ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

The BBA (Hons.) in Business Psychology at ATLAS ISME is built for a new kind of business leader one who understands that people are the driving force behind every successful organization. This interdisciplinary program bridges psychology and business, helping you master the science of human behavior, motivation, and decision-making in corporate, entrepreneurial, and global contexts.

You’ll explore how emotions, cognition, and social dynamics influence leadership, marketing, strategy, and innovation and learn to apply these insights to build stronger teams, brands, and cultures.Through experiential learning, case studies, industry projects, and behavioral labs, you’ll develop the ability to design people-centric strategies, optimize performance, and lead with empathy and evidence-based insight. You’ll graduate ready to shape workplaces where people and businesses thrive together.

Foundations of Artificial Intelligence

Machine Learning for Business Applications

Data Science & Predictive Analytics

Blockchain, Smart Contracts & Digital Assets

Internet of Things (IoT) in Business

Robotics & Automation Strategy

Quantum Computing Basics

Cloud Infrastructure
& APIs

Tech Ethics, Privacy & Cybersecurity

#10

Digital Product Innovation & Tech-Driven Startups

Understand core AI and emerging tech concepts and their business applications

Design data-informed strategies for digital transformation and automation

Build machine learning models using real-world datasets and tools

Evaluate the business potential of technologies like blockchain, IoT and robotics

Collaborate across tech and business teams to drive innovation

Launch, manage, or advise ventures that operate at the frontier of tech

Business +AI Integration

Data &
Analytics

Emerging Tech
& Digital

Health Tech Product Analyst

Social Media Manager

Tech Startup Founder

AI Venture
Analyst

Semester 1

Begin your journey into the science of human behavior in business. This semester helps you understand the fundamentals of psychology and decision-making while grounding you in analytical and management thinking.

Introduction to Psychology & Decision Making

Understand how emotions, thoughts, and cognitive biases influence behavior and choices, shaping individual, organizational, and societal decision-making processes in business contexts.

Marketing & Consumer Psychology

Explore what drives consumer decisions, brand attachment, and loyalty, learning how psychology shapes marketing strategies and customer engagement across industries.

Principles of Management

Learn how organizations function by exploring leadership styles, motivation theories, and strategies for fostering collaboration, innovation, and long-term performance.

Excel for Decision Making I

Build analytical thinking through Excel, learning to organize, interpret, and visualize data for data-driven, accurate, and strategic business decisions.

Ancient Indian Philosophy (IKS)

Explore India’s timeless wisdom and philosophical thought that promote ethical leadership, mindfulness, and a balanced approach to organizational and personal growth.

Professional Communication I

Master the art of expressing ideas with confidence, clarity, and professionalism across written, verbal, and visual communication formats.

ATLAS Elective

Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.

Academic Writing & Critical Thinking

Strengthen analytical reasoning and structured writing by learning to evaluate arguments, synthesize ideas, and communicate insights effectively and persuasively.

Semester 2

Explore how psychology powers communication, creativity, and digital innovation. Learn to bridge human understanding with marketing, AI tools, and modern sustainability thinking.

Business Psychology

Understand how psychological principles apply to business decisions, workplace behavior, and organizational performance in modern corporate environments.

Overview of Digital Marketing

Discover how digital platforms, analytics, and behavioral science combine to create meaningful connections between brands and audiences.

Positive Psychology

Learn evidence-based strategies that enhance well-being, motivation, and resilience for greater personal fulfillment and professional effectiveness.

AI Tools for Business (Canva, Figma, Trello)

Develop digital fluency with modern AI and design tools that enhance creativity, collaboration, and workflow efficiency across industries.

Media Literacy & Critical Thinking

Gain skills to evaluate and interpret media critically, understanding its influence on perceptions, communication, and decision-making.

Environmental Science & Sustainability

Explore sustainable business practices and environmental responsibility through an interdisciplinary lens connecting psychology, ethics, and strategy.

ATLAS Elective

Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.

Professional Communication II

Enhance persuasive communication, storytelling, and presentation abilities that strengthen leadership presence and professional credibility.

Semester 3

Develop deeper insights into human behavior, organizational culture, and the psychological forces that drive group and individual performance in business.

Social Cognition in Business (Social Psychology)

Explore how social perception, attitudes, and group dynamics shape communication, teamwork, and decision-making in professional business environments.

Industrial / Organizational Psychology

Understand workplace motivation, leadership, and performance management by applying psychological concepts to improve organizational effectiveness and employee well-being.

Neuroscience of Influence & Buying Decisions

Discover how brain science explains persuasion, attention, and choice, helping you decode consumer behavior and decision-making processes in marketing contexts.

Personal Finance

Develop financial literacy and discipline by learning to plan, budget, invest, and manage personal finances effectively in a dynamic economy.

Indian Systems of Physical & Psychological Wellness (NSS/Yoga)

Cultivate mindfulness, discipline, and resilience through yoga-based practices that enhance psychological health and physical well-being.

Psychology of Leadership

Examine the psychological foundations of leadership, exploring emotional intelligence, influence, and motivation through case studies and real-world applications.

Semester 4

Build emotional intelligence and leadership maturity. This semester empowers you to align purpose, strategy, and well-being — essential for modern business leaders.

Emotional Intelligence & Well-being

Develop greater emotional awareness and empathy to enhance resilience, communication, and balanced decision-making in leadership and teamwork contexts.

Strategic People Management

Learn how to design, lead, and evaluate people strategies that improve productivity, engagement, and organizational growth in evolving workplaces.

Business Ethics

Understand moral frameworks, ethical dilemmas, and values-driven decision-making to promote responsible, transparent, and sustainable business leadership.

Psychology of Social Entrepreneurship

Explore how empathy, innovation, and problem-solving drive impactful ventures addressing real-world social and environmental challenges.

Founder’s Psychology & Innovative Thinking

Study the entrepreneurial mindset, examining motivation, creativity, and risk-taking that shape innovative and resilient business founders.

Indian Constitution

Gain knowledge of constitutional principles, governance, and citizen rights, fostering ethical awareness and civic responsibility in professional practice.

Digital Tools for Behavioral Sciences (SPSS/R)

Develop data analysis and visualization skills using SPSS and R to interpret psychological research and organizational behavior metrics.

Semester 5

Delve into applied business psychology and real-world research. This semester blends theory with practice, preparing you to analyze and influence behavior across cultures and industries.

Conflict Theory & Resolution

Learn to identify, manage, and resolve workplace conflicts using negotiation, communication, and behavioral strategies that build stronger, collaborative relationships.

Cross-Cultural Psychology

Understand how culture shapes behavior, perception, and values, equipping you to manage diversity and foster global business collaboration.

Research Methodology

Gain practical experience in designing, conducting, and analyzing behavioral research using ethical, quantitative, and qualitative methods.

Internship

Apply classroom learning in professional environments, gaining practical insights into workplace behavior and organizational psychology.

Social Media Psychology (Audit Course)

Examine how digital platforms influence emotions, attention, and behavior, helping businesses craft mindful and responsible communication strategies.

Behavioural Dynamics in Family Businesses

Explore how psychology shapes leadership, decision-making, and interpersonal relationships within family-run enterprises.

Major Project

Develop an independent research project that applies psychological frameworks to real-world business problems and behavioral insights.

Semester 6

Advance your expertise in behavioral analytics, marketing psychology, and leadership. This semester focuses on data-driven insights and managing change in fast-paced environments.

Change Management

Learn psychological principles behind transformation, mastering tools and strategies to guide individuals and organizations through evolving business landscapes.

Neuro-linguistic Programming (NLP) for Business

Apply communication and behavioral modeling techniques to enhance persuasion, influence, and leadership effectiveness across corporate and entrepreneurial contexts.

Statistics for Behavioural Sciences

Build statistical reasoning skills to analyze behavioral data accurately and interpret complex relationships using modern quantitative techniques.

Consumer Psychology in Luxury Marketing

Examine the motivations and perceptions driving luxury consumption, exploring how exclusivity, emotion, and identity shape high-value purchasing behavior.

Behavioural Economics (Audit Course)

Understand how cognitive biases, heuristics, and decision framing influence financial, marketing, and policy-related outcomes in real-world scenarios.

Retail Psychology

Study the psychological factors that influence shopping patterns, store design preferences, and customer experiences in diverse retail environments.

Research Project

Conduct an independent research study applying behavioral insights to solve practical challenges in business or organizational settings.

Semester 7

Move into innovation, analytics, and organizational transformation. This semester focuses on creative leadership and the application of psychology in modern workplaces.

Organisational Development

Learn how to design, develop, and sustain adaptive, high-performing organizations through psychology-driven strategies and cultural transformation frameworks.

Psychology of Innovation & Creativity

Explore the cognitive and emotional processes that drive creativity, helping leaders and teams generate innovative, practical solutions.

AI for Business

Understand how artificial intelligence supports business decisions, predictive analytics, and human-AI collaboration across strategic and operational domains.

Environmental and Sustainability Psychology

Examine the psychological factors that shape pro-environmental behavior and sustainable choices in individuals, communities, and organizations.

People Analytics & Psychological Assessment

Learn to measure, analyze, and interpret human performance using psychometric tools, data analytics, and evidence-based talent insights.

Dissertation

Conduct original research in business psychology, integrating theory, analytics, and behavioral design to produce actionable organizational insights.

Internship

Apply psychological frameworks in real-world corporate or consulting environments, gaining industry exposure and professional development experience.

Semester 8

Synthesize your learning into professional excellence. This final semester focuses on leadership, entrepreneurship, and evidence-based coaching to prepare you for future-ready business roles.

Coaching & Mentoring in Business Settings

Learn evidence-based coaching frameworks to guide professional growth, performance improvement, and leadership development in organizational contexts.

Finance for Enterprise

Understand essential financial principles that empower entrepreneurs and business psychologists to make sound, strategic financial decisions.

Entrepreneurial Psychology

Explore the mindset, motivation, and resilience that drive innovation, adaptability, and success in entrepreneurial ventures.

Capstone Research Thesis + Viva

Present a comprehensive research study that integrates behavioral science and business strategy, demonstrating applied expertise and analytical rigor.