ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

The BBA (Hons.) in Business Psychology at ATLAS ISME is built for a new kind of business leader one who understands that people are the driving force behind every successful organization. This interdisciplinary program bridges psychology and business, helping you master the science of human behavior, motivation, and decision-making in corporate, entrepreneurial, and global contexts.

You’ll explore how emotions, cognition, and social dynamics influence leadership, marketing, strategy, and innovation and learn to apply these insights to build stronger teams, brands, and cultures.Through experiential learning, case studies, industry projects, and behavioral labs, you’ll develop the ability to design people-centric strategies, optimize performance, and lead with empathy and evidence-based insight. You’ll graduate ready to shape workplaces where people and businesses thrive together.

#1

Foundations of Artificial Intelligence

#2

Machine Learning for Business Applications

#3

Data Science & Predictive Analytics

#4

Blockchain, Smart Contracts & Digital Assets

#5

Internet of Things (IoT) in Business

#6

Robotics & Automation Strategy

#7

Quantum Computing Basics

#8

Cloud Infrastructure
& APIs

#9

Tech Ethics, Privacy & Cybersecurity

#10

Digital Product Innovation & Tech-Driven Startups

#1

Understand core AI and emerging tech concepts and their business applications

#2

Design data-informed strategies for digital transformation and automation

#3

Build machine learning models using real-world datasets and tools

#4

Evaluate the business potential of technologies like blockchain, IoT and robotics

#5

Collaborate across tech and business teams to drive innovation

#6

Launch, manage, or advise ventures that operate at the frontier of tech

Business +AI Integration

Data &
Analytics

Emerging Tech
& Digital

Health Tech Product Analyst

Social Media Manager

Tech Startup Founder

AI Venture
Analyst

Semester 1

Begin your journey into the science of human behavior in business. This semester helps you understand the fundamentals of psychology and decision-making while grounding you in analytical and management thinking.

Introduction to Psychology & Decision Making

Understand how emotions, thoughts, and cognitive biases influence behavior and choices, shaping individual, organizational, and societal decision-making processes in business contexts.

Marketing & Consumer Psychology

Explore what drives consumer decisions, brand attachment, and loyalty, learning how psychology shapes marketing strategies and customer engagement across industries.

Principles of Management

Learn how organizations function by exploring leadership styles, motivation theories, and strategies for fostering collaboration, innovation, and long-term performance.

Excel for Decision Making I

Build analytical thinking through Excel, learning to organize, interpret, and visualize data for data-driven, accurate, and strategic business decisions.

Ancient Indian Philosophy (IKS)

Explore India’s timeless wisdom and philosophical thought that promote ethical leadership, mindfulness, and a balanced approach to organizational and personal growth.

Professional Communication I

Master the art of expressing ideas with confidence, clarity, and professionalism across written, verbal, and visual communication formats.

ATLAS Elective

Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.

Academic Writing & Critical Thinking

Strengthen analytical reasoning and structured writing by learning to evaluate arguments, synthesize ideas, and communicate insights effectively and persuasively.

Semester 2

Explore how psychology powers communication, creativity, and digital innovation. Learn to bridge human understanding with marketing, AI tools, and modern sustainability thinking.

Business Psychology

Understand how psychological principles apply to business decisions, workplace behavior, and organizational performance in modern corporate environments.

Overview of Digital Marketing

Discover how digital platforms, analytics, and behavioral science combine to create meaningful connections between brands and audiences.

Positive Psychology

Learn evidence-based strategies that enhance well-being, motivation, and resilience for greater personal fulfillment and professional effectiveness.

AI Tools for Business (Canva, Figma, Trello)

Develop digital fluency with modern AI and design tools that enhance creativity, collaboration, and workflow efficiency across industries.

Media Literacy & Critical Thinking

Gain skills to evaluate and interpret media critically, understanding its influence on perceptions, communication, and decision-making.

Environmental Science & Sustainability

Explore sustainable business practices and environmental responsibility through an interdisciplinary lens connecting psychology, ethics, and strategy.

ATLAS Elective

Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.

Professional Communication II

Enhance persuasive communication, storytelling, and presentation abilities that strengthen leadership presence and professional credibility.

Semester 3

Develop deeper insights into human behavior, organizational culture, and the psychological forces that drive group and individual performance in business.

Social Cognition in Business (Social Psychology)

Explore how social perception, attitudes, and group dynamics shape communication, teamwork, and decision-making in professional business environments.

Industrial / Organizational Psychology

Understand workplace motivation, leadership, and performance management by applying psychological concepts to improve organizational effectiveness and employee well-being.

Neuroscience of Influence & Buying Decisions

Discover how brain science explains persuasion, attention, and choice, helping you decode consumer behavior and decision-making processes in marketing contexts.

Personal Finance

Develop financial literacy and discipline by learning to plan, budget, invest, and manage personal finances effectively in a dynamic economy.

Indian Systems of Physical & Psychological Wellness (NSS/Yoga)

Cultivate mindfulness, discipline, and resilience through yoga-based practices that enhance psychological health and physical well-being.

Psychology of Leadership

Examine the psychological foundations of leadership, exploring emotional intelligence, influence, and motivation through case studies and real-world applications.

Semester 4

Build emotional intelligence and leadership maturity. This semester empowers you to align purpose, strategy, and well-being — essential for modern business leaders.

Emotional Intelligence & Well-being

Develop greater emotional awareness and empathy to enhance resilience, communication, and balanced decision-making in leadership and teamwork contexts.

Strategic People Management

Learn how to design, lead, and evaluate people strategies that improve productivity, engagement, and organizational growth in evolving workplaces.

Business Ethics

Understand moral frameworks, ethical dilemmas, and values-driven decision-making to promote responsible, transparent, and sustainable business leadership.

Psychology of Social Entrepreneurship

Explore how empathy, innovation, and problem-solving drive impactful ventures addressing real-world social and environmental challenges.

Founder’s Psychology & Innovative Thinking

Study the entrepreneurial mindset, examining motivation, creativity, and risk-taking that shape innovative and resilient business founders.

Indian Constitution

Gain knowledge of constitutional principles, governance, and citizen rights, fostering ethical awareness and civic responsibility in professional practice.

Digital Tools for Behavioral Sciences (SPSS/R)

Develop data analysis and visualization skills using SPSS and R to interpret psychological research and organizational behavior metrics.

Semester 5

Delve into applied business psychology and real-world research. This semester blends theory with practice, preparing you to analyze and influence behavior across cultures and industries.

Conflict Theory & Resolution

Learn to identify, manage, and resolve workplace conflicts using negotiation, communication, and behavioral strategies that build stronger, collaborative relationships.

Cross-Cultural Psychology

Understand how culture shapes behavior, perception, and values, equipping you to manage diversity and foster global business collaboration.

Research Methodology

Gain practical experience in designing, conducting, and analyzing behavioral research using ethical, quantitative, and qualitative methods.

Internship

Apply classroom learning in professional environments, gaining practical insights into workplace behavior and organizational psychology.

Social Media Psychology (Audit Course)

Examine how digital platforms influence emotions, attention, and behavior, helping businesses craft mindful and responsible communication strategies.

Behavioural Dynamics in Family Businesses

Explore how psychology shapes leadership, decision-making, and interpersonal relationships within family-run enterprises.

Major Project

Develop an independent research project that applies psychological frameworks to real-world business problems and behavioral insights.

Semester 6

Advance your expertise in behavioral analytics, marketing psychology, and leadership. This semester focuses on data-driven insights and managing change in fast-paced environments.

Change Management

Learn psychological principles behind transformation, mastering tools and strategies to guide individuals and organizations through evolving business landscapes.

Neuro-linguistic Programming (NLP) for Business

Apply communication and behavioral modeling techniques to enhance persuasion, influence, and leadership effectiveness across corporate and entrepreneurial contexts.

Statistics for Behavioural Sciences

Build statistical reasoning skills to analyze behavioral data accurately and interpret complex relationships using modern quantitative techniques.

Consumer Psychology in Luxury Marketing

Examine the motivations and perceptions driving luxury consumption, exploring how exclusivity, emotion, and identity shape high-value purchasing behavior.

Behavioural Economics (Audit Course)

Understand how cognitive biases, heuristics, and decision framing influence financial, marketing, and policy-related outcomes in real-world scenarios.

Retail Psychology

Study the psychological factors that influence shopping patterns, store design preferences, and customer experiences in diverse retail environments.

Research Project

Conduct an independent research study applying behavioral insights to solve practical challenges in business or organizational settings.

Semester 7

Move into innovation, analytics, and organizational transformation. This semester focuses on creative leadership and the application of psychology in modern workplaces.

Organisational Development

Learn how to design, develop, and sustain adaptive, high-performing organizations through psychology-driven strategies and cultural transformation frameworks.

Psychology of Innovation & Creativity

Explore the cognitive and emotional processes that drive creativity, helping leaders and teams generate innovative, practical solutions.

AI for Business

Understand how artificial intelligence supports business decisions, predictive analytics, and human-AI collaboration across strategic and operational domains.

Environmental and Sustainability Psychology

Examine the psychological factors that shape pro-environmental behavior and sustainable choices in individuals, communities, and organizations.

People Analytics & Psychological Assessment

Learn to measure, analyze, and interpret human performance using psychometric tools, data analytics, and evidence-based talent insights.

Dissertation

Conduct original research in business psychology, integrating theory, analytics, and behavioral design to produce actionable organizational insights.

Internship

Apply psychological frameworks in real-world corporate or consulting environments, gaining industry exposure and professional development experience.

Semester 8

Synthesize your learning into professional excellence. This final semester focuses on leadership, entrepreneurship, and evidence-based coaching to prepare you for future-ready business roles.

Coaching & Mentoring in Business Settings

Learn evidence-based coaching frameworks to guide professional growth, performance improvement, and leadership development in organizational contexts.

Finance for Enterprise

Understand essential financial principles that empower entrepreneurs and business psychologists to make sound, strategic financial decisions.

Entrepreneurial Psychology

Explore the mindset, motivation, and resilience that drive innovation, adaptability, and success in entrepreneurial ventures.

Capstone Research Thesis + Viva

Present a comprehensive research study that integrates behavioral science and business strategy, demonstrating applied expertise and analytical rigor.

Download Curriculum

Why Choose BBA (Hons.) Business Psychology at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.

01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.

02

Foundation Year: Build Your Base. Discover Your Edge.

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.

03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.

04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.

05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.

06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Business Psychology is designed to immerse you in the realities of business & tech from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.

Live Industry
Projects

In marketing strategy, market research, and financial analysis

Startup Street Collaborations

Run brand campaigns or develop finance models for real ventures

Client Campaign Execution

Across digital, retail, and
fintech sectors

Field Research, Consumer Surveys

Hands-on Learning to real world research and data insights

Internships & Global Immersions

With agencies, corporates, and investment firms

Industry Projects & Showcases

Where you pitch to professionals and potential investors

Live Case
Studies

Drawn from top brands, startups, and financial institutions

Strategy & Financial Simulations

Replicating real-time business environments

Sprints & Investment Challenges

That test your creative and analytical thinking.

CXO-Led Masterclasses

From experts in marketing, finance, consulting, and beyond

Marketing &
Finance Labs

With live data, dashboards, and campaign tools

Design Jams &
Crisis Simulations

For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students

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At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.

Eshan Thackur

3rd Year
BBA Student

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It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.

Mahafrin Deboo

3rd Year
BBA student

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I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.

Ayush Bhatia

Class of 2023
BBA student

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I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME

Diya Chanda

Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process

Know more

01

Submit the Application Form

Apply for July 2026 Intake

02

Complete the Busines Aptitude Test (BAT)

View a Sample Paper

03

Attend your Online Interview

View sample interview questions

04

Attend the Collaborative Accelerator

Know More

Eligibility

Indian Boards (ISC / CBSE / State Boards)

Minimum 50% overall in Class XII

A-Levels (UK)

Minimum grades A, B, or C in any 2 subjects

International Baccalaureate (IB)

Minimum of 24 points in 3 HL & 3 SL subjects

Fee Structure

We believe in clarity. Here’s a simple year-on-year breakdown of our fees!

Fee Structure

Admissions Policy

Loans & Scholarships

That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.

Education Loans

ATLAS Scholarships

Your Home Away From Home

Safe, comfortable housing for first-year students with a supportive community.

Student Housing at ISME

Questions? We can read your mind

ISDI is one of the most prestigious institutions, renowned for its global-standard design education in India, offering programs in collaboration with Parsons School of Design, New York. The institute provides a multidisciplinary curriculum focused on hands-on learning and innovation. By integrating live learning experiences and global immersion programmes, ISDI transforms students into creative thinkers and leaders. ATLAS ISDI stands out from other design schools with:

Pivoting around the principles of innovation, it prepares students to transform the world of design through an entrepreneurial and tech-savvy approach.
With an exceptional curriculum, meticulously designed in collaboration with Parsons School of Design, it ensures students have a wholly transforming experience while studying.
BBA Hons. in AI & Emerging Technologies
Strategically located in Mumbai’s BKC, it exposes students to the vibrant and cultural spirit of the city.

ATLAS ISDI offers undergraduate, postgraduate, and other courses for its students.

ATLAS ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation.

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

Communication Design
Fashion Design
Fashion Communication & Styling
Interior Design
Product Design
Strategic Design Management
Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ATLAS ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

Location: It is in the heart of Mumbai and surrounded by the best design organisations.
Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.
Networking: Students can work and interact with professionals in other fields, strengthening their networking skills.
Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.
Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted Parsons Week 2025, in partnership with ISDI, from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students vistied colleges such as

Students can study in Paris and participate in industry visits and workshops.
Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

A rich curriculum benefits from its collaboration with Parsons School of Design.
Real-world internships and masterclasses
Diverse networking
Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.

BBA (Hons.) inBusiness Psychology

Semester 1

Introduction to Psychology & Decision Making

Marketing & Consumer Psychology

Principles of Management

Excel for Decision Making I

Ancient Indian Philosophy (IKS)

Professional Communication I

ATLAS Elective

Academic Writing & Critical Thinking

Semester 2

Business Psychology

Overview of Digital Marketing

Positive Psychology

AI Tools for Business (Canva, Figma, Trello)

Media Literacy & Critical Thinking

Environmental Science & Sustainability

ATLAS Elective

Professional Communication II

Semester 3

Social Cognition in Business (Social Psychology)

Industrial / Organizational Psychology

Neuroscience of Influence & Buying Decisions

Personal Finance

Indian Systems of Physical & Psychological Wellness (NSS/Yoga)

Psychology of Leadership

Semester 4

Emotional Intelligence & Well-being

Strategic People Management

Business Ethics

Psychology of Social Entrepreneurship

Founder’s Psychology & Innovative Thinking

Indian Constitution

Digital Tools for Behavioral Sciences (SPSS/R)

Semester 5

Conflict Theory & Resolution

Cross-Cultural Psychology

Research Methodology

Internship

Social Media Psychology (Audit Course)

Behavioural Dynamics in Family Businesses

Major Project

Semester 6

Change Management

Neuro-linguistic Programming (NLP) for Business

Statistics for Behavioural Sciences

Consumer Psychology in Luxury Marketing

Behavioural Economics (Audit Course)

Retail Psychology

Research Project

Semester 7

Organisational Development

Psychology of Innovation & Creativity

AI for Business

Environmental and Sustainability Psychology

People Analytics & Psychological Assessment

Dissertation

Internship

Semester 8

Coaching & Mentoring in Business Settings

Finance for Enterprise

Entrepreneurial Psychology

Capstone Research Thesis + Viva

Why Choose BBA (Hons.) Business Psychology at ATLAS?

Future-Ready Curriculum

Learn from Industry, Not Just Academia

Foundation Year: Build Your Base. Discover Your Edge.

Global Is Built In

Built For Outcomes

Practice > Theory

Where concepts meet execution, in and beyond the classroom.

Student Voices: Real Voices from the Program

Your guide to joining ATLAS BBA

Ready to Build a Business Degree That’s Built for the Real World?

Questions? We can read your mind

What is ISDI known for?

What levels of programs ISDI offers?

What kinds of courses and specialisations does ISDI offer?

Why choose ISDI, and what sets it apart?

Does ISDI offer guest lectures or masterclasses featuring Parsons faculty or visiting experts from Parsons?

BBA (Hons.) in
Business Psychology

Learn from Industry,
Not Just Academia

Where concepts meet execution,
in and beyond the classroom.

Ready to Build a Business Degree
That’s Built for the Real World?