ATLAS SkillTech University: India's 1st Urban Multidisciplinary University ATLAS SkillTech University

Choose Your Specialisation

Hyper Specialisation

Master AI-driven financial analytics, financial modelling, fintech, Bloomberg-like datasets (where available), and Python for simple predictive tasks, along with capital strategy, to lead financial decisions across industries.

Marketing

Dive into growth strategy, branding, digital media, consumer insights, AI-powered marketing, and hands-on use of tools such as Meta Ads, GA4, and basic SEO tools in a fast-evolving marketing landscape.

Entrepreneurship & Family Business

Build, scale, or transform your own venture or family enterprise with strategic tools, mentorship, and investor access.

Business Analytics

Develop data-driven decision-making skills using tools like PythonSQL, and Tableau to power business intelligence. Courses introduce Python, and visualization platforms (Tableau/Power BI) through guided labs.

Digital Marketing and Advertising

Master AI-enabled campaign optimisation, social media strategy, advanced SEO & performance marketing, digital media & advertising strategy and analytics to drive data-backed marketing decisions.

Review Your Curriculum

The MBA in Digital Marketing and Advertising at ATLAS ISME is designed for future marketing leaders, growth strategists, and performance-driven brand professionals. Whether you aim to build high-impact digital campaigns, optimise customer journeys, or lead AI-enabled marketing transformations, this program equips you to succeed in a data-driven, omni-channel world.

You’ll learn to combine modern marketing strategy with analytics, AI tools, and consumer insights, aligning digital media decisions with overall business objectives. From media strategy, content and performance marketing, social media and digital commerce to web analytics, SEO, and marketing dashboards, every subject is delivered through industry-oriented projects, real campaign platforms, and practical tool usage, preparing you to contribute effectively from Day One.

AI-enabled marketing

Media strategy

Performance marketing

Digital analytics

Data visualization

Predictive analytics

Machine learning

Business intelligence

GA4 dashboards

#10

SEO optimisation

#11

Social media management

#12

Digital commerce

Design and execute data-driven digital marketing strategies across channels and platforms.

Build and optimize content, performance, and social media campaigns using AI tools.

Analyse customer behaviour using GA4, Meta Ads, SEO tools, and web analytics dashboards.

Apply AI-enabled insights to improve campaign efficiency, targeting, and ROI.

Ensure ethical, legal, and responsible marketing practices in digital campaigns.

Develop a digital portfolio showcasing dashboards, campaign reports, and analytics projects.

Semester 1

Semester 1 builds strong foundations in communication, AI tools, and global business, while preparing students with essential leadership, planning, and career skills.

Professional Communication and Presentation Skills- Career and Leadership Development - I

Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.

‍Geo Politics and International Business

Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.

Financial Statement Analysis

Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.

The 21st Century Marketing

Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.

Entrepreneurship and Family Business

Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.

Driving Decisions by Excel And Modern Age AI Tools

Master Excel from fundamentals to advanced analytics, covering data organisation, visualisation, forecasting, decision modelling, and generative AI tools to automate insights and solve complex business problems.

Introduction to Digital Marketing

Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.

Semester 2

Semester 2 strengthens leadership, creativity, and research through people skills, design thinking, sustainability, and personal branding, aligning students with industry expectations and opportunities.

Managing Self and People Skills with Human Centered Design Thinking- Career and Leadership Development- II

Develops emotional intelligence, leadership, and teamwork skills; applies design thinking for user-centric problem solving; and strengthens personal branding and networking to enhance professional presence and career growth

CSR, SDGs, Business Research

Explores corporate social responsibility, sustainable development goals, and business research methods to integrate ethical practices and informed decisions into corporate strategies.

Digital Media and Advertising Strategy

Focuses on planning, executing, and optimising digital campaigns across channels, integrating AI tools, analytics, and data-driven insights for maximum impact.

Social Media and Community Management

Covers managing online communities, engagement strategies, content planning, analytics, and AI-enabled tools to build brand presence and strengthen customer relationships.

Social Media and Community Management

Covers managing online communities, engagement strategies, content planning, analytics, and AI-enabled tools to build brand presence and strengthen customer relationships.

Semester 3

Semester 3 emphasizes human values, resilience, cybersecurity, and applied economics, strengthening ethical leadership and strategic decision-making for evolving global business environments.

Organizational Behaviour & Human Values - Career and Leadership Development - III

Learn to make strategic, big-picture decisions by evaluating competition, allocating resources, and planning for long-term success, while developing adaptability, resilience, and effective leadership in dynamic environments.

Economics and Cyber Governance

Applies economic theories to real-world business challenges, analyzing data, assessing trade-offs, and making strategic decisions, while integrating cybersecurity, risk management, and digital resilience for technology-driven business protection.

Internship Dissertation

Provides hands-on industry experience and research opportunities, enabling practical application of skills, problem-solving, and development of actionable insights for real-world business challenges.

Advanced SEO & Performance Marketing:

Focuses on optimising search visibility, improving website performance, leveraging analytics, and using AI tools to drive targeted traffic, conversions, and measurable marketing results.

Digital Commerce Management:

Covers managing online sales platforms, customer experience, e-commerce strategies, analytics, and AI-enabled tools to enhance digital revenue and operational efficiency.

Semester 4

Semester 4 integrates governance, ethics, analytics, and inclusive leadership, culminating in a capstone that equips students for impactful corporate decision-making roles.

Corporate Governance, Professional Ethics & Law - Career and Leadership Development - IV

Covers governance, legal frameworks, and ethics, ensuring compliance and accountability, while emphasizing diversity, inclusion, and capstone projects to apply leadership in solving complex, real-world business challenges.

Corporate Strategy & Supply Chain Analytics

Teaches analytical tools to optimize supply chains for efficiency, sustainability, and responsiveness, while providing corporate strategy frameworks to develop critical thinking, long-term vision, and effective business leadership.

Digital Marketing in Practice:

Focuses on executing real-world digital campaigns, integrating strategy, content, analytics, and AI tools to drive engagement, conversions, and measurable marketing outcomes.

Emerging Tools for Web & Social Analytics:

Covers the latest analytics platforms, AI-driven insights, and social listening tools to track performance, understand audiences, and optimize digital marketing strategies.