Subjects
ATLAS ISME
Other Business Schools
Professional Communication & Presentation Skills
Practical, hands-on focus on presentations, clarity, & confidence building from Semester 1.
Usually taught later; focus remains theoretical, with fewer real-world applications.
Modern Age AI Tools (Generative AI Tools)
Introduced early with real-world use of AI for creativity, problem-solving, and automation.
AI rarely included this early; limited to basic IT tools.
Global Business Environment
Students explore global trends, cultural diversity, and real-world business shifts.
Typically taught abstractly, limited exposure to current global case studies.
Career & Leadership Development I: Career Planning and Goal Setting
Strong self-awareness, career mapping, and leadership readiness from Day 1.
Career planning often delayed until internships or later years.
Finance – Financial Statement Analysis
Practical analysis with live datasets, ratio evaluation, and market context.
Mostly textbook or classroom-based accounting theory.
Marketing – The 21st Century Marketing
Applied campaign creation, SEO/SEM, social media, and analytics projects.
Conceptual overview with minimal hands-on execution.
Entrepreneurship & Family Business –Entrepreneurship and Family Business 101
Exposure to entrepreneurial mindset, family business models, and startup frameworks using live case studies.
Taught as generic theory without tailoring to family enterprises or entrepreneurial realities.
Business Analytics – Driving Decisions by Excel (Basics & Advanced)
Hands-on training with Excel for analytics, dashboarding, and decision-making; practical business case applications.
Hands-on training with Excel for analytics, dashboarding, and decision-making; practical business case applications.
Digital Marketing & Advertising – Introduction to Digital Marketing
Applied campaign creation, SEO/SEM, social media, and analytics projects.
Conceptual overview with minimal hands-on execution.