Apply NowSchedule a visit

BBA (Hons.) Digital
Branding & Advertising

For tomorrow’s marketers, creatives, and digital leaders who want to launch campaigns, build brands, and lead in a fast-moving, content-first world.
Duration
3 Year Degree /
4 Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
The BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is built for the next generation of brand storytellers, creative strategists, and digital disruptors. Whether you’re dreaming of building iconic brands, running viral campaigns, or shaping consumer culture — this program gives you the platform to make it real.

You’ll learn how to blend creativity with data, strategy with storytelling, and insight with innovation. From social media strategy to digital ad campaigns, content creation to brand identity design — every module is taught in the context of the real-world marketing ecosystem.

Led by industry mentors, advertising veterans, and digital creators, you’ll graduate with the tools, experience, and portfolio to thrive in agencies, brands, platforms — or your own startup.
#1
Brand Identity & Storytelling
#2
Digital & Social Media Strategy
#3
Content Creation & Video Marketing
#4
Paid Media: Search, Social & Display
#5
Campaign Design &
Art Direction
#6
Consumer Behaviour & Psychology
#7
Advertising Tech & Martech Tools
#8
Advertising Tech & Martech Tools
#9
Creative Strategy & Communications Planning
#1
Craft compelling brand stories that connect with digital-first audiences
#2
Design and execute omnichannel ad campaigns with
real-world impact
#3
Master tools for performance marketing, and campaign tracking
#4
Blend design thinking with marketing analytics for creative problem-solving
#5
Build and present a strong portfolio to impress agencies and recruiters
#6
Operate across platformsfrom Meta to YouTube, Google to TikTok
Digital
Marketer
Brand
Strategist
Content
Creator
Media
Planner
Social Media
Manager
Influencer Marketing
Coordinator
SEO & SEM
Specialist

Semester 1

This semester builds digital branding foundations through creativity, marketing analytics, and leadership-driven, effective communication skills.
Applied Marketing in the Digital World
Introduces digital-first marketing strategies using online consumer journeys and real-time data to drive brand growth.
Principles of Management
Builds foundational leadership and organizational skills through planning, decision-making, and people management practices.
The Art of Business Communication
Enhances verbal and written communication for professional influence, clarity, and structured business messaging.
Atlas Elective
Provides interdisciplinary learning opportunities, integrating analytical thinking with diverse management domains.
Visual Thinking & Digital Creativity
Develop creative problem-solving through visuals. Apply digital tools to express ideas and innovation.
AI Tools for Branding
Applies artificial intelligence to automate brand analysis, personalization, content optimization, and audience insights.
IKS (Indian Behavioural Psychology)
Explores behavioral patterns shaped by Indian cultural values to inform brand positioning and customer engagement.
Why our semester 1 curriculum outpaces every other business school
ATLAS connects cultural psychology, AI experimentation, and strategic design to help students create impactful and innovative brand experiences.

Semester 2

Students advance core marketing and communication strategy while building analytical and cultural literacy for brand decision-making.
Digital Marketing Fundamentals
Covers core digital channels, metrics, and integrated online strategies for customer acquisition and brand visibility.
Advertising: Evolution & Transformation
Traces the shift from traditional media to tech-driven, immersive brand storytelling in the digital age.
Semiotics in Communication
Explores symbols, cultural meanings, and visual cues that shape how audiences interpret brand messages.
Excel for Decision Making
Strengthens business logic and data manipulation to support analytical decision-making in marketing tasks.
Indian Constitution
Introduces legal structures and governance concepts influencing ethical business and media practices in India.
Objects as History — Compulsory MOOC
Examines cultural narratives and brand heritage through objects, linking consumer behavior with historical context.
ATLAS Elective
Expands multidisciplinary learning through personalized course selection aligned to student interests.
Why our semester 2 curriculum outpaces every other business school
ATLAS integrates legal awareness, symbolic communication, and digital experimentation to strengthen ethical and innovative brand leadership.

Semester 3

Focused on shaping digital-first branding skills combining content creation, research, analytics, and creative storytelling.
Social Media and Content Marketing
Teaches strategic content creation and audience engagement across social platforms to build strong digital brand presence.
Marketing Research
Covers practical market insight gathering and data interpretation to support evidence-based branding decisions.
Creative Foundation using Canva
Develops brand-focused visual design skills using accessible industry tools for fast and effective content creation.
Storytelling Through Data (Power BI & Tableau)
Builds ability to convert data into compelling brand stories through visualizations that influence decision-making.
IKS (Indian Art & Culture)
Explores India’s cultural roots and behavioral influences to enhance authenticity and emotional depth in brand messaging.
History of Communication (MOOC)
Examines evolution of media and communication to understand how brand narratives adapt with technological shifts.
Internship
Provides real-world exposure with measurable branding outcomes, applying campaign strategy, content, and analytics in industry settings.
Why our semester 3 curriculum outpaces every other business school
ATLAS strengthens brand decision-making by merging creative execution, communication history, and real-world campaign experience to build confident digital brand professionals.

Semester 4

This semester strengthens digital brand performance by combining data-driven marketing, strategic communication, and collaborative design skills with real industry exposure.
Search and Performance Marketing
Focuses on paid digital channels to optimize conversions and measure ROI through analytics-driven decisions.
PR and Corporate Communication
Develops communication strategies to manage brand reputation and stakeholder trust across media environments.
Business Strategy for Industry
Introduces competitive analysis and industry frameworks to inform scalable strategic decision-making.
Creative Collaboration using Figma – I
Applies collaborative design workflows to produce user-centered brand assets and prototypes.
Agentic AI for Creative Businesses
Explores generative and autonomous AI tools for marketing innovation and efficiency in creative operations.
Environmental Studies
Strengthens awareness of environmental systems and sustainability challenges impacting global business.
Internship
Provides professional exposure through real-world project execution and brand communication practice.
Why our semester 4 curriculum outpaces every other business school?
ATLAS encourages students to blend sustainability, emerging technology, and hands-on creative practice to advance responsible and future-focused brand building.

Semester 5

This semester deepens digital brand execution through e-commerce, creator-driven influence, media buying logic, and collaborative design skills for real market performance.
E-Commerce Marketing
Focuses on online commerce strategies, sales funnels and platform-based consumer behaviour to optimize digital product performance.
Influencer Marketing & Creators Economy
Examines creator-led brand ecosystems, partnership ROI, and audience trust dynamics in modern brand influence.
Media Planning and Buying
Develops strategic media allocation skills in digital and traditional channels with emphasis on budgets, audience fit, and reach analytics.
Creative Collaboration using Figma – I
Builds visual prototyping and interactive branding capabilities through collaborative design workflows on Figma.
Internship
Offers real-world professional exposure to branding and digital marketing environments through supervised industry placement.
Major Project
Applies integrated learning to solve an authentic digital branding challenge through research, creative execution, and presentation.
Why our semester 5 curriculum outpaces every other business school
ATLAS empowers students to apply strategic digital thinking, industry-standard tools, and creative execution to deliver measurable branding outcomes in professional environments.

Semester 6

This semester advances industry-focused brand leadership through luxury strategy, AI-enabled communication, and ethical governance of digital influence. It develops applied mastery in designing and scaling high-impact digital brand systems.
Strategic Marketing Communication
Enhances the planning and execution of integrated brand messaging to drive persuasive digital engagement.
Luxury Brand Management
Explores value creation through exclusivity and heritage-focused premium branding strategies.
Laws & Ethics in the Age of AI
Develops ethical judgment and legal awareness for responsible branding in data-driven, automated environments.
Collaborative Studio
Promotes team-based creative problem-solving through real industry briefs and cross-disciplinary brand innovation.
AI Driven MarTech & AdTech
Builds capability in AI-powered campaign optimization, audience intelligence, and automated media technologies.
Major Project
Applies full-cycle brand planning to deliver a professional-grade digital branding solution with measurable outcomes.
Why our semester 6 curriculum outpaces every other business school
ATLAS enables students to engage with real clients, apply advanced MarTech innovation, and uphold responsible branding practices that shape future-ready creative careers.

Semester 7

This semester solidifies transition into industry through full-cycle brand execution, leadership capability, and personal portfolio excellence. It fosters autonomous problem-solving and the confidence to launch innovative brand solutions.
Digital Marketing Application and Practice
Applies campaign execution, analytics, and optimization skills across real digital platforms and audiences for measurable performance.
Entrepreneurial Leadership
Strengthens creative decision-making, risk-taking, and team leadership to launch and grow innovative brand ventures.
Portfolio Development
Guides the creation of a professional branding showcase with industry-standard storytelling, case documentation, and visual identity.
Dissertation
Develops original research capability to solve branding challenges through structured investigation and validated insights.
Why our semester 7 curriculum outpaces every other business school
ATLAS empowers students to build an employable portfolio, deliver real client outcomes, and research emerging digital branding practices that shape impactful careers.

Semester 8

This semester advances global market strategy, cultural awareness, and responsible brand communication while strengthening professional branding output.
Intercultural Marketing
Explores how culture shapes consumer behavior and adapts brand messaging for diverse communities.
International Business & Global Perception
Examines cross-border market strategies and global brand positioning to build competitive international identities.
ESG and Developmental Goals
Connects branding with sustainability and ethical governance to support responsible communication and trust.
Portfolio Development
Builds a professionally curated branding portfolio demonstrating research, creativity, and campaign execution for industry roles.
Dissertation
Develops original research capability to solve branding challenges through structured investigation and validated insights.
Why our semester 8 curriculum outpaces every other business school
ATLAS empowers students to integrate ESG values, global perspectives, and strategic research into portfolios that reflect ethical and future-ready branding leadership.

Why Choose BBA (Hons.) Digital
Branding & Advertising?

Future-Ready Curriculum

Study industry-relevant subjects and develop key skills in business and branding, ensuring you’re prepared for tomorrow’s fast-changing digital world.
01

Learn from Industry,
Not Just Academia

Learn directly from CXOs, entrepreneurs, and global experts who deliver practical knowledge and real-world insights beyond textbook theory.
02

Foundation Year: Build Your Base. Discover Your Edge.

Gain hands-on experience through live projects, simulations, and brand sprints while sharpening problem-solving, communication, and decision-making skills.
03

Global Is Built In

Gain global perspective with international immersions, faculty masterclasses, and progression pathways designed for ambitious, world-ready learners.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

Engage with live projects, business simulations, brand sprints, and interactive sessions, building critical skills through immersive, practical learning.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Digital Branding & Advertising are designed to immerse you in the realities of branding and advertising from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Analyze markets, map consumer behaviour, and uncover insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A, B, or C in any 2 subjects
International Baccalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ISDI is one of the most prestigious institutions, renowned for its global-standard design education in India, offering programs in collaboration with Parsons School of Design, New York. The institute provides a multidisciplinary curriculum focused on hands-on learning and innovation. By integrating live learning experiences and global immersion programmes, ISDI transforms students into creative thinkers and leaders. ATLAS ISDI stands out from other design schools with:

  • Pivoting around the principles of innovation, it prepares students to transform the world of design through an entrepreneurial and tech-savvy approach.
  • With an exceptional curriculum, meticulously designed in collaboration with Parsons School of Design, it ensures students have a wholly transforming experience while studying.
  • BBA Hons. in AI & Emerging Technologies
  • Strategically located in Mumbai’s BKC, it exposes students to the vibrant and cultural spirit of the city.

ATLAS ISDI offers undergraduate, postgraduate, and other courses for its students.

ATLAS ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation.

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

  • Communication Design
  • Fashion Design
  • Fashion Communication & Styling
  • Interior Design
  • Product Design
  • Strategic Design Management
  • Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ATLAS ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

  • Location: It is in the heart of Mumbai and surrounded by the best design organisations.
  • Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.
  • Networking: Students can work and interact with professionals in other fields, strengthening their networking skills.
  • Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.
  • Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted Parsons Week 2025, in partnership with ISDI, from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students vistied colleges such as

  • Students can study in Paris and participate in industry visits and workshops.
  • Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

  • A rich curriculum benefits from its collaboration with Parsons School of Design.
  • Real-world internships and masterclasses
  • Diverse networking
  • Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.