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BBA (Hons.) in Artificial Intelligence & Emerging Technologies

ATLAS BBA (Hons.) in AI & Emerging Technologies is built for tech futurists, innovation leaders, and problem-solvers who want more than a business degree, they want to shape what’s next.
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
The BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS ISME is built for a new kind of business leader — one who speaks the language of data, innovation, and machine intelligence.

This interdisciplinary program blends business fundamentals with deep exposure to AI, machine learning, and breakthrough technologies like blockchain, IoT, robotics, and quantum computing. You’ll not only learn how these technologies work — you’ll learn how to build businesses, solutions, and strategies around them.

Through a mix of simulations, real-world applications, startup collaborations, and product labs, you’ll graduate with the ability to lead digital transformation, launch AI-driven ventures, and build competitive advantage through tech.
#1
Foundations of Artificial Intelligence
#2
Machine Learning for Business Applications
#3
Data Science & Predictive Analytics
#4
Blockchain, Smart Contracts & Digital Assets
#5
Internet of Things (IoT) in Business
#6
Robotics & Automation Strategy
#7
Quantum Computing Basics
#8
Cloud Infrastructure
& APIs
#9
Tech Ethics, Privacy & Cybersecurity
#10
Digital Product Innovation & Tech-Driven Startups
#1
Understand core AI and emerging tech concepts and their business applications
#2
Design data-informed strategies for digital transformation and automation
#3
Build machine learning models using real-world datasets and tools
#4
Evaluate the business potential of technologies like blockchain, IoT and robotics
#5
Collaborate across tech and business teams to drive innovation
#6
Launch, manage, or advise ventures that operate at the frontier of tech
Business +AI Integration
Data &
Analytics
Emerging Tech
& Digital
Health Tech Product Analyst
Social Media Manager
Tech Startup Founder
AI Venture
Analyst

Semester 1

Build a strong foundation in business and technology. This semester blends managerial principles with emerging tech and critical reasoning to shape innovative, future-ready professionals.
Principles of Management
Introduces key theories and practices in management, covering planning, leadership, organizational structures, and decision-making. Builds foundational understanding of how organizations operate and perform.
Introduction to Emerging Technologies
Explores disruptive technologies like AI, blockchain, IoT, and cloud computing. Students analyze their impact on businesses, industries, and society through innovation-driven use cases.
Generative AI Tools and Excel for Decision Making
Covers practical use of generative AI and spreadsheet tools to support analysis, automation, and managerial decision-making. Focuses on applied, tool-based problem solving.
Art of Business Communication
Develops professional communication skills for business contexts, including writing, presenting, and interpersonal messaging. Emphasizes clarity, structure, and persuasive communication.
Indian Behavioral Psychology
Examines psychological concepts rooted in Indian knowledge traditions, focusing on motivation, decision-making, and cultural perspectives on human behavior.
Introduction to Logical Reasoning and Problem Solving
Builds critical thinking skills through structured reasoning, analytical exercises, and problem-solving frameworks essential for academic and workplace tasks.
ATLAS Elective
Provides flexibility for students to pursue specialized areas of interest aligned with modern industry needs and emerging skill demands.
Why our Semester 1 curriculum outpaces every other business school
Gain a competitive foundation that merges management principles, digital fluency, and analytical reasoning—bridging classical knowledge with future-focused business innovation.

Semester 2

Deepen your understanding of digital business, finance, and communication. This semester combines technology-driven learning with ethical and sustainable business principles for a globally competitive foundation.
Digital Business Applications
Focuses on evaluating corporate financial statements to assess performance, profitability, and risk. Students learn analytical techniques used in business and investment decision-making.
Financial Accounting fo AI-Driven Business
Explores modern marketing strategies enhanced by AI tools, automation, and data-driven targeting. Emphasizes how technology reshapes consumer engagement and brand strategy.
AI-Enabled Marketing Strategies
Explore how artificial intelligence personalizes campaigns, predicts trends, and drives data-based marketing decisions for impactful customer engagement.
Business Technology Primer (IoT + Blockchain)
Gain foundational knowledge of IoT and blockchain technologies that are transforming supply chains, data management, and digital business models.
Business Communication
Strengthen professional writing and presentation skills for virtual teams, integrating clarity, empathy, and persuasive storytelling.
Indian Constitution
Covers constitutional framework, governance, and rights, contextualized to ethical technology practices and responsibilities of businesses in an AI-empowered society.
ATLAS Elective
Provides flexibility for students to pursue specialized areas of interest aligned with modern industry needs and emerging skill demands.
Why our Semester 2 curriculum outpaces every other business school
Build confidence as a digital business professional through experiential learning, financial literacy, and next-generation communication skills that drive organizational success.

Semester 3

Advance your understanding of artificial intelligence and analytics. This semester builds technical fluency and ethical awareness while nurturing problem-solving and research-oriented thinking for modern business ecosystems.
Introduction to Artificial Intelligence
Introduces AI fundamentals, covering machine learning, neural networks, and practical applications across industries, building technical literacy and critical thinking about AI’s transformative potential.
Natural Language Processing for Business
Introduces NLP techniques for interpreting and analyzing text data. Students learn how language models support customer insights, automation, and business decision-making.
Data Analytics for Decision Making
Covers analytical methods used to extract insights from data. Focuses on statistical analysis, visualization, and data-driven decision support.
Business Ethics, Privacy, and Cybersecurity
Examines ethical frameworks, digital privacy issues, and cybersecurity risks in modern business environments. Emphasizes responsible technology use and organizational compliance.
Yoga/Sports/NCC/NSS
Build self-discipline, physical fitness, and community engagement through structured programs fostering personal and social responsibility.
Python / R Programming for Business
Builds programming skills using Python or R to analyze business data, automate tasks, and develop analytical solutions.
Social Internship
Apply academic learning to real-world environments through community projects that build empathy, teamwork, and leadership.
Program Electives
Allows students to pursue specialized academic interests aligned with emerging fields. Encourages deeper skill development through flexible, industry-relevant modules.
Why our Semester 3 curriculum outpaces every other business school
Gain the perfect blend of technical, ethical, and analytical expertise through hands-on projects, real-world internships, and applied business intelligence learning.

Semester 4

Strengthen your expertise in AI and digital business. This semester integrates technology, analytics, and sustainability to prepare you for responsible leadership in a data-driven world.
Machine Learning Basics
Covers supervised and unsupervised learning, regression, clustering, and classification, focusing on business use cases with practical exposure through Python and industry datasets.
Cloud Computing and Virtualization
Explores cloud infrastructure, service models, virtualization technologies, and deployment strategies, preparing students to leverage cloud solutions for scalable, data-driven enterprise applications.
Internet of Things for Business
Examines IoT systems, sensors, connectivity, and their applications in business operations. Highlights data-driven automation and smart system integration.
Business Research Methods
Covers research design, data collection, and analytical methodologies used in business studies. Focuses on structured inquiry and evidence-based evaluation.
Modern Indian Language Proficiency
Builds proficiency in a contemporary Indian language to enhance communication and cultural understanding in diverse professional environments.
Environmental Science and Sustainability
Explores ecological systems, sustainability frameworks, and environmental challenges. Encourages responsible decision-making in business and societal contexts.
Multidisciplinary Elective
Why our Semester 4 curriculum outpaces every other business school
Bridge innovation and impact with applied AI learning, sustainability focus, and research-oriented problem solving that prepares you for future business ecosystems.

Semester 5

Explore the intersection of automation, immersive technologies, and business intelligence. This semester focuses on advanced digital systems, analytics, and innovation for industry-ready professionals.
Robotics & Automation in Business
Explores robotics applications in supply chains, services, and manufacturing, enabling students to design automation solutions that increase efficiency, reduce costs, and create value.
Extended Reality (AR/VR)
Introduces augmented and virtual reality for immersive training, marketing, and customer engagement, teaching students to develop prototypes and experiences with measurable business outcomes.
Supply Chain with Emerging Technologies
Discover how AI, IoT, and blockchain reshape supply chain efficiency, transparency, and responsiveness in global business ecosystems.
Sectoral Concentration I (Health/Agri/GreenTech)
Specialize in a chosen domain, exploring how technology drives innovation, sustainability, and impact across critical industry sectors.
Technical Internship
Gain hands-on professional exposure by applying classroom concepts to real-world challenges within technology-driven businesses.
SQL Programming
Master database design and querying skills to organize, analyze, and retrieve information efficiently for data-driven decision-making.
UI/UX for AI Interfaces
Learn to design intuitive, human-centered interfaces that enhance user interaction with AI applications and digital platforms.
Major Project
Students begin a major applied project that integrates learning across technology, business, and strategy.
Why our Semester 5 curriculum outpaces every other business school
Equip yourself with advanced technical expertise and industry exposure through applied automation, immersive innovation, and data-driven business problem-solving.

Semester 6

Refine your leadership, analytics, and innovation skills. This semester focuses on advanced digital transformation, sector specialization, and entrepreneurial thinking for the AI-driven business landscape.
Quantum Computing Fundamentals
Introduces the principles of quantum mechanics applied to computation, including qubits, superposition, and quantum logic. Highlights emerging applications of quantum computing in business and analytics.
Deep Learning for Business Applications
Covers neural networks, deep learning architectures, and their use in solving business problems. Students learn to apply deep learning models to forecasting, classification, and automation.
Power BI / Tableau / Data Visualization
Teaches modern data visualization tools to create dashboards, interactive reports, and analytical stories. Emphasizes visual communication for executive decision-making.
NLP / Big Data / Blockchain
Allows students to specialize in one advanced digital domain—either Natural Language Processing, Big Data systems, or Blockchain fundamentals. Focuses on practical application within business contexts.
Sectoral Concentration II (Health / Agri / GreenTech)
Provides domain-specific learning by exploring industry challenges, technology adoption, and solution frameworks in health, agriculture, or sustainability sectors.
Business Intelligence and Advanced Analytics
Covers advanced analytics methods, data engineering concepts, and BI systems used for strategic decision-making. Highlights integration of data pipelines with business insights.
Capstone Project I
A major applied project requiring students to solve a real business or technology problem using analytics, research, and strategic frameworks. Culminates in a professional project report and presentation.
Why our Semester 6 curriculum outpaces every other business school
Graduate as an industry-ready leader through experiential learning, innovation-driven projects, and applied analytics that merge strategy, creativity, and execution.

Semester 7

Advance your professional readiness and strategic mindset. This semester develops critical thinking, research acumen, and corporate readiness through applied projects and innovation-driven experiences.
Seminar: Emerging Tech / Industry 5.0
Explores cutting-edge technologies and Industry 5.0 concepts focused on human–machine collaboration, sustainability, and advanced automation. Encourages strategic analysis of future digital ecosystems.
AI Product Management and GTM Strategy
Covers the lifecycle of AI-driven products, including design, development, deployment, and go-to-market strategy. Students learn how to align business needs with AI capabilities.
AI in Strategic Management
Examines how AI transforms strategic planning, competitive analysis, and organizational decision-making. Highlights how intelligent systems shape long-term business strategy.
Entrepreneurial Leadership
Develops leadership mindsets required for innovation and venture development. Focuses on resilience, opportunity recognition, and strategic execution in entrepreneurial settings.
Design Thinking for Digital Innovation
Introduces human-centered design frameworks for creating digital products and solutions. Emphasizes problem discovery, prototyping, and iterative innovation.
Operations and Quality Management
Covers operational efficiency, process optimization, and quality control systems. Students learn modern tools used in designing and improving operational workflows.
Capstone Project
Students begin a major applied project that integrates learning across technology, business, and strategy. Final evaluation occurs in Semester 8.
Domain Internship
Provides hands-on industry exposure within a chosen domain. Students gain practical experience, apply classroom concepts, and develop professional competencies.
Multidisciplinary Elective
Why our Semester 7 curriculum outpaces every other business school
Gain strategic foresight through applied analytics, ethical AI leadership, and hands-on project experience that prepares you for senior business roles.

Semester 8

Synthesize your learning through research, innovation, and leadership. This final semester emphasizes entrepreneurial thinking, strategic growth, and advanced project execution for future-ready professionals.
Sectoral Elective: HealthTech / AgriTech / GreenTech
Provides advanced domain-specific learning focused on technological innovation within healthcare, agriculture, or sustainability. Students analyze real sector challenges and design tech-enabled solutions.
Explainable AI and Fairness
Explores transparency, interpretability, and ethical considerations in AI systems. Students learn frameworks and tools for building responsible, bias-aware AI models.
Edge AI and IoT Devices
Covers AI deployment on edge devices, IoT integration, and real-time intelligent systems. Emphasizes low-latency processing, device-level intelligence, and practical IoT applications.
Capstone Project II
A major applied or research-driven project that synthesizes program learning. Students deliver a comprehensive solution, analysis, or prototype addressing a real-world technological or business problem.
Why our Semester 8 curriculum outpaces every other business school
Graduate with entrepreneurial agility and strategic intelligence—bridging AI, global business awareness, and leadership readiness for high-impact professional success.

Why Choose BBA (Hons.) Artificial Intelligence and Emerging Technology at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Artifical Intelligence & Emerging Technologies is designed to immerse you in the realities of business & tech from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Analyze markets, map consumer behaviour, and uncover insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A, B, or C in any 2 subjects
International Baccalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

Craft a future-ready degree with your
choice of Majors & Minors

Questions? We can read your mind

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What is the BBA (Hons) in Artificial Intelligence & Emerging Technologies at ATLAS?
What is the Global Immersion Program at ATLAS SkillTech University?
Is ISDI School Of Design & Innovation related to PARSONS New York?
Do ATLAS ISME offer bachelors or UG programs and what are the specialisations available?
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Is this program appropriate for students who want to establish a tech-based business?
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What is the admission process for the BBA in Digital Branding & Advertising?
What are the eligibility criteria for this BBA program in AI & Emerging Technologies?
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What are the top career opportunities after a BSC in Finance from ATLAS ISME?
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How does ATLAS ISME help students build both domain depth and cross-functional skills through its T-shaped learning model?
Does ATLAS ISME offer on-campus housing?
How does the programme support global immersion, study tours, or exchange opportunities?
Can ATLAS undergraduate students launch real startups while earning credits, and how do these ventures receive support?
What kind of workshops and academic sessions are included in global immersions?
Will I Get a PARSONS Certificate?
How are ATLAS ISME’s future-focused programs, like BBA in Digital Branding or AI & Emerging Tech, different from a traditional BBA degree?
What do I need to submit if I have already taken my final board (Class 12 Examination Or Equivalent Exam) examinations?
What are the career benefits of studying in Mumbai’s BKC business district at ATLAS ISME?
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Which universities ATLAS students have visited in the past under the global immersions program?
Do you teach AI?
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What kinds of real-world simulations and decision-making scenarios are included in the ATLAS ISME academic curriculum?
Does ATLAS ISME provide CAT and CFA exam coaching on campus?
Can students align their coursework with professional certifications?
Is the Global Immersion program the same for all courses and schools at ATLAS?
Does ISDI School Of Design & Innovation have a campus?
Can ATLAS ISME undergraduate students launch real startups while earning credits, and how do these ventures receive support?
What if I am awaiting my Class 12 or equivalent final exam results during the ATLAS ISME admission process?
What out-of-classroom learning opportunities are available at ATLAS ISME?
How does direct industry teaching from CXOs and founders benefit B.Sc. Finance students at ATLAS ISME?
How experienced is your faculty?
Do ATLAS ISME students get global exposure during their undergraduate studies?
What is the international admission policy at ATLAS SkillTech University for NRI, OCI, and foreign candidates?
What is the Global Business Pathway program with Northeastern University?
How can I know my eligibility for the ISDI School Of Design & Innovation scholarship?
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