio 8 - Capstone (Execution)
Prepares students to navigate ethical challenges by exploring theory, analyzing case studies, and engaging in critical reflection to promote responsible and thoughtful design practices.
Research Writing and Capstone Documentation
Encourages students to undertake a self-led or industry project, synthesizing their learning into a cohesive final design vision that demonstrates creativity, skill, and professional readiness.
Professional Practice and Ethics
Prepares students to navigate ethical challenges by studying theory, analyzing real-world case studies, and engaging in reflection, fostering responsible and thoughtful decision-making in design practice.
Minor Track
The minor track you choose will continue across all the remaining years of your program.
Why our Year 4 outpaces every
other design
school?
other design
school?
ISDI School of Design
Specialized & Future-Focused Learning
Offers advanced pathways in CMF and Smart Products, blending technology, aesthetics, and innovation.
Entrepreneurial Mindset
Integrates incubation and startup development, guiding students from concept to venture creation.
Capstone & Ethical Practice
Concludes with self-driven projects emphasizing research, professionalism, and responsible design ethics.
Other Design Schools
Limited Specialization Options
Often provide generic final-year projects without advanced focus areas.
Minimal Entrepreneurial Exposure
Seldom include incubation or startup-based learning experiences.
Weak Ethical Integration
Address professional ethics superficially, without linking them to real-world design practice.
02
Creative
Aptitude Test
Aptitude Test
03
Portfolio Review + Interview
04
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
- Minimum 50% overall in Class XII
A-Levels (UK)
- Minimum grades A, B, or C in any 2 subjects
- Total of 3 subjects required
International Baccalaureate (IB)
A minimum of 24 points, including:
- 3 Higher Level (HL) subjects
- 3 Standard Level (SL) subjects
Application Fee: ₹3,500
Once you receive the offer letter, pay an enrollment fee of INR 50,000 and block your seat
Why Product Design: Creative
Engineering at ISDI x Parsons
Engineering at ISDI x Parsons
Design for Real Life,
Not Just Portfolios
Not Just Portfolios
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
Design With A
Global Perspective
Global Perspective
Curriculum shaped by Parsons,
New York, reimagined for today’s
Indian context.
New York, reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
the people who design the world
you interact with.
Everything is a
Studio Experience
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.
Where concepts meet execution,
in and beyond the classroom.
At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
Industry visit to Nasik MIDC
Product Design students visited Nasik MIDC (Ambad and Satpur) for a two-day industrial exposure led by Mr. Viraj Gadkari, gaining firsthand insight into manufacturing processes, production systems, and real-world applications of product design.
Industry Visit to Jamshedpur 1
Product Design students visited Tata Motors for an industry exposure program, gaining firsthand insight into large-scale automobile manufacturing, design integration, and production systems. The visit helped students connect classroom learning with real-world engineering.
Surya - Dharavi
ISDI Mumbai Product Design students visited Dharavi, Mumbai’s hub of small-scale industries, to explore real-world sustainability through recycling and upcycling. The visit offered insights into waste collection, sorting, and material reuse, while showcasing diverse local crafts like pottery, leatherwork, and embroidery.
Surya - Shaze
The project redefined Shaze’s brand experience by integrating design, strategy, and innovation across disciplines. Students developed purpose-driven products, strategic market approaches, and engaging digital communication.
Vallabh Rastogi - Masterclass on Steel Lifestyle and home decor
The Product Design Department at ISDI hosted a masterclass by Vallabh Rastogi, a craft and design expert with 18 years of experience in homeware and décor. He shared insights from his work at VIYA HOME, emphasizing the fusion of traditional Indian craftsmanship with contemporary design.
Reefwatch - Fishnet Innovation challenge Second Place - Parth Amlani
In March 2025, ReefWatch India, a nonprofit dedicated to marine conservation, hosted the Ghost Net Innovation Challenge to develop creative solutions for ghost net pollution.
Medathon
At Medathon 2024 by M.I.C.E Labs & SINE IIT Bombay, Heeya Shah collaborated with medical students to tackle neonatal jaundice. Through research and clinical insights, the team designed a non-invasive, accessible, real-time monitoring solution to enable early diagnosis and improve neonatal care.
XR Apps Reimagination Challenge
FCS students had the incredible opportunity to intern at the iconic Dior show in India and were also part of curating the exclusive pre-show dinner experience, contributing to the larger narrative of India’s cultural showcase
Pasana- Inuagration at India Design 2025 founded by Gun Aggarwal, Alumni Atlas SKilltech University
Pasana- Inauguration at India Design 2025 founded by Gun Aggarwal, Alumni Atlas SKilltech University
Percussive Response Tool (PRT) kit for firefighters
The Percussive Response Tool (PRT) Kit for firefighters suffers from precision issues, pouch wear, and lacks a lock indicator, hampering efficiency and safety, necessitating design improvements.
A versatile Camera for Logitech, adding to their product line.
Design a versatile camera that adapts to work , travel and everyday needs seamlessly.
Ideation and digital representaion of Concept Product.
Select any product, make few ideation sketches and render the final product.
Insulin Pump for Diabetic children
A sleek, kid-friendly insulin pump designed for ages 12–14 with a colorful touchscreen interface and simple icons. It features an interactive tutorial system to help new users learn and manage their diabetes with confidence.
Gas Stove for Visually Impaired
A smart cooking aid designed to help visually impaired individuals cook safely and independently by identifying ingredients and monitoring food preparation levels. The product minimizes burn risks and enhances confidence in the kitchen.
Inclusive/Accessible Design
This student redesigned physical milk packaging to make the product more user friendly for visually impaired and/or color blind and other normal users by adding braille to the packaging and making the design clutter free along with color swatches for the milk quality and freshness.
Student Projects in Motion
Where creativity meets momentum
Dia and Vallen
Shivika Shetty
Anjali Lalwani
Sarthak, Saumya, Shane
Amvisha Jha
Abhijay, Amtoj, Aryan
Tanya Jain
Amtoj S. Nagi
Rutu Sankhe, Shane Bana
Aashi. A, Bageshree. S
Nishika Desai
Ayushi Shah
Mihir Mehta, Prayushi
Niharika Kondraganti
Pranjal Pranigrahi
Crystal Prince
Student Voices: Real Voices from the Program
Hear from our students
We have learned so much about the industry. I am so happy to be practicing it now.
Lavanya Jaiswal
Class of 2025
I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.
Nidhi Dooa
Class of 2025
It has been great to bring the sketches to real life. I have learned a lot while working with different materials
Hiteshi Patil
Class of 2023
More questions?
Let our AI Assistant answer your queries
Questions? We can read your mind
The product specialisation at ATLAS ISDI covers numerous things. The program enables students to transform the world with their knowledge. ATLAS ISDI stands out with its speciality:
- Work on design projects and real-world problem statements
- Develop skills in design thinking, prototyping and product development
- Engage with emerging tools and technologies
- Build a strong design portfolio over the course of the program
- Gain exposure through workshops, industry interaction and experiential learning
Strategic design thinking is an evolving field that combines design thinking and an entrepreneurial mindset. By nurturing these two fields during the course, graduates can enter various industries. A few of the roles, which they can apply for, are:
- Careers in design thinking
- Roles in product development which pivot around design.
- Building your own design-led ventures
Graduates who pursue strategic design management can pursue various roles. The industry is thriving and roles that can be pursued include:
- Design Strategist
- Innovation Consultant
- Brand Manager
- Creative Director
- UX Researcher
- Experience Designer
- Social Impact Designer
- Founder of designer studios
Students who are keen on pursuing the Product Design program at Atlas ISDI can develop innumerable skills. While theoretical knowledge forms the core of our teachings, we also ensure the development of soft communication skills to prepare students for a lucrative career. The skills that students acquire are:
- Design thinking and problem-solving
- Product conceptualisation and development
- Research, prototyping and testing
- Collaboration and teamwork
- Communication and presentation skills
Strategic Design Management taught at ATLAS ISDI differs from your traditional MBA. The goal of this program is to nurture the students with design-led innovation and creative problem-solving. The course focuses on:
- Integration of design thinking with business strategy
- Innovation-driven approaches to solving real-world challenges
- Project-based learning and industry exposure
- Preparation for roles in creative and design-driven industries
- Encouragement of entrepreneurial thinking
The programs at ATLAS ISDI School of Design & Innovation are designed with curricular partnerships with Parsons School of Design, aligning them with global design education practices. Students benefit from:
- Exposure to international design methodologies
- Industry interaction and practical learning
- Portfolio development and project-based experience
While the curriculum reflects global standards, recognition may vary by country and institution.
For undergraduate programs such as Product Design at ATLAS ISDI School of Design & Innovation, candidates must:
- Have completed 10+2 (or equivalent) from a recognised board
- Meet the minimum required academic criteria (as specified by the university)
- Complete the selection process, which may include:
- Design aptitude assessment or project
- Personal interview
Portfolio submission may be required or optional, depending on the admission process for the year.
Still have Questions?
We’re here to help!
[email protected]
We’re here to help!
Find us
ISDI School of Design and Innovation
ISDI - ATLAS SkillTech University
Building 2, BKC 51
Next to Equinox Business Park
Bandra Kurla Complex Junction
Mumbai – 400051
Building 2, BKC 51
Next to Equinox Business Park
Bandra Kurla Complex Junction
Mumbai – 400051
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