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PG Diploma in AI-Driven Digital Branding & Advertising
(PG Diploma in AI DBA)

Apply for 2026 Intake
Duration
1-Year
Eligibility Criteria
50% and above
(Graduate from any discipline)
Next Intake
July 2026
Session begins from 15th July 2026
Overview
Curriculum Highlights
Learning Outcomes
Career Pathways
The PG Diploma in AI-Driven Digital Branding & Advertising (PG Diploma in AI DBA) at ATLAS ISME is a future-ready, industry-aligned program blending creativity, AI, data, and digital technologies.

One of the first advertising-focused PGs, it integrates AI deeply across creative, media, content, analytics, and strategy. Designed with industry leaders, the one-year program equips students to thrive at the intersection of creativity, technology, and strategy in an AI-driven marketing world.

The curriculum covers creative AI, predictive analytics, automation, and conversational tools. Hands-on AI Labs, Creative Tech Labs, and full-funnel campaign projects help students build professional portfolios. Industry-grade AdTech and MarTech platforms, generative AI tools, dashboards, and predictive models prepare learners to design, execute, and optimise end-to-end campaigns.

With a compulsory internship and AI-augmented capstone project, students gain real-world experience. Portfolio-led learning, live client briefs, and ethical AI practices ensure graduates are career-ready. PG Diploma in AI-DBA offers a fast-track, high-impact alternative to traditional MBA programs for future leaders in digital branding and advertising.
Foundations of Digital Branding & Marketing in the Age of AI
Creative Storytelling, Content & Generative AI
Social Media Marketing & Influencer Ecosystems
Performance Marketing & Programmatic Advertising
Brand Strategy & Integrated Marketing Communications (IMC)
Analytics, Predictive Modelling & Marketing Dashboards
AdTech & MarTech Systems, Automation & Personalisation
Digital Commerce & AI-powered Consumer Experience
Ethical AI, Social Listening & Online Reputation Management.
Creative Tech Labs, Full-Funnel Campaign Simulations
AI-Augmented Capstone Project
4-Week Corporate Internship
#1
Gain strong foundations in digital branding, advertising strategy, and AI-driven marketing ecosystems
#2
Create impactful content, campaigns, and brand narratives using generative AI and creative technologies
#3
Plan, execute, and optimise performance marketing and media campaigns using data, automation, and predictive analytics
#4
Leverage AdTech and MarTech platforms to personalise customer journeys and improve campaign ROI
#5
Apply consumer insights, social analytics, and AI-powered measurement models to inform strategic decisions
#6
Develop end-to-end, full-funnel digital advertising solutions through hands-on projects, live briefs, capstone, and internship
Digital
Marketing Strategist
Brand Strategist /
Brand Planner
Performance
Marketing Manager
Social Media &
Community Manager
Content
Strategist
Copywriter &
Visual Content Specialist
Marketing Analytics &
Insights Executive
CRM & Marketing
Automation Specialist
Semester 1
Semester 2

Semester 1

Gain a rigorous introduction to the foundations of digital branding, advertising, and AI-driven marketing strategies. This semester focuses on building analytical, creative, and business communication skills essential for a career in AI-powered marketing, brand management, and digital advertising.
Marketing in the Age of AI
Explores how artificial intelligence transforms marketing strategy, personalisation, automation, ethics, and consumer engagement.
Creative Storytelling in Advertising
Builds storytelling skills to create emotionally compelling, insight-driven advertising campaigns across diverse media platforms.
Social Media Marketing & Influencer Ecosystems
Examines social platforms, influencer strategies, content creation, analytics, and community-driven brand growth models.
Performance Marketing & AI-Based Predictive Optimisation
Focuses on ROI-driven digital marketing using AI-powered analytics, attribution, testing, and predictive optimisation.
AI-Assisted Data-Driven Decision Making
Teaches using AI tools to analyse data, generate insights, and support strategic marketing decisions.
Creative Tech Lab 1: AI-powered Campaign Development
Hands-on lab applying AI tools to ideate, design, and execute integrated marketing campaigns.
Elective I
Allows students to specialise in selected AI-driven marketing or creative communication domains.
Portfolio Development – I
Introduces portfolio building through structured documentation of academic and creative marketing projects.
Electives (Select Any One)
  • Marketing Automation & AI-Transformed Customer Journeys

    Explores AI-powered automation, personalisation, CRM integration, and optimised end-to-end customer journey design.

  • Copywriting & Visual Communication using AI

    Develops persuasive copywriting and visual storytelling skills using AI-assisted creative tools

Certifications (Select Any Two)
  • Google Cloud – Introduction to Generative AI

    Introduces generative AI concepts, use cases, large language models, and responsible AI practices.

  • Google Ads – Google

    Builds practical skills in creating, managing, and optimising digital advertising campaigns using Google Ads.

  • Content Marketing – HubSpot

    Covers content strategy, creation, distribution, SEO, and performance measurement for brand growth.

  • Social Media Marketing – HubSpot

    Teaches social media strategy, publishing, engagement, analytics, and campaign optimisation techniques.

Semester 2

Develop expertise in AI-driven marketing strategies, digital brand management, and advanced advertising technologies, while deepening practical skills through hands-on labs and real-world campaign simulations. The curriculum emphasizes data ethics, consumer privacy, and real-time analysis of digital marketing and advertising performance.
Media Management and AI-based Programmatic Advertising
Covers media planning, buying, and optimisation using AI-driven programmatic advertising technologies.
Brand Strategy & Integrated Marketing Communications (IMC)
Focuses on building consistent brand strategy through integrated, multi-channel marketing communications.
Analytics & Advertising Modelling in Advertising
Teaches analytical models, attribution, experimentation, and measurement of advertising effectiveness.
Applied AI and AdTech and MarTech
Explores practical AI applications across advertising and marketing technology platforms and ecosystems.
Consumer & AI-powered Commerce & AI-powered Consumer Experience
Analyses consumer behavior and AI-enabled commerce experiences across digital and omnichannel touchpoints.
Creative Tech Lab 2: Full-Funnel AI-optimised Campaign
Advanced lab executing AI-optimised campaigns across awareness, consideration, conversion, and retention stages.
Elective II
Offers advanced specialisation in AI-driven optimisation, analytics, listening, or digital experience strategies.
Portfolio Development – II
Refines professional portfolio with advanced projects, case studies, and industry-ready marketing work.
Internship (4 weeks)
Provides real-world industry exposure applying AI-powered marketing skills in professional environments.
Electives (Select Any One)
  • Website Optimisation & CRO using AI-Stack

    Focuses on AI-driven UX analysis, A/B testing, and conversion rate optimisation strategies.

  • AI-based Social Listening and ORM

    Teaches AI-powered monitoring, analysis, and management of online conversations and brand reputation.

Certifications (Select Any Two)
  • Google Cloud – Machine Learning Crash Course (MLCC)

    Provides foundational understanding of machine learning concepts and applications relevant to marketing analytics.

  • Google Analytics 4 – Google

    Builds expertise in event-based analytics, reporting, and insights using GA4.

  • Amazon Ads for Retail – Amazon

    Covers retail advertising strategies, sponsored ads, targeting, and optimisation within Amazon’s ecosystem.

  • Google My Business – Google

    Teaches local business profile optimisation, customer engagement, reviews, and local SEO fundamentals.

Download Curriculum

Why Choose PG Diploma in AI-Driven Digital Branding & Advertising at ATLAS?

Future-Ready, AI-First Curriculum

Master AI-driven branding, advertising, performance marketing, and martech through a future-focused, creative, analytical, and technology-enabled curriculum.
01

Learn from Industry, Not Just Academia

Gain insights from industry leaders, advertising experts, and digital marketing professionals through live projects, masterclasses, & practical, real-world exposure. These professionals conduct sessions, sharing insights on emerging trends, and leadership experiences.
02

Portfolio-Led Learning from Day One

Engage in Creative Tech Labs, AI Labs, full-funnel campaign simulations, live brand projects, and industry-led assignments, building a strong creative-tech portfolio alongside core skills in strategy, execution, & decision-making.
03

Global & Future-Facing Exposure

Gain global exposure through international faculty interactions, masterclasses, global immersion opportunities, and exposure to worldwide trends in AI, digital media, and advertising innovation.
04

Built for Career Outcomes

Agency-ready. Brand-ready. Future-ready. With a compulsory internship, AI-augmented capstone project, certifications, and career mentorship, students graduate prepared to launch careers across agencies, brands, martech platforms, or as independent creators and consultants.
05

Where concepts meet execution,
in and beyond the classroom.

The PG Diploma in AI-DBA program is designed to immerse you in the realities of AI-powered digital marketing from day one Through real-world simulations, industry projects, and hands-on campaign experiences, you’ll develop the skills that top employers in digital branding and advertising value most.
Out-of-Classroom Learning
In-Classroom Learning
Live Industry
Projects
Startup Street Collaborations
Client Campaign Execution
Field Research, Consumer Surveys
Internships & Global Immersions
Industry Projects & Showcases
Live Case
Studies
Strategy Simulations
Sprint Challenges
CXO-Led Masterclasses
Marketing &
Finance Labs
Design Jams &
Crisis Simulations

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
  • Graduation from a recognised university (minimum 3-year degree, 120 credits)
  • Minimum 50% aggregate marks
  • Final-year students can apply if they do not have live backlogs (ATKTs)
Entrance Tests Preferred:
  • GMAT, CAT, NMAT, XAT, MAT, CMAT, ATMA, or state CET, with cutoffs: CAT/XAT 70 percentile, NMAT 200 marks, CET 80%.
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships

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