The course empowers leaders to investigate new ideas from the business investment perspective based on market potential. The discipline helps develop tools and methods that help businesses make strategic decisions and create a long-term impact.
The design management course provides a hands-on learning experience to create relevant solutions for real-world problems. Students engage with projects through various stages like redefining life cycles, processes, manufacturing methods, transaction options to examine and suggest effective outcomes based on in-depth research and a process driven systems design approach.
Strategic Design Management graduates are well positioned to help organizations achieve 10X growth by exploring and executing new business models and identifying market routes for new ideas. Graduates power organiszations to innovate and create a disruption in the market.
The four-year B.Des. in Strategic Design Management syllabus is developed in collaboration with The Parsons School of Design. Parsons’ unique approach to interdisciplinary learning is celebrated and ranked as one of the top 3 art and design schools by QS World University Rankings by Subject. The strategic design management course is designed to help students reinterpret the current processes in any organization and use innovative, creative, and design-centric approaches to help make them more efficient and effective.
Semester 01 | Elements of Design: 2D & 3D Drawing & Imaging – I Story of Art – I | Visual Thinking & Making Studio – I Colour Theory Objects as History |
Semester 02 | Space & Materiality Drawing & Imaging – II Story of Art – II | Visual Thinking & Making Studio – II Sustainable Systems Time |
Semester 03 | History of Design 1850 – 2000 Marketing, PR, & Branding Managing Creative Teams | Information Visualisation ATLAS Elective |
Semester 04 | Intro to Design Studies Service Design Quantitative Reasoning | Research and Development Methods – I ATLAS Elective |
Semester 05 | Visual Communication Integrative Research and Development Business Design and Planning | Financial Management ATLAS Elective |
Semester 06 | Strategic Management Innovation: Discussion Advance UX/UI | Business Models and Entrepreneurial Strategy ATLAS Elective |
Semester 07 | Business Ethics and Leadership Senior Project – I – Systems Design Program Elective | Digital Marketing ATLAS Elective |
Semester 08 | Program Elective Research writing | Senior Project – II – Industry Sponsored Capstone Project |
*We ensure that our curriculum constantly evolves to provide our students relevant academic experiences. In view of the same, the curriculum is subject to change based on industry standards and global benchmarks.
Backed by the mentorship of industry experts and peers, our students develop creative solutions for real-world gaps in design while enhancing their skills. Here are some of the awe-inspiring, impactful projects developed by our students.
Our students have gone on to work with leading designers across the world and develop their own impactful brands.
Here’s what your peers have to say about their life at ATLAS and beyond…
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