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Undergraduate Program Overview

Study in Mumbai. Learn Across Continents

Undergraduate Program Overview

From Founders to Future Founders

Undergraduate Program Overview

Bringing the world to your classroom

Undergraduate Program Overview

Learn from Those Who Lead the Industry

Choose Your Program

BBA (Hons.) Majoring in
Marketing/Finance/Business Analytics

Craft compelling brand strategies, decode consumer behaviour, and drive growth in a digital-first world.
Choose one minor
Finance
Business Analytics
Human Resource Management
Entrepreneurship
Economics & Public Policy
Supply Chain Management
Eligibility
50% in Class XII (Any Stream)
or equivalent IB / A-Levels
Current Cycle Deadline
11 September 2025

BBA (Hons.)
Digital Branding & Advertising

Shape tomorrow’s brands in a digital-first world. Blend creativity with data to build powerful digital brands and lead cutting-edge advertising campaigns.
Eligibility
50% in Class XII (Any Stream)
or equivalent IB / A-Levels
Current Cycle Deadline
11 September 2025

BBA (Hons.)
Business Psychology

Shape the future of workplaces in a human-centric world. Blend psychology with business strategy to build thriving teams and lead evidence-based organizational change.
Eligibility
50% in Class XII (Any Stream)
or equivalent IB / A-Levels
Current Cycle Deadline
11 September 2025

BBA (Hons.) Artifical Intelligence &
Emerging Technologies

Built for tech futurists, innovation leaders, and problem-solvers who want more than a business degree, they want to shape what’s next.
Eligibility
50% in Class XII (Any Stream)
or equivalent IB / A-Levels
Current Cycle Deadline
11 September 2025

B.Sc (Hons.) in Finance

Craft compelling brand strategies, decode consumer behavior, and drive growth in a digital-first world.
Eligibility
50% in Class XII (Any Stream)
or equivalent IB / A-Levels
Current Cycle Deadline
11 September 2025
Why UG At ATLAS ISME?
ATLAS ISME offers an undergraduate experience that blends global exposure, industry-aligned learning, and entrepreneurial skill-building. Students don’t just learn concepts from textbooks—they gain practical insights through real-world projects, international collaborations, and mentorship from industry leaders. This holistic approach prepares them to think innovatively, adapt globally, and stand out as future-ready professionals and entrepreneurs.
#1
ATLAS Students Learn from Industry Leaders, not Just Lecturers
CXOs, founders, and practitioners teach, mentor, and co-build your learning experience bringing industry into every classroom.
Sneha Basu Roy
VC
Startup Partnerships
Akash Jauhari
Client Solutions Manager
Media & Entertainment
Mukul Deoras
President
(Asia Pacific)
Joseph Fernandes
Senior Vice President
Human Resources
Sandeep Balani
Vice
President
Samrat Paul
Paytm Associate VP
National Sales
Sunita Vazir
Senior Manager,
Global Wellbeing
Rochelle Aranha
HR
Manager
#2
ATLAS Students Study Where India Does Business
Located in Mumbai’s BKC district, Next to NSE, RBI, and 500+ of India's top corporates
#3
ATLAS Students Launch Before They Graduate
At ATLAS, entrepreneurship isn’t a class — it’s a culture. From Startup Street to real VC pitch days, we help you build, test, and launch ventures early.
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#4
ATLAS Students Have The World at Their Fingertips
#5
ATLAS Students Lead with a Multidisciplinary Approach
Choose majors, minors & electives across business, design, & technology and graduate with dynamic, hybrid, & in-demand skillsets
Interactive Fiction with Roleplay & Worldbuilding
Prototyping – Hands On
Minds On!
Blockchain Foundations: The Dawn of Decentralization
The AI Genesis: Fundamentals of Smart Systems
AI Foundry – Build Your
Own AI Agent
Generative AI
Applications Toolbox
Deep Tech
Frontiers of Innovation
The Business of Esports: Monetising your passion
Trading on Stock Markets - Bear, Bull, and Stag - Level 1
The Finance Lab: Money Literacy and More
Power and Politics – The
Great Game
Integrated Storytelling for Digital Marketing
German:
Hallo Deutschland
Mandarin:
How to Nǐ Hǎo
Spanish:
Hola España

Get Set Nihongo
French It Up:
Bonjour La Ville Lumière
Sanskrit Essentials - Key to Ancient Indian Wisdom
Pop Music and You: Sophisticated Listener
Craft:
The Future of Fashion?
Ace Your Communication:
Key to Success
Empathetic Leadership: Strategies for Effective People Management
Cosmic Insights:
The Art of Astrology, Numerology and Vastu
Reimagining Dharavi:
Urban Planning for Sustainable Futures
Blogging Unleashed:
Ignite Your Online Presence & Amplify Your Voice
Innovative Thinking:
Learning from Ancient Indian Mythological Tales
Managing Change Using Dance and Movements
Behaviour Science
in Action
Communication Narratives: Storytelling in the Digital Age
Content Spinners:
Crafting Stories that Trend
The Writer’s Odyssey:
A Journey in Creativity
Tai Chi
Meditation in Motion
Panchatantra Reimagined Modern Impact
Nautanki Shaala: The Story, The Stage, & the Act
Fashion & Films: Relationship between Style & Cinema
Canvas Painting:
Flourish Your Imagination
Kaat Chap:
Create Your Own Design
Unleash Your Creativity: Designing is Fun
Art with Words:
Calligraphy Calling
Art of
Photography
Cinema of the World:
A Kaleidoscope
Design through Trends: Clue to Concept
AI Narratives: Storytelling through 2D Art
Design Futures – 3D Modeling & Digital Making
Film Foundry - Crafting Stories, Building Audiences
All the World’s Your Stage Using Theatre in Life

It’s not just what you learn — It’s how you learn.

At ATLAS ISME, learning is built for the real world — active, applied, and always evolving. Whether inside the classroom or out in the field, everything is designed to sharpen your thinking, stretch your skills, and simulate the way the world actually works.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Questions? We can read your mind

What undergraduate programs are offered by ATLAS ISME?
Is there an option to major in Finance or Marketing at ATLAS ISME?
Are internships a mandatory part of the ATLAS ISME curriculum? Is there a Placement Team at ATLAS ISME?
What out-of-classroom learning opportunities are available at ATLAS ISME?
Does ATLAS ISME offer international exchange or global immersion programs?
How does ATLAS ISME help students build both domain depth and cross-functional skills through its T-shaped learning model?
What kinds of real-world simulations and decision-making scenarios are included in the ATLAS ISME academic curriculum?
What out-of-classroom learning opportunities are available at ATLAS ISME?
What is the Global Business Pathway program with Northeastern University?
Does ATLAS ISME provide CAT and CFA exam coaching on campus?
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