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Undergraduate Program Overview

Study in Mumbai. Learn Across Continents

Undergraduate Program Overview

From Founders to Future Founders

Undergraduate Program Overview

Bringing the world to your classroom

Undergraduate Program Overview

Learn from Those Who Lead the Industry

Choose Your Program

BBA / BBA (Hons.) Major & Minor

Develop impactful strategies, analyse behaviour patterns, and drive growth in a digitally-driven environment with 6 majors and 8 minors to choose from.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

BBA / BBA (Hons.) Majoring in Marketing

Craft innovative marketing strategies, analyse consumer behaviour and drive brand growth in a digital-first landscape.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

BBA / BBA (Hons.) Majoring in Finance

Develop financial strategies, analyse market trends and drive sustainable growth in an evolving global economy.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

BBA / BBA (Hons.) Majoring in Business Analytics

Leverage data-driven insights, analyse trends and patterns and drive informed decision-making in a digitally transformed world.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

BBA / BBA (Hons.) Majoring in Business Psychology

Shape future workplaces, combining psychology and business strategy to build thriving teams and drive evidence-based change.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

Shape tomorrow's brands in a digital-first world by combining creativity and data to build impactful brands and lead innovative advertising campaigns.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

Designed for tech visionaries and innovators who seek more than a business degree and aim to shape the future.
Eligibility
50% in Class XII (Any Stream) OR equivalent IB / A-Levels

B.Sc. (Hons.) Finance

Craft compelling brand strategies, decode consumer behaviour, and drive growth in a digital-first world.
Eligibility
60% in Class XII (Any Stream)
or equivalent IB / A-Levels

B.Sc. (Hons.) in Economics and Data Analytics

Craft compelling brand strategies, decode consumer behaviour, and drive growth in a digital-first world.
Eligibility
60% in Class XII (Any Stream)
or equivalent IB / A-Levels
Why UG At ATLAS ISME?
ATLAS ISME offers an undergraduate experience that blends global exposure, industry-aligned learning, and entrepreneurial skill-building. Students don’t just learn concepts from textbooks—they gain practical insights through real-world projects, international collaborations, and mentorship from industry leaders. This holistic approach prepares them to think innovatively, adapt globally, and stand out as future-ready professionals and entrepreneurs.
#1
ATLAS Students Learn from Industry Leaders, not Just Lecturers
CXOs, founders, and practitioners teach, mentor, and co-build your learning experience bringing industry into every classroom.
Sneha Basu Roy
VC
Startup Partnerships
Akash Jauhari
Client Solutions Manager
Media & Entertainment
Mukul Deoras
President
(Asia Pacific)
Joseph Fernandes
Senior Vice President
Human Resources
Sandeep Balani
Vice
President
Samrat Paul
Paytm Associate VP
National Sales
Sunita Vazir
Senior Manager,
Global Wellbeing
Rochelle Aranha
HR
Manager
#2
ATLAS Students Study Where India Does Business
Located in Mumbai’s BKC district, Next to NSE, RBI, and 500+ of India's top corporates
#3
ATLAS Students Launch Before They Graduate
At ATLAS, entrepreneurship isn’t a class — it’s a culture. From Startup Street to real VC pitch days, we help you build, test, and launch ventures early.
View All
#4
ATLAS Students Have The World at Their Fingertips
#5
ATLAS Students Lead with a Multidisciplinary Approach
Choose majors, minors & electives across business, design, & technology and graduate with dynamic, hybrid, & in-demand skillsets
Interactive Fiction with Roleplay & Worldbuilding
Prototyping – Hands On
Minds On!
Blockchain Foundations: The Dawn of Decentralization
The AI Genesis: Fundamentals of Smart Systems
AI Foundry – Build Your
Own AI Agent
Generative AI
Applications Toolbox
Deep Tech
Frontiers of Innovation
The Business of Esports: Monetising your passion
Trading on Stock Markets - Bear, Bull, and Stag - Level 1
The Finance Lab: Money Literacy and More
Power and Politics – The
Great Game
Integrated Storytelling for Digital Marketing
German:
Hallo Deutschland
Mandarin:
How to Nǐ Hǎo
Spanish:
Hola España

Get Set Nihongo
French It Up:
Bonjour La Ville Lumière
Sanskrit Essentials - Key to Ancient Indian Wisdom
Pop Music and You: Sophisticated Listener
Craft:
The Future of Fashion?
Ace Your Communication:
Key to Success
Empathetic Leadership: Strategies for Effective People Management
Cosmic Insights:
The Art of Astrology, Numerology and Vastu
Reimagining Dharavi:
Urban Planning for Sustainable Futures
Blogging Unleashed:
Ignite Your Online Presence & Amplify Your Voice
Innovative Thinking:
Learning from Ancient Indian Mythological Tales
Managing Change Using Dance and Movements
Behaviour Science
in Action
Communication Narratives: Storytelling in the Digital Age
Content Spinners:
Crafting Stories that Trend
The Writer’s Odyssey:
A Journey in Creativity
Tai Chi
Meditation in Motion
Panchatantra Reimagined Modern Impact
Nautanki Shaala: The Story, The Stage, & the Act
Fashion & Films: Relationship between Style & Cinema
Canvas Painting:
Flourish Your Imagination
Kaat Chap:
Create Your Own Design
Unleash Your Creativity: Designing is Fun
Art with Words:
Calligraphy Calling
Art of
Photography
Cinema of the World:
A Kaleidoscope
Design through Trends: Clue to Concept
AI Narratives: Storytelling through 2D Art
Design Futures – 3D Modeling & Digital Making
Film Foundry - Crafting Stories, Building Audiences
All the World’s Your Stage Using Theatre in Life

It’s not just what you learn — It’s how you learn.

At ATLAS ISME, learning is built for the real world — active, applied, and always evolving. Whether inside the classroom or out in the field, everything is designed to sharpen your thinking, stretch your skills, and simulate the way the world actually works.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ATLAS ISME offers several undergraduate programs in BBA (Hons.) and one program in B.Sc. (Hons.), i.e., B.Sc. in Finance.

Specialisations such as Finance, Marketing, Digital Branding & Advertising and AI & Emerging Technologies are full-time, 4-year undergraduate programs designed to build industry-ready, future-focused business leaders:

  • BBA / BBA Hons. (With Majors & Minors)
  • BBA / BBA (Hons.) Majoring in Marketing
  • BBA / BBA (Hons.) Majoring in Finance
  • BBA / BBA (Hons.) Majoring in Business Analytics
  • BBA / BBA (Hons.) Majoring in Digital Branding & Advertising
  • BBA / BBA (Hons.) Majoring in AI & Emerging Technologies
  • BBA / BBA (Hons.) Majoring in Business Psychology
  • BBA / BBA (Hons.) International Accounting and Finance
  • B.Sc (Hons.) in Finance
  • B.Sc (Hons.) in Economics & Data Analytics

Students learn about Financial analysis, investment strategies, markets and portfolio management.

Yes, internships are a mandatory part of the curriculum at ATLAS SkillTech University.

The university has a dedicated Career Services Team that supports students with:

  • Internship opportunities
  • Placement assistance
  • CV building and interview preparation
  • Career guidance and industry connections

This ensures students graduate with both experience and career readiness.

ATLAS ISME is proud of its teaching methods. The methods extend beyond traditional learning. They include opportunities, such as

  • Live projects: Students apply theoretical knowledge to real-life scenarios and projects.
  • Global immersions: Through international exposure and networking opportunities, students can learn about different businesses.
  • Industry mentorship: The program allows students to connect with industry stalwarts and gain knowledge from their expertise.
  • ATLAS electives: The ATLAS elective allows students to be a part of the vibrant campus life and learn from the experience.
  • Product showcases: ATLAS focuses on developing skills such as critical thinking for students to come up with innovative solutions.

Yes, at ATLAS ISME, students receive direct industry teaching from CXOs and industry leaders, gaining real-world business insights through guest lectures, masterclasses, etc, unlike traditional classroom learning, which is mostly theory-based.

At ISME, students learn directly from top industry leaders, such as CXOs, CEOs, CMOs, startup founders, serial investors and business innovators, to name a few. And these industry leaders bring a wealth of knowledge on current industry trends (firsthand market knowledge), hands-on experience and practical case studies into the classroom teaching, making learning more impactful and relevant for students.

Traditional classroom learning focuses solely on theoretical knowledge, whereas ATLAS ISME goes beyond traditional teaching. And this direct industry teaching from CXOs and founders at ATLAS ISME equips students with all the skills necessary for career readiness.

Yes, ATLAS ISME offers international exchange and global immersion programs. Harnessing the power of technology, entrepreneurs transform a blank canvas of ideas into vibrant and thriving businesses that create job opportunities and contribute significantly to the national and global economy. With world-class faculty, experiential ecosystems, industry-driven curriculum and future-ready management programs, we transform young learners into leaders.

ATLAS ISME's learning model is designed for students to specialise in their fields. The domain depth ensures deep expertise through focused specialisations and ensures students receive rigorous training in core areas.

Cross-functional skills include:

  • Interdisciplinary learning
  • Experiential learning
  • Diverse student pathways

ATLAS ISME offers unparalleled benefits. Strategic placement in BKC offers numerous opportunities for students. The advantages are:

  • Enhanced placement opportunities: Being a financial hub, the area is home to many MNCs and leading financial institutions, allowing students to engage with corporate environments and have a higher likelihood of securing coveted roles.
  • Real-world exposure: With businesses and different activities roaring in the vicinity, students are able to witness real-time market trends and business operations and enrich their academic learning.
  • Networking opportunities: The ecosystem of BKC allows students to network and connect with business leaders and take part in events, which enhances their chances to seek better opportunities.

ATLAS offers a rich array of real-world simulations and decision-making scenarios integrated into the academic curriculum. We are renowned for:

  • Case studies: ATLAS extensively utilises current and complex cases from various industries.
  • Business simulations: Leveraging advanced business simulation tools, we are able to replicate dynamic market environments, allowing students to experience the immediate consequences of their choices in a risk-free setting.
  • Live projects: The program mandates participation in live industry projects and corporate immersions.
  • ATLAS Electives: ATLAS electives focus on ensuring students can gain immense learning from structured debates on contemporary business dilemmas, enhancing critical thinking.

ATLAS ISME is proud of its teaching methods. The methods extend beyond traditional learning. They include opportunities, such as

  • Live projects: Students apply theoretical knowledge to real-life scenarios and projects.
  • Global immersions: Through international exposure and networking opportunities, students can learn about different businesses.
  • Industry mentorship: The program allows students to connect with industry stalwarts and gain knowledge from their expertise.
  • ATLAS elective: The ATLAS elective allows students to be a part of the vibrant campus life and learn from the experience.
  • Product showcases: ATLAS focuses on developing skills such as critical thinking for students to come up with innovative solutions.

Yes, ATLAS ISME provides structured academic support aligned with competitive exams such as CAT and CFA.

Students benefit from:

  • Curriculum-integrated preparation
  • Concept-based learning through case studies
  • Industry-relevant academic content